One of my big project, which was made for Grameenphone. The topic was to cover the nationwide campaign for Grameenphone.

1. grameenphone

2. Response is a Strategic Marketing
Solution Provider which is rendering
services with actionable aptitude
and research based solutions to the
multinational, local, government and
non-government organizations since
1996. A team of professionals,
carrying out its’ functions in four
dimensions such as promotional
activities, marketing operations, 3rd
party outsourcing as well as
conducting social and market
research.
The Company is committed to
delivering Actionable Intelligence
into the client’s need and
Intelligence that translates into a
positive marketing message that
works all the time.

3. This is the 3rd Phase of GP’s rural activation with the 65%
untapped audiences.
Core purpose:
Provide rural population with better communication
facilities
Optimization of country’s widest network
Market share augmentation

4. Breaking the high price misconception
Letting the audience know that calling dear ones is not
expensive anymore and easier than ever
Popularize Internet services to the right audience
Make GP product portfolio familiar

5. Location
College/ High school
Courtyard
Haat
Audience
Students
Women/ Housewives
Mass people

6. Our campaign strategy consists with:
Communication with the help of
Creative Tool
Creative Expression
PR Events
Local Branding, etc.

7. The meaning
means freedom, convenience, and the pleasure of being with the dear ones

8. The meaning:
means freedom, convenience, and the pleasure of being with the dear ones

9. Plantation by gp sign
Will be known as gp tree

10. Je Thake Apon Hoye Hredoyer Spondone
Se Thakuk Bondhu Hoye Shohoj Badhone
Exerted from the grameenphone’s suitable packages
Apon
Spondon
Bondhu
Shohoj
Badhon

11.  Mobile Campaign by Branded Caravan
 Creative tool presence – Mask
 MFU Show
 Branding Materials
 Promotional Items

15. Sticker
Leaflet
Poster
Balloon

16. Cap
Pen
T-Shirt
Key

21. Sitting on a number written PVC

22. Solving Puzzle

23. Google Quiz
What is the meaning of roaming?

24. Finding packages from the slogan
How many gp packages are there in the slogan?

25. • Route plan preparation, Coordination with Regional GP
Concern, Static Media Placement and reportingAdvance Team
• 2 teams will conduct Uthan meeting2 female Bp (4)
1 Supervisor (2)
• College communication
• Haat campaignBp male (3)

26. Advance Team
Location Analysis,
Taking permissions,
And Static Media
Placing
Communicating with
local PoS and
Headman and
rewarding
Main Activation TeamUthan Activation
College and Haat
Campaign

27. A trained team of male/female BP and supervisor with a decorative/branded microbus will
communicate to the target group,
Uthan activity will be known as “Kothar Uthan”,
Activision of Schools & Colleges will be known as “Pocket vora Bishwa”,
Haat activity will be known as “Kothar Haat’,
AV show in Schools, Colleges and local Haats,
During the campaign some stratic media placement will be fixed in all stage to register the
brand’s communication in users mind.

29. During I-gen Campaign
During I-gen Campaign

30. Logistic installation and venue
profiling.
Announcement and introduction
Asking some interesting questions and
selecting the correct repliers
Games
QA session & gift distribution
Sound installation for music and
gathering
AV Show
Festoon Fixation
Logistics:
Generator, Multimedia Projector
Laptop & Screen, AV, Leaflet,
Backdrop, Festoon

31. X Stand
Buntings
Backdrop
Poster

34. Showing the AV to nourish the youngsters
Open house quiz contests like – AV quiz, google quiz in i-tab, fast texting
competition, quiz on the gp packages, asking the campaign’s slogan.
Meanwhile students will be asked to participate in the indoor games like –
shobjanta, solving the puzzle, etc.
Rewarding the winners

35. Showing the AV
An inspirational AV “ My World in My Pocket”

36. AV quiz: The questions related to the AV,
Google quiz in i-tab: To find an correct answer of the question in i-tab,
Fast texting competition: Fastest text sent to a number will be the winner,
Quiz on the gp packages:
Asking the campaign’s slogan.
Open house quiz contests

38. NFPE ananda School yard meeting
Segmentation study yard meeting

39. X Stand
Buntings
Backdrop
Poster

40. Logistic installation and venue
profiling.
Announcement and introduction
Asking some interesting questions and
selecting the right repliers
Games
QA session & gift distribution
Sound installation for music and
gathering
Branding Materials Fixation
Logistics:
PVC, Leaflet, Backdrop, Poster,
Buntings

41. Decorating the selected uthan with backdrop and buntings
Announcement to gather women from the area
Letting them sit in a number written PVC
Asking them questions according to the numbers
Female BP’s will perform a short narrative play on call rate and network
Ask someone to call some one
Showing how to call someone (Familiarize the green button)
QA/ Quiz session,
Games: Putting a basketball in a ring, Ludu,
Gift distribution

43.  A demo session will be carried out in order to show how
easy it is to call the dear ones
 hands-on experience for the audience about the wonder
of that “Little Green Button” on cell phones
Joto jai bolen, botam kintu ektai.

44. A character wearing product name and mask will
appear and talk about various products from GP
portfolio in short intervals while the board game is on

45. 2 Female BP’s in a team will conduct Kothar Uthan meeting.
(02 team will work simultaneously.)
Profiling the meeting area for message sharing by buntings and others
One Bp will ask them questions.
The other BP will help to participate the meeting

47. A regular scenario
Projector in a haat

48. X Stand
Buntings
Backdrop
Poster

49. Logistics PoS installation and venue
profiling.
Announcement and introduction
QA session & gift distribution
Asking some interesting questions and
selecting the right repliers
Sound installation for music and gathering
Multimedia Film Show
Festoon Fixation
Logistics:
Generator, Multimedia Projector&
screen, AV, Leaflet, Festoon

52. The Pocket vora bishwa team will come to the haat
Backdrop, Sticker & Festoon fixation
Hand Mike Announcement
Local PoS will be sited
A BP will start the program by a short brief on the campaign
AV show
QA session,
Games – Matching, Basket ball,
Leaflet and Gift distribution

53. Supervisor will verify the contacts , location and related
issue to ensure the quality.
Maintain daily call report with database and photograph
for the evidence
Shadow supervision from the management
Back check

54. Pre event report (Venue confirmation, college etc) to
concern by mail regularly.
Execution report( Event start properly)
Post event(Contact, gift distribution, photograph etc)
by SMS and mail regularly.

55. Uthan meeting: 2 team* 3 meeting* 40 days* 15 teams 3600 meeting
College: 1 team* 1 college* 40 days* 15 team 600 colleges
Haat: 1 team* 1 Haat* 40 days* 15 team 600 Haats
Uthan meeting: 3600 meeting* 30 nos 108000
College: 600 college* 200 nos 120000
Haat: 600 Haat* 1200 nos 720000
Total Target contact 948000

56. Gift hamper
T-shirt
Leaflet
Buntings
Roman Banners
Stickers
Backdrop
Posters

57. Logistic
Laptop, Projector,
Sound
Generator, Light
i-pad
Flip chart and X-stand with banner
Transport
Microbus
POP
Tin Board
Festoon
Leaflet
Sticker