Corporate Visions hosted a Marketing & Sales Alignment at Lake Tahoe in October 2010. I delivered this presentation to spur the conversation on how marketing & sales can come together to focus on demand generation.
Great idea vs market opportunity leancamp june2012 v4Smolt Marketing
Great ideas need to be backed by quantifying the size of the market opportunity in order to convince investors and employees. To do this, one should look at analyst projections of current and projected market expenditure, growth rates, and the number of potential customers. Sources for these numbers include analyst reports from companies like Gartner, Forrester, and Frost & Sullivan as well as company reports of similar businesses. A basic formula to calculate market opportunity value is annual revenue per customer multiplied by the target customer population.
N(3) is a full-service marketing and sales execution company that helps customers drive demand and sales. They start by understanding the target market and developing a niche-based selling approach. Their services include developing sales opportunities, recruiting new sales channels and partners, and providing market intelligence. Their goal is to drive bottom-line results and make an impact for businesses by working with customers on sales and marketing initiatives from a single phase to an entire outsourced program.
Learn how to market and brand your business. Maria Asuelimen of AMA Consulting will show you how to effectively market your services/products and build a successful brand for your business. Find out more information on AMA Consulting www.amaconsultonline.com
This document discusses mobile marketing solutions that can improve business performance through foot traffic analysis. It describes how the solutions can count customers in stores and surrounding areas, identify recurring visitors, estimate dwell times, and monitor patterns of visits. Insights from the traffic data can help optimize staffing, evaluate advertising, understand which sections are most popular, and define a store's potential. The solutions allow strategic decision-making without constant physical presence and relate marketing activities to sales.
RML+P is a marketing and loyalty platform that provides rich customer intelligence and insights through its knowledge of customers, allowing for more strategic targeting and faster conversions. It automates 70% of the customer journey until profitability, learns on its own, and allows entire customer teams to work from a single, unified platform and data for faster time to revenue and profitability through spend control and 1:1 campaigns.
Navah Hopkins — SEMrush CPC Map: Insight into Your Customer HubsSemrush
These slides were presented during the SEMrush webinar "SEMrush Toolbox #16: CPC Map". To access video and transcript, visit https://www.semrush.com/webinars/semrush-toolbox-16-cpc-map/
The document discusses how companies can differentiate themselves and ensure sales success. It notes that differentiation primarily occurs through relationships and customer preparation rather than price or products. Companies are advised to have the right sales team types, develop a clear point of view on customers' industries, and create a roadmap focusing on building strong customer relationships. Customers should be thoroughly understood and companies must continuously learn to improve their approach. The key is providing value to the customer through consistency and positioning the company as a strategic resource.
IDC sales productivity framework overview july 2009Lee Levitt
The document provides an overview of IDC's Sales Productivity Framework. It defines sales productivity as the effectiveness and efficiency of moving opportunities through the sales cycle. The framework identifies five levers that impact sales productivity: sales management, sales enablement, customer intelligence, sales methodology, and talent management. It also outlines key metrics and tools used to measure and improve sales performance across each lever.
Great idea vs market opportunity leancamp june2012 v4Smolt Marketing
Great ideas need to be backed by quantifying the size of the market opportunity in order to convince investors and employees. To do this, one should look at analyst projections of current and projected market expenditure, growth rates, and the number of potential customers. Sources for these numbers include analyst reports from companies like Gartner, Forrester, and Frost & Sullivan as well as company reports of similar businesses. A basic formula to calculate market opportunity value is annual revenue per customer multiplied by the target customer population.
N(3) is a full-service marketing and sales execution company that helps customers drive demand and sales. They start by understanding the target market and developing a niche-based selling approach. Their services include developing sales opportunities, recruiting new sales channels and partners, and providing market intelligence. Their goal is to drive bottom-line results and make an impact for businesses by working with customers on sales and marketing initiatives from a single phase to an entire outsourced program.
