Navah Hopkins — SEMrush CPC Map: Insight into Your Customer Hubs
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These slides were presented during the SEMrush webinar "SEMrush Toolbox #16: CPC Map". To access video and transcript, visit https://www.semrush.com/webinars/semrush-toolbox-16-cpc-map/
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Navah Hopkins — SEMrush CPC Map: Insight into Your Customer Hubs
- 1. CPC Map: Insight Into Your Customer Hubs Navah Hopkins
- 2. | Confidential 2 May Update • Selling Clients • Choosing Markets • Choosing Keywords • Work across WordStream’s International client base • International speaker and Top 25 PPC Influencer Thoughts:
- 4. | SEMrush Toolkit @navahf 4 Helping Clients Understand What To Budget Can Be Tough
- 5. | SEMrush Toolkit @navahf 5 The CPC Map Can Help!
- 6. | SEMrush Toolkit @navahf 6 No Bid Should Exceed 10% Of Daily Budget
- 7. | SEMrush Toolkit @navahf 7 Some Locations Will Cost More Than Others
- 8. | SEMrush Toolkit @navahf 8 Get Client To Buy Into The Budget They Need Impression Share Tells You Your Profit Potential
- 9. | SEMrush Toolkit @navahf 9 Show Them The SERPs In Ad Preview & Diagnosis – If They Can’t Live Without The Traffic, They Need to Invest
- 10. | SEMrush Toolkit @navahf 10 If They Can, Be Empowered To Find Them Creative Paths To Traffic By Location Or Keyword Concept Based on $369 spend between October 25th and November 23rd 2017
- 12. | SEMrush Toolkit @navahf 12 Google Will Put Budget Where Data Is Strongest
- 13. | SEMrush Toolkit @navahf 13 If You Target A Country: 3-4 Regions Will Get All The Budget
- 14. | SEMrush Toolkit @navahf 14 Some Markets Are Better Fits For Your Services & Are Worth The Premium
- 15. | SEMrush Toolkit @navahf 15 Others Might Be Misfits & Creating False Positives Different prospects dominate the volume pay: don’t fall into the “bargain” trap
- 16. | SEMrush Toolkit @navahf 16 Important: Just Because A Location Seems “Off” On Price, Doesn’t Mean It Shouldn’t Be Part Of Your Targeting
- 17. | SEMrush Toolkit @navahf 17 Size Of Population & Affluence Levels Influence Prices!
- 18. | SEMrush Toolkit @navahf 18 If Life Time Value/Average Order Size Of Customers Are Better In Some Parts Of The Country, You’ll Want To Focus Budget There (Regardless Of CPC)
- 20. | SEMrush Toolkit @navahf 20 Different People Search & Think In Different Ways
- 21. | SEMrush Toolkit @navahf 21 What Many Forget Is That Location Plays A Big Part Of That!
- 22. | SEMrush Toolkit @navahf 22 Certain Keyword Concepts Will Always Elevate The Price
- 23. | SEMrush Toolkit @navahf 23 CPC Map Can Give You The High Volume Terms To Use For Variants • Volume doesn’t always mean value – certain markets will have higher volume among lower value services. • Some industries will favor singular vs plural
- 25. | SEMrush Toolkit @navahf 25 Build Budgets Based On Market Factors
- 26. | SEMrush Toolkit @navahf 26 Own Your Valuable Markets & Absolutely Play Favorites On Budget Allocation
- 27. | SEMrush Toolkit @navahf 27 Honor The Unique Ways People Search & Think By Location
- 28. © Copyright 2017 WordStream, Inc. All rights reserved. Thank you! Questions? nhopkins@wordstream.com @nfuchs