Social, Mobile and Games - oh my! In this session, I addressed the challenges of incorporating these models into elearning programs and strategies.

1. David Wilkins
VP, Taleo Research
dwilkinsnh on the social web

2. LEARNING TECHNOLOGY PAST, PRESENT, AND FUTURE
LCMS SL
Complexity of Intervention
EPSS
KMS
LMS
Virtual
CoP
Classroom
Software
Simulation
Classroom Podcasting
Rapid
eLearning
Wikis
Blogs
1990’s 2000’s
KEY
= relative corporate adoption in 2010 = expert-driven or UGC
2
= relative growth over last few years, deep green is most growth

3. LEARNING TECHNOLOGY PAST, PRESENT
Gaming
LCMS SL
Complexity of Intervention
EPSS
KMS
LMS
Virtual Mobile
CoP
Classroom
Software
Simulation
Classroom Podcasting
Rapid
eLearning
Wikis
Blogs
1990’s 2000’s
KEY
= relative corporate adoption in 2010 = expert-driven or UGC
3
= relative growth over last few years, deep green is most growth

4. WHY SOCIAL?
Model
Time  1900’s 1900’s 2000 

5. WHY SOCIAL?
1:1
Model
Time  1900’s

6. WHY SOCIAL?
1:1 1 : Many
Model
Time  1900’s 1900’s

7. WHY SOCIAL?
1:1 1 : Many Many : Many
Model
Time  1900’s 1900’s 2000 

8. WHY MOBILE?
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9. WHY MOBILE?
› 43% of U.S. adults say that they’d be willing to give up beer for
a month if it meant they could keep accessing the Internet on
their smartphones. 36% said they’d be willing to give up
chocolate.
Google/OTX, The Mobile Movement, U.S, Apr 2011
› Apple sold more iPads in Q4 of 2011 than the total PC’s sold by
any single PC manufacturer.
iPad Sales Topped PC’s in 4th Quarter, Wall St. Cheat Sheet
› On average, Americans spend 2.7 hours per day socializing on
mobile devices. That is twice the time spent eating, and 1/3 the
time spent sleeping.
Mobile by the Numbers, Mashable
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10. WHY MOBILE?
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11. WHY MOBILE?
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12. WHY MOBILE?
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13. WHY MOBILE?
2010 1B
mobile workers
By 2013 1.2B
mobile workers
Mobile data traffic in 2010?
75% of US workers 3x the size of internet in 2000
Mobile network connection speeds
DOUBLED in 2010

14. WHY GAMES?
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15. WHY GAMES?
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16. WHY GAMES?
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17. WHY GAMES?
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18. WHY GAMES?
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19. WHY GAMES?
False Assumptions
Games are for kids?
Games are for men?
Games are childish?
Games don’t teach?
Check your premises.
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20. WHY GAMES?
› Main problem with most
corporate training?
› It’s TRAINING!
› Flat, boring, text-heavy
› Faux motivation
› Games?
› Intrinsic motivation
› Reward & competition
› Social & FUN!
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21. WHY GAMES?
› Main problem with most
corporate training?
› It’s TRAINING!
› Flat, boring, text-heavy
› Faux motivation
› Games?
› Intrinsic motivation
› Reward & competition
› Social & FUN!
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22. WHY GAMES?
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23. WHY GAMES?
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24. WHEN & WHY?
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25. USE CASES FOR SOCIAL: WHEN AND WHY?
› Scale vs. scope
› Speed vs. accuracy
› Authenticity vs. polish
› Real world vs. theory / corp perpsective
› Continuous vs. episodic
› Empowered / respected vs. dependent / ignored
› Two way vs. one way
› Cultural currency vs. anachronistic
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26. USE CASES FOR *NOT* SOCIAL: WHY NOT?
› Data privacy, personal or personnel
› Data privacy, subject matter
› Legal hairballs
› Compliance and regulatory hairballs
› Security issues
› Known best practices
› Known laws, legal precedent, regulations, rules…
› Highly repeatable, long shelf life
› Scaffolding and prerequisites, involving practice and
assessment
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27. TYPING YOUR LEARNING NEEDS
Emergent, Collaborative, Codified
The Social Enterprise Blog

28. “REAL WORLD” LEARNING

29. Three Learning Paradigms

30. HOW DO THESE STRATEGIES DRIVE INTERVENTIONS?
Codified Collaborative Emergent
• Custom courses • Course authoring* • Discussions
• Off-the-shelf courses • Virtual classroom* • List Servs
• Curriculum • Blogs • Wikis
• Certifications • Discussions • UGC media – video,
• Virtual Classroom • Video, audio podcasts, slides…
• Simulations • Wikis, Wiki-pages • Idea Sharing
• Serious Games • Tagging • Comments
• Instructor-led • Saved chat and IM • Ratings and reviews
Training • FAQ / Ask an Expert • FAQ / Ask an Expert
• Job Aids • Comments • Searching Profiles
• Blogs** • Q&A • Tag Clouds
• Forms • Social profiles • Social bookmarking
• Corporate • Rating and reviews • IM, Chat
Directories • Shared Spaces

31. ONE FINAL POINT ON SOCIAL MODELS

32. USE CASES FOR MOBILE: WHEN AND WHY?
› Workers are “on the road”… duh! ; )
› Stolen moments of time
› Reference / refresher
– Checklists
– Review
– Assessment
› Actual training
› GPS / Audio / Video / Motion / Augmented Reality
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33. USE CASES FOR *NOT* MOBILE: WHY NOT?
› Affordances – tablets vs. phones
› Sensitive information
› Flash support
› Device support
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34. USE CASES FOR GAMES: WHEN AND WHY?
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35. USE CASES FOR *NOT* GAMES: WHY NOT?
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36. SOCIAL: GETTING STARTED
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37. THIS IS A PROCESS AND CULTURE CHANGE
1. NOT A TECHNOLOGY CHANGE

38. THINK LIKE A GAME DESIGNER:
2. REWARD, FEEDBACK, RECOGNITION

39. THINK LIKE A COMMUNITY MANAGER:
3. BARN BUILDING, PROGRAMMING, SEEDING

40. DON’T ADD TO YOUR TEAM’S BURDEN:
4. RETHINK PROCESS: “INSTEAD” NOT “AND”

41. FOCUS YOUR ENERGY:
5. START SMALL, ACHIEVE CRITICAL MASS

42. QUESTIONS?
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