Learn how to market and brand your business. Maria Asuelimen of AMA Consulting will show you how to effectively market your services/products and build a successful brand for your business. Find out more information on AMA Consulting www.amaconsultonline.com
This document discusses mobile marketing solutions that can improve business performance through foot traffic analysis. It describes how the solutions can count customers in stores and surrounding areas, identify recurring visitors, estimate dwell times, and monitor patterns of visits. Insights from the traffic data can help optimize staffing, evaluate advertising, understand which sections are most popular, and define a store's potential. The solutions allow strategic decision-making without constant physical presence and relate marketing activities to sales.
RML+P is a marketing and loyalty platform that provides rich customer intelligence and insights through its knowledge of customers, allowing for more strategic targeting and faster conversions. It automates 70% of the customer journey until profitability, learns on its own, and allows entire customer teams to work from a single, unified platform and data for faster time to revenue and profitability through spend control and 1:1 campaigns.
Navah Hopkins — SEMrush CPC Map: Insight into Your Customer HubsSemrush
These slides were presented during the SEMrush webinar "SEMrush Toolbox #16: CPC Map". To access video and transcript, visit https://www.semrush.com/webinars/semrush-toolbox-16-cpc-map/
The document discusses how companies can differentiate themselves and ensure sales success. It notes that differentiation primarily occurs through relationships and customer preparation rather than price or products. Companies are advised to have the right sales team types, develop a clear point of view on customers' industries, and create a roadmap focusing on building strong customer relationships. Customers should be thoroughly understood and companies must continuously learn to improve their approach. The key is providing value to the customer through consistency and positioning the company as a strategic resource.
IDC sales productivity framework overview july 2009Lee Levitt
The document provides an overview of IDC's Sales Productivity Framework. It defines sales productivity as the effectiveness and efficiency of moving opportunities through the sales cycle. The framework identifies five levers that impact sales productivity: sales management, sales enablement, customer intelligence, sales methodology, and talent management. It also outlines key metrics and tools used to measure and improve sales performance across each lever.
The document provides guidance on attracting investments for internet businesses. It discusses:
1) Developing a proven business model that addresses a real market need and has potential for growth and scalability. Market research should validate the problem and addressable market.
2) Creating a compelling pitch deck that outlines the problem, market opportunity, business model, competition, minimum viable product, team, and growth plan. It should tell a cohesive story and address all investor questions.
3) The importance of having skin in the game by investing your own money first and showing commitment to the idea before seeking outside funding. Preparation, strategy, and research are key to attracting investor support.
The document outlines the key concepts and components of strategic market management. It discusses business strategy, sustainable competitive advantage, strategic business units, and the different concepts in strategic marketing management. The production concept, product concept, selling concept, marketing concept, and holistic marketing concept are explained. Finally, the components of strategic market management are listed as analyzing the current situation, assessing opportunities, identifying target markets, setting goals, developing strategies, creating an implementation timeline, and establishing a marketing budget.
Kissnshare is a crowd-selling platform that connects companies to social media users, allowing users to earn cash rewards for sharing product deals. Users select deals to share and receive a personalized link to track sales and earnings. The platform aims to change how companies reach customers through social networks by directly involving users. Key advantages include visibility, guaranteed sales and returns, and engaging both users and customers. The startup has shown early traction with over 2,500 acquired users and a popup store conversion rate of 2.8% after launching in France.
The shift towards providing a pleasant digital experience to customers has changed the business landscape forever, increasing the need to build new expertise, new marketing campaigns and creating rich and innovative data models to generate intelligence and insights, thereby attempting to personalize our response to every single customer at diverse stages of the decision making process.
A majority of marketing teams continue to complain about getting mixed results from their campaigns and find it challenging to break the silos of channels, platforms, marketing tools and automation platforms and two, majority of them complain about lack of budget, lack of adequate team sizes and are overwhelmed by the enormity of changes affecting the field on one side and inability to get a leadership buy-in on the other.
This session will provide inputs on how you can get past them and build ultra efficient marketing teams for your enterprise.
