The campaign objective was to raise awareness and interest in organ donation and obtain signatures to become organ donors. The campaign strategy involved using social media, media coverage, buzz marketing with coolers and trash can signs, and engaging the campus community directly. An awareness poster and billboards were designed in a retro tattoo style to appeal to young and mature audiences. The campaign created social media accounts and obtained local and national media coverage. A benefit concert was held to promote organ donation and obtain signatures. Athletes from various university sports teams supported the campaign and many signed as donors.

1. Christa Gammon – Michael Gordon - KenrickNobles– Ben Sieve – Drew Wilson

3. 4 Awareness Campaign Our campaign’s billboard, awareness poster, and event poster are designed to gain attention through their retro tattoo style by both young and mature adults. The hand drawn visual style creates unity with our tag line, “Sign for Life”.

4. 5 Awareness Poster&Billboards

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9. Networking The x-50 campaign created both a Facebook page and Twitter account where students and community members could follow our progress and receive updates.

10. 11 Media Coverage x-50 campaign has been featured on/in: Ozarkfirst.com Missouri State University printed paper and online website: “The Standard” Donor Community Blog Website

11. 12 Media Coverage National coverage on cnbc.com Tagsgf.com

13. Library

14. Bear Paw Bearline Stop

15. Behind PSU

16. In front of Carrington HallSigns placed on trashcans read: “Not donating your organs is like throwing them in the trash.”

17. Buzz Marketing

18. Athletic Donors Reached out to the various University athletes and explained x-50’s main goal of saving people’s lives through organ donation. Presented with a chance to become donors, many gladly signed for life.

19. Athletic Donors Athletes included: Women’s Softball Men’s Basketball Football Women’s Golf Men’s Soccer

20. 17 Athletic Donors Women’s Basketball Swimming & Diving Field Hockey

21. 18 Donation Event

22. The Front Porch Located right off of the “square” in downtown Springfield, MO, the Front Porch is an up and coming music venue that is known for it’s free concerts.

23. The Experience Rob Hunt Bands “Avian Sunrise”, “New York, New York”, and singer Rob Hunt all appeal to the more chilled atmosphere with still a youthful charisma. The cool, relaxed “coffee house” welcomes free flow feelings and a chance for those to communicate passionately with a willing audience as oppose to a band Avian Sunrise New York, New York

25. Benefit Concert At the beginning of the Artwalk, group members stood outside and handed out informational flyers about the x-50 project and promoted the Front Porch’s free concert. During the show, the x-50 team worked on gaining signatures and engaging the Front Porch patrons. In between the bands acts, the emotional and informative video “Ray Of Hope” played telling the story of an organ donors tragic death and the many lives his sacrifice touched.

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