This document outlines the Unified Strategy to Restore Wild Quail led by the National Bobwhite Conservation Initiative (NBCI). It discusses how quail populations have declined dramatically across most of their range. NBCI brings together 25 states and many partners with a strategic plan called NBCI 2.0 to restore over 4 million coveys of quail through improved habitat management on private lands. The strategy is state-centered with NBCI providing coordination and support. Focus areas allow partners to demonstrate success and refine techniques to motivate expanded restoration efforts over the long term to achieve the vision of widespread sustainable quail hunting.