The document discusses the importance of strategic marketing for small and mid-sized businesses. It notes that many businesses copy their competitors' marketing approaches without understanding why those approaches are effective. The author recommends that businesses conduct market research to understand customer needs and how to position themselves competitively. This includes analyzing industry trends, target markets, competitors' strategies, and determining the optimal marketing activities and resources required given the research findings. By taking a strategic rather than reactionary approach and investing in initial market research, businesses can ensure their limited marketing funds are spent in the most effective manner possible.
Digital transformation challenges and the marketing audit imperativeSilvia Rak
The digital transformation poses a unique opportunity for marketers: this process that puts a question mark on business models and erases whole industries offers a chance to take the marketing discipline to a more strategic level. Because at top level everything is under scrutiny, it is a springboard for everyone who would like to escape the “we’ve always done it this way” trap. But my prediction is: only few will make it.
The document discusses why some digital players have been more successful than others over the past decade. It argues that the top digital players' secret to success is their superior sales and marketing operations. They have built better advertising sales teams through techniques like ambitious target setting, a focus on client needs in pitches, and hiring from outside the advertising industry. Other digital and legacy publishers can learn from these strategies to improve their own advertising sales performance.
No more product-driven but market-driven !
A great support from Pragmatic Marketing.
How a market-driven focus focus leads companies to build products people want to buy !
Marketplace business simulation, Game Scenario, Strategic Market.docxinfantsuk
Marketplace business simulation, Game Scenario, Strategic Marketing
~ 1 ~Welcome to Marketplace
A large international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. You have been asked to manage the PC Division. You will be responsible for introducing a new line of microcomputers into several international markets.
Corporate Headquarters will use a balanced scorecard to measure the PC Marketing Division's performance. Your total business performance will be based upon its financial performance, market effectiveness, marketing performance, investments in the firm's future, and creation of wealth. You will be able to see this performance score starting from quarter 4. A total score will be computed for each firm competing in Marketplace.
Being the best in the industry will not be easy. It will require all you already know about marketing as well as everything you will learn during the game.
Virtual Business World
Your company will be responsible for introducing a new line of microcomputers into Asia, North America, and Europe.
Within the PC industry, other firms will be entering the market at the same time as your division. The microcomputer industry is in its introductory stage of the product life cycle. There is no history and there are no established competitors. All competitors, including your own division, will start with exactly the same resources and knowledge of the market.
All manufacturers will sell through company-owned sales offices in major metropolitan markets around the world. Your target market will be the business sector. You will not be selling to the home market and you will not sell through retail stores. Thus, your marketing strategy will be tightly focused on direct sales to business customers.
There are five market segments to serve in the PC market. They are referred to as the Cost Cutter, Innovator, Mercedes, Workhorse, and Traveler segments.
The Cost Cutter segment is a large segment that is looking for a computer that’s very easy to use for basic office applications. The segment is extremely price sensitive.
The Workhorse segment is the largest group of customers. They want a PC for a variety of office workers to use. It should have substantial capability and flexibility, although not top of the line. Ease of use is more important than high performance. It should also be modestly priced.
The Innovator segment is a small segment that needs a computer to handle large computational problems (accounting, inventory management, engineering). This segment wants the latest technology and will pay a small premium for this high performance.
The Mercedes segment is looking for a high performance computer to use in sophisticated engineering and manufacturing applications. Mercedes customers are willing to pay substantially more for high performance.
The Traveler segment wants a practical computer to use on the ...
Top 20 Reasons Why Agent-based Modeling is Disrupting Marketing MixThinkVine
Misallocated ad dollars may be costing brands more than 25 percent in lost sales. Based on an analysis of ThinkVine customers with average annual sales of more than $1 billion, we found that companies were spending too much or too little on specific media 85 percent of the time. By optimizing their marketing budgets, the companies added anywhere from 7 to 81 percent in additional revenue attributed to marketing activities – an average of 28 percent.
Don’t lose out on the additional sales your marketing could be driving. Brands have been relying too heavily on outdated, backward-looking marketing mix methods that leave money on the table.
Companies are now turning to agent-based modeling to make better strategic decisions that will deliver the results they need, and here is why.
