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1. Alamodome, San Antonio, TX
Saturday, January 4, 2014
Produced by All American Games, a Sports Marketing Company
WWW.USARMYALLAMERICANBOWL.COM
U.S. ARMY ALL-AMERICAN BOWLU.S. ARMY ALL-AMERICAN BOWL
AUTOGRAPH ZONEAUTOGRAPH ZONE
TITLE SPONSORSHIPTITLE SPONSORSHIP

2. The U.S. Army All-American Bowl (USAAB)
is recognized as the premier high school all-
star game in the nation. The Bowl has
expanded in recent years to become the
nation’s largest celebration of the tradition of
high school football and now includes top-
notch high school marching band members,
band instructors, athletes, coaches,
cheerleaders and loyal fans.
2
U.S. Army All American Bowl

3. Each year there are over 200 events that
surround the game and are part of Bowl Week
including:
Selection Tour
Marching Band
FBU (Foot Ball University) Camps
National Combine
Coaches Academy
Skills Challenge
Eat-Off-Competition
Welcome BBQ
Rotary Awards Dinner
Riverwalk Boat Parade
Cheerleading Competition
Army Strong Zone
Bowl Game
Bowl Week Games
and. . . The Autograph Zone
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Bowl Events

4. 4
Now in its fifth year, the Autograph
Zone continues to grow each and every
year. The Autograph Zone takes place
on the field of the Alamodome
immediately after the U.S. Army All-
American Bowl game concludes. It
allows fans and media to interact with
the players in a high profile
environment while the excitement of
the game is still pounding their senses.
Fans will have the opportunity to have
players autograph footballs, mini
helmets, trading cards, game programs
and other items, while getting a rare
photo opportunity with their hero.
The 2014 Autograph Zone
Over 5000 people
came to the
Autograph Zone
in 2013 to meet
their favorite All-
Americans!

5. 5
Awards Dinner
Venue: Alamodome, San Antonio, TX
13 Years running
209 Draft Picks
14 BCS Bowl MVP’s
18 Super Bowl Champions
2,000,000 + Television Viewers (NBC- Live)
40,000 + Game Attendees
53% of Game Attendees are native to the big four: San
Antonio, Dallas, Houston and Austin
274,233 Website Hits (Sept. – Jan.)
www.usarmyallamericanbowl.com
170 + Media Credentials
2013 Statistics

6. Social Media FAQ’s Survey asked: Where did you
get the information about the
game?
57.66% Website
36.50% Friends and family
31.39% Other
29.20% Facebook 17.52%
Online search
16.79% Twitter
6.57% Newspaper
Statistics are from Bowl week only (Dec 29 – Jan 6, 2013)
Likes + Comments + Shares = 12,539
New page likes = 2,113
Total Reach = 196,730
Mentions + Retweets = 5,868
#ArmyBowl was the No. 3 trending topic
Followers gained = 2,591
Photos + likes + comments = 4,986
Followers Gained = 698
New Videos = 15
Total Views = 71,014
Click to View Official Pages:
Facebook
Twitter
YouTube
Instagram (APP):
ArmyAllAmericanBowl
Fun Fact: We actually broke twitter last
year due to the HUGE number of tweets
about the game during bowl week

7. Autograph Zone Sponsorship Benefits
7
• Autograph Zone and its title sponsor will be known as the Official Sponsor Name
Autograph Zone in all aspects of the game and its events.
• Autograph Zone and its title sponsor is mentioned in ALL U.S. Army All-
American Bowl :30 second local TV and radio commercials leading up to the
game [CBS, NBC, ABC, FOX, Time Warner, ESPN Radio, Clear Channel Radio
etc.]
• Autograph Zone and its title sponsor feature to be included in the San Antonio
Express-News All-American Bowl special insert
• Autograph Zone and its title sponsor passes to be picked up at sponsor location
in month of December and distributed on Game Day in the Alamodome
• Name and logo recognition on signage produced for Autograph Zone to be
displayed on the Alamodome field after the USAAB game and during the
Autograph Zone signing session
• Texas Lineman of the Year Award, to be known as the Sponsor Name Time
Warner Texas Lineman of the Year Award, will be awarded to USAAB player
during Bowl Week event and re-announced during USAAB game with a PA
Read/Video Wall
• Four (4) :15-second public address announcements/video wall logo displays
during the 2014 U.S. Army All-American Bowl

8. 8
• Logo displayed on U.S. Army All-American Bowl website
(www.usarmyallamericanbowl.com)
• Full- Page Ad (special) in 2014 U.S. Army All-American Bowl Game
Program
• Strong recognition in the Army Strong Zone outside the Alamodome
• Signage provided by Sponsor will be displayed at Selection Tour events
in the state of Texas
• Signage provided by Sponsor will be displayed at 2014 U.S. Army All-
American Bowl Host Hotel
• Promotional display (coupons, pamphlets, etc.) on autograph zone
tables during Autograph Zone event
• Logo, live displays, contests and signage displayed during Autograph
Zone
• Displays during week long event
• The rights to release that your company cares about the military and all
military personnel get in the game for free
• Up to 10 Game Day Ball Carriers (age 10+), may be selected by your
brand through sweepstakes or other means
• Multiple References on USAAB social media (Facebook and Twitter)
Autograph Zone Sponsorship Benefits

9. 9
• Game Day suite & catering (for up to 25 people) at the 2014 U.S.
Army All-American Bowl
• Table of eight (8) at the U.S. Army Welcome BBQ on
• Fifty (50) premium mid-field reserved tickets for 2014 U.S. Army All-
American Bowl, may be used in sweepstakes, giveaways or in-house
promotions
• Five hundred (500) general admission ticket vouchers donated to a
local youth/community group in organization’s name
• Five hundred (500) general admission ticket vouchers for in-house
giveaways, or any other use sponsor deems
• Autographed helmet or football from All-Americans for display
• Footballs, helmets, and other products displaying sponsor logo’s and
information for player signing (provided by sponsor)
• Rights to live stream the Autograph zone experience
• Strong recognition in the Army Strong Zone before and after the
game
• Booth set up (with power for live displays) at the Army Strong Zone
(over 5k attendees)
Autograph Zone Sponsorship Benefits

10. 10
Total Sponsorship Package - $35,000

11. 11
Heather Harrington
Director of Sponsorships and New Business
Proterra A D V E R T I S I N G
5055 Keller Springs Road, Suite 560
Addison, Texas 75001
Phone: 972-732-9211 X 110
E-Mail: HeatherH@proterraadvertising.com
For more information
USARMYALLAMERICANBOWL.COM
FUELTHEGAME.COM
PROTERRAADVERTISING.COM