The article discusses the need for CMOs and their agencies to establish systems of accountability for marketing efforts. It notes that clients want improved measurement of campaign performance and a way to track results in real-time. CMOs are under pressure to prove results to their boards. The article provides recommendations for CMOs to establish accountability, including clearly defining objectives, determining key measurements, balancing short and long-term goals, ensuring data quality, sharing information transparently between marketing and finance teams.
Putting Digital Marketing at the Centre of your International Business Strate...Enterprise Ireland
Kevin Moran of IMS Marketing discusses putting digital marketing at the center of international business strategies. He outlines 7 strategic digital building blocks companies should consider before building a website: 1) defining digital goals, 2) understanding sales processes, 3) focusing target markets, 4) sharpening value propositions, 5) conducting digital research, 6) developing digital marketing plans, and 7) aligning business processes. Moran stresses the importance of clarity, customizing digital strategies for different markets and sales cycles, and having resources to support ongoing digital efforts.
The Digital Universe is Expanding, How is Your Brand Keeping Up?Tinuiti
It's not just you, Amazon, the entire marketplace channel as we know it is evolving, creating grey areas between everything digital and how we work within in it. The shrinking retailer market and the constant additions of advertising types and platforms are galaxies to be visited along the way, but it's all about choosing the right mix to be in the right place at the right time with organizational readiness, operational efficiency and keeping those customers onboard. We'll take a look at the newest brand initiatives and options in Amazon and beyond, how to adopt and what to blast on by.
This document discusses technology trends that can help small businesses, including social media management, mobile commerce, SMB application marketplaces, and on-demand business intelligence and analytics. It provides details on each trend, highlighting key statistics and examples of solutions small businesses can use to manage social media interactions, enable mobile payments and marketing, discover new applications, and gain insights from business data.
Putting Digital Marketing at the Centre of your International Business Strat...Enterprise Ireland
Kevin Moran of IMS Marketing discusses putting digital marketing at the center of international business strategies. He outlines 7 strategic digital building blocks companies should consider before building a website: 1) defining digital goals, 2) understanding sales processes, 3) focusing target markets, 4) sharpening value propositions, 5) conducting digital research, 6) creating digital marketing plans, and 7) aligning business processes. Moran stresses the importance of clarity, customizing digital strategies for different stakeholders and sales cycles, and having resources to support ongoing digital efforts.
This document provides a study guide for the MKT 421 Final Exam, including 30 multiple choice questions covering various marketing concepts. The questions address topics such as integrated marketing communications, pay-per-click advertising, cultural influences on consumer behavior, how Amazon uses cookies to provide personalized recommendations, and definitions of terms like SWOT analysis, the product life cycle, and AIDA model.
Whitepaper on subscription management and billing and how to set up international Order-to-Cash operations.
Discover how to actually build, monetize, manage, and bill any digital business model from subscriptions to pay-per-use in our international billing and monetization playbook.
The truth is scaling digital business models internationally is more achievable than ever before, and those who don’t innovate with the times will be hard-pressed to compete in the years to come. This playbook will enable you to catch up (or jump ahead) in your market, and the best time to start is today. Download your free copy now.
Putting Digital Marketing at the Centre of your International Business Strat...Enterprise Ireland
The document discusses the importance of putting digital marketing at the center of an international business strategy. It outlines 7 strategic building blocks for developing a strong digital strategy: 1) defining business goals for going digital, 2) understanding the sales process, 3) focusing digital efforts on target markets, 4) sharpening the value proposition, 5) doing digital research, 6) having a digital marketing plan, and 7) ensuring business alignment. The presentation provides examples of how to apply these building blocks and emphasizes having clarity of purpose and aligning the digital strategy with the sales process and target markets.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The document provides guidance on attracting investments for internet businesses. It discusses:
1) Developing a proven business model that addresses a real market need and has potential for growth and scalability. Market research should validate the problem and addressable market.
2) Creating a compelling pitch deck that outlines the problem, market opportunity, business model, competition, minimum viable product, team, and growth plan. It should tell a cohesive story and address all investor questions.
3) The importance of having skin in the game by investing your own money first and showing commitment to the idea before seeking outside funding. Preparation, strategy, and research are key to attracting investor support.
The document outlines the key concepts and components of strategic market management. It discusses business strategy, sustainable competitive advantage, strategic business units, and the different concepts in strategic marketing management. The production concept, product concept, selling concept, marketing concept, and holistic marketing concept are explained. Finally, the components of strategic market management are listed as analyzing the current situation, assessing opportunities, identifying target markets, setting goals, developing strategies, creating an implementation timeline, and establishing a marketing budget.
Kissnshare is a crowd-selling platform that connects companies to social media users, allowing users to earn cash rewards for sharing product deals. Users select deals to share and receive a personalized link to track sales and earnings. The platform aims to change how companies reach customers through social networks by directly involving users. Key advantages include visibility, guaranteed sales and returns, and engaging both users and customers. The startup has shown early traction with over 2,500 acquired users and a popup store conversion rate of 2.8% after launching in France.
The shift towards providing a pleasant digital experience to customers has changed the business landscape forever, increasing the need to build new expertise, new marketing campaigns and creating rich and innovative data models to generate intelligence and insights, thereby attempting to personalize our response to every single customer at diverse stages of the decision making process.
A majority of marketing teams continue to complain about getting mixed results from their campaigns and find it challenging to break the silos of channels, platforms, marketing tools and automation platforms and two, majority of them complain about lack of budget, lack of adequate team sizes and are overwhelmed by the enormity of changes affecting the field on one side and inability to get a leadership buy-in on the other.
This session will provide inputs on how you can get past them and build ultra efficient marketing teams for your enterprise.
The document discusses the importance of strategic marketing for small and mid-sized businesses. It notes that many businesses copy their competitors' marketing approaches without understanding why those approaches are effective. The author recommends that businesses conduct market research to understand customer needs and how to position themselves competitively. This includes analyzing industry trends, target markets, competitors' strategies, and determining the optimal marketing activities and resources required given the research findings. By taking a strategic rather than reactionary approach and investing in initial market research, businesses can ensure their limited marketing funds are spent in the most effective manner possible.
Digital transformation challenges and the marketing audit imperativeSilvia Rak
The digital transformation poses a unique opportunity for marketers: this process that puts a question mark on business models and erases whole industries offers a chance to take the marketing discipline to a more strategic level. Because at top level everything is under scrutiny, it is a springboard for everyone who would like to escape the “we’ve always done it this way” trap. But my prediction is: only few will make it.
The document discusses why some digital players have been more successful than others over the past decade. It argues that the top digital players' secret to success is their superior sales and marketing operations. They have built better advertising sales teams through techniques like ambitious target setting, a focus on client needs in pitches, and hiring from outside the advertising industry. Other digital and legacy publishers can learn from these strategies to improve their own advertising sales performance.
No more product-driven but market-driven !
A great support from Pragmatic Marketing.
How a market-driven focus focus leads companies to build products people want to buy !
Marketplace business simulation, Game Scenario, Strategic Market.docxinfantsuk
Marketplace business simulation, Game Scenario, Strategic Marketing
~ 1 ~Welcome to Marketplace
A large international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. You have been asked to manage the PC Division. You will be responsible for introducing a new line of microcomputers into several international markets.
Corporate Headquarters will use a balanced scorecard to measure the PC Marketing Division's performance. Your total business performance will be based upon its financial performance, market effectiveness, marketing performance, investments in the firm's future, and creation of wealth. You will be able to see this performance score starting from quarter 4. A total score will be computed for each firm competing in Marketplace.
Being the best in the industry will not be easy. It will require all you already know about marketing as well as everything you will learn during the game.
Virtual Business World
Your company will be responsible for introducing a new line of microcomputers into Asia, North America, and Europe.
Within the PC industry, other firms will be entering the market at the same time as your division. The microcomputer industry is in its introductory stage of the product life cycle. There is no history and there are no established competitors. All competitors, including your own division, will start with exactly the same resources and knowledge of the market.
All manufacturers will sell through company-owned sales offices in major metropolitan markets around the world. Your target market will be the business sector. You will not be selling to the home market and you will not sell through retail stores. Thus, your marketing strategy will be tightly focused on direct sales to business customers.
There are five market segments to serve in the PC market. They are referred to as the Cost Cutter, Innovator, Mercedes, Workhorse, and Traveler segments.
The Cost Cutter segment is a large segment that is looking for a computer that’s very easy to use for basic office applications. The segment is extremely price sensitive.
The Workhorse segment is the largest group of customers. They want a PC for a variety of office workers to use. It should have substantial capability and flexibility, although not top of the line. Ease of use is more important than high performance. It should also be modestly priced.
The Innovator segment is a small segment that needs a computer to handle large computational problems (accounting, inventory management, engineering). This segment wants the latest technology and will pay a small premium for this high performance.
The Mercedes segment is looking for a high performance computer to use in sophisticated engineering and manufacturing applications. Mercedes customers are willing to pay substantially more for high performance.
The Traveler segment wants a practical computer to use on the ...
Top 20 Reasons Why Agent-based Modeling is Disrupting Marketing MixThinkVine
Misallocated ad dollars may be costing brands more than 25 percent in lost sales. Based on an analysis of ThinkVine customers with average annual sales of more than $1 billion, we found that companies were spending too much or too little on specific media 85 percent of the time. By optimizing their marketing budgets, the companies added anywhere from 7 to 81 percent in additional revenue attributed to marketing activities – an average of 28 percent.
Don’t lose out on the additional sales your marketing could be driving. Brands have been relying too heavily on outdated, backward-looking marketing mix methods that leave money on the table.
Companies are now turning to agent-based modeling to make better strategic decisions that will deliver the results they need, and here is why.
The article discusses the need for CMOs and their agencies to establish systems of accountability for marketing efforts. It notes that clients want improved measurement of campaign performance and a way to track results in real-time. CMOs are under pressure to prove results to their boards. The article provides recommendations for CMOs to establish accountability, including clearly defining objectives, determining key measurements, balancing short and long-term goals, ensuring data quality, sharing information transparently between marketing and finance teams.
Putting Digital Marketing at the Centre of your International Business Strate...Enterprise Ireland
Kevin Moran of IMS Marketing discusses putting digital marketing at the center of international business strategies. He outlines 7 strategic digital building blocks companies should consider before building a website: 1) defining digital goals, 2) understanding sales processes, 3) focusing target markets, 4) sharpening value propositions, 5) conducting digital research, 6) developing digital marketing plans, and 7) aligning business processes. Moran stresses the importance of clarity, customizing digital strategies for different markets and sales cycles, and having resources to support ongoing digital efforts.
The Digital Universe is Expanding, How is Your Brand Keeping Up?Tinuiti
It's not just you, Amazon, the entire marketplace channel as we know it is evolving, creating grey areas between everything digital and how we work within in it. The shrinking retailer market and the constant additions of advertising types and platforms are galaxies to be visited along the way, but it's all about choosing the right mix to be in the right place at the right time with organizational readiness, operational efficiency and keeping those customers onboard. We'll take a look at the newest brand initiatives and options in Amazon and beyond, how to adopt and what to blast on by.
This document discusses technology trends that can help small businesses, including social media management, mobile commerce, SMB application marketplaces, and on-demand business intelligence and analytics. It provides details on each trend, highlighting key statistics and examples of solutions small businesses can use to manage social media interactions, enable mobile payments and marketing, discover new applications, and gain insights from business data.
Putting Digital Marketing at the Centre of your International Business Strat...Enterprise Ireland
Kevin Moran of IMS Marketing discusses putting digital marketing at the center of international business strategies. He outlines 7 strategic digital building blocks companies should consider before building a website: 1) defining digital goals, 2) understanding sales processes, 3) focusing target markets, 4) sharpening value propositions, 5) conducting digital research, 6) creating digital marketing plans, and 7) aligning business processes. Moran stresses the importance of clarity, customizing digital strategies for different stakeholders and sales cycles, and having resources to support ongoing digital efforts.
This document provides a study guide for the MKT 421 Final Exam, including 30 multiple choice questions covering various marketing concepts. The questions address topics such as integrated marketing communications, pay-per-click advertising, cultural influences on consumer behavior, how Amazon uses cookies to provide personalized recommendations, and definitions of terms like SWOT analysis, the product life cycle, and AIDA model.
Whitepaper on subscription management and billing and how to set up international Order-to-Cash operations.
Discover how to actually build, monetize, manage, and bill any digital business model from subscriptions to pay-per-use in our international billing and monetization playbook.
The truth is scaling digital business models internationally is more achievable than ever before, and those who don’t innovate with the times will be hard-pressed to compete in the years to come. This playbook will enable you to catch up (or jump ahead) in your market, and the best time to start is today. Download your free copy now.
Putting Digital Marketing at the Centre of your International Business Strat...Enterprise Ireland
The document discusses the importance of putting digital marketing at the center of an international business strategy. It outlines 7 strategic building blocks for developing a strong digital strategy: 1) defining business goals for going digital, 2) understanding the sales process, 3) focusing digital efforts on target markets, 4) sharpening the value proposition, 5) doing digital research, 6) having a digital marketing plan, and 7) ensuring business alignment. The presentation provides examples of how to apply these building blocks and emphasizes having clarity of purpose and aligning the digital strategy with the sales process and target markets.
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Satta Matka Kalyan Main Mumbai Fastest Results
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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13. Situation: Company wanted to
target a large market, but 30,000-
and 15,000-feet views were too
broad; they weren’t sure where to
focus
Action: BAO surveyed 10,000
companies regarding IT initiatives
in the next 6 months:
• 91% of the initiatives uncovered
existed in 49% of companies
• 51% had fewer than three initiatives
• 31% had ZERO initiatives
14. Why is this important?
• They needed to know their
market – who was buying their
solutions, who wasn’t
• They could point sales at
accounts that have the highest
probability of buying
• They learned that the right
market roadmap equals an
effective lead-gen strategy
16. At street level, you can
see the segments that
should drive revenue
Segment #1
Already virtualized their desktops
Segment #2
Going to virtualize desktops
Segment #3
No plans to virtualize desktops
17. Let’s put it in street-level terms:
BAO surveyed 500 companies…
• 230 of them have desktop virtualization
initiatives in the next 12 months, including:
– BB&T
– Bausch & Lomb
– Ball Corp.
– Banner Health
• 230 will not be doing desktop virtualization at all
• 40 of them have already “completely completed”
18. Why is this important?
• Sales knew exactly which
companies to target
• Marketing knew exactly
which companies to
nurture
• Both sales and marketing
knew which companies to
avoid wasting time and
money on
19. How do we know this…
Let’s step through the process
• Look at the total addressable market
– For virtualization example, we used enterprises with revenues >$750 million
• Develop business rules to identify a Buying Spectrum – ask:
– What are we trying to get to?
– Whom do we want to go after, and what do we need to know to go after them?
– Which companies have budget / initiatives in place to virtualize their desktops?
– Which companies haven’t virtualized their desktops but plan to?
– Who has already completed desktop virtualization?
– Which companies have no plans for desktop virtualization?
20. Survey your targets
Create a survey based on micro-markets and start
calling targets.
CAUTION: It is critical that this is done by a vendor-
agnostic third party.
21. Create an action plan…
Segment #2
Already virtualized their desktops
ACTION: Active lead generation and nurturing through appointment-setting.
Segment #1
Going to virtualize their desktops
ACTION: ATTACK, ATTACK, ATTACK! Hot opportunities immediately
flagged — high priority on appointment-setting.
Segment #3
No plans to virtualize desktops
ACTION: Low-cost nurturing campaigns
BAO typically sets appointments
with 70% of the green market and
50% of the yellow market within weeks.
22. You can’t find buyers from
30,000 feet alone.
To know who’s buying now,
you also gotta hit the street.
23. A happy sales and
marketing marriage…
• Means taking both perspectives –
30,000 feet and street level – into
account
• Requires that you map your market
the right way
• Gets you to exactly the companies
you want to target
• Drives pipeline – and revenue –
faster than you ever thought
possible