The document discusses National Geographic and GE's commitment to sustainability through a year-long exploration of world population issues in National Geographic's magazine and online platforms. It outlines opportunities for brands to partner with the "7 Billion" initiative through advertising, sponsorships, and forums to engage with key audiences on solutions for population challenges.
MSLGROUP Crisis Network Report: Every Crisis is Global, Social, ViralMSL
MSLGROUP Crisis Network is a global network of 50+ MSLGROUP crisis experts, with deep vertical expertise across industries and geographies, connected to each other by our proprietary People’s Lab crowdsourcing platform. For more, see: http://crisis.mslgroup.com
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
MSLGROUP Crisis Network Report: Every Crisis is Global, Social, ViralMSL
MSLGROUP Crisis Network is a global network of 50+ MSLGROUP crisis experts, with deep vertical expertise across industries and geographies, connected to each other by our proprietary People’s Lab crowdsourcing platform. For more, see: http://crisis.mslgroup.com
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
Tech4Good, Tech4All, and Digital Inclusion3Play Media
In this webinar, Debra Ruh, CEO of Ruh Global Impact and advocate for accessibility, will explore how emerging technologies like AI, wearables, robotics, and others, can support people with disabilities if they are made accessible and the repercussion for all if these programs and campaigns are not accessible.
Bringing socially conscious Millennials together with the Brands that want to reach them.
RipeDaily is the only premium cause-related ad network. Our publishers highlight important social issues. Our audience is comprised of passionate Millennials that want to make an impact and they expect corporations to do their part.
Tech4Good, Tech4All, and Digital Inclusion3Play Media
In this webinar, Debra Ruh, CEO of Ruh Global Impact and advocate for accessibility, will explore how emerging technologies like AI, wearables, robotics, and others, can support people with disabilities if they are made accessible and the repercussion for all if these programs and campaigns are not accessible.
Bringing socially conscious Millennials together with the Brands that want to reach them.
RipeDaily is the only premium cause-related ad network. Our publishers highlight important social issues. Our audience is comprised of passionate Millennials that want to make an impact and they expect corporations to do their part.
Groundswell - The Transmodernist is a global Essay Documentary that will launch a supporting validated Broadcast news and Transmedia campaign and broadcast forum series - all in advanced development.
Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in effective ways
How can brands use customer participation, creative content and innovative communications to build campaigns that mobilize people to help solve social and environmental problems?
Change is a constant
Society is transforming. Powerful trends are reshaping businesses, driving new technologies, shifting talent needs, and changing human behaviour. It is crucial for all industries to stay up to date with these changes, and respond accordingly.
We’ve mapped these trends for over 20 years by collaborating with industry leaders across the world. We use the insights to shape our programs, so that our talented students meet market demand. With these reports we are sharing our insights with the world.
This is the second issue of the trend report Changes of Tomorrow. It builds on the first report released in Spring 2015. The focus stays the same with four themes framing the research, and we’ve collaborated to define new trends and update existing ones.
Regardless of your industry, it’s essential to consider the impact of these changes on your work. The “Reflect” sections at the end of each trend will help you do that. You will also find tips, tools, and methods to support you to stay up to date and lead the change.
Earth Accounting - Together we can change the world. We are working to provide consumers with accurate product information so they can make sustainable shopping decisions.
Gaming for-good-psfk-111202215545-phpapp01The Next SEM
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
ABOUT THIS REPORT
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
2. The Big Picture: A Commitment to Sustainability on a Corporate Level “ Decisions we make in the coming years will profoundly affect the natural world and the quality and sustainability of our lives. Never has the Society’s mission been more important.” General Electric Company GE is imagination at work. From jet engines to power generation, financial services to water processing, and medical imaging to media content, GE is dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. NATIONAL GEOGRAPHIC Inspiring People to Care About the Planet National Geographic encourages greater understanding and global stewardship of our increasingly connected world. We will be the voice of global and environmental issues and shine a light on the solutions that will preserve our planet for future generations. John Fahey National Geographic Society President and CEO “ I’m out talking about this company seven days a week, 24 hours a day, with nothing to hide. We’re a 130 year old company that has a great record of high-quality leadership and cultural integrity.” Jeff Immelt General Electric Company Chairman and CEO
3. 7 Billion: The Big Idea The last 50 years have seen the world’s most rapid population rise in history. From three billion people in 1960 to nearly seven billion people today, we’re headed to a world with nine billion people by mid-century. Nobody knows the world better than National Geographic. With the breadth and depth of coverage that only it can provide, National Geographic will produce the definitive series on world population—presenting an all- encompassing look at our peopled planet.
4. Now More Than Ever National Geographic’s goal in reporting on population now is to improve awareness and understanding of what is the most significant, yet under-reported story of our time. The world is at an important crossroads, where decisions we make today can profoundly affect the quality and sustainability of our lives. With 7 Billion, National Geographic seeks to inspire, educate, inform and foster the necessary public discussion about population now and ahead. And as it starts the dialogue with an unprecedented seven-part series in the magazine and extends it across multiple assets, National Geographic invites your brand to join us in this most relevant conversation. THE EXPANDING HUMAN FAMILY
5. You don’t need to visit Delhi, India (population 16 million) or China (home to a fifth of the world’s people) to sense the consequences of rapid population growth. We see its impact all around us. With its yearlong exploration of world population, National Geographic will commit its full editorial resources to celebrate the human ingenuity that will be the driving force behind the solutions that will preserve the balance between human aspirations and the Earth’s ability to sustain them. Chris Johns Editor-in-Chief National Geographic Our Editor’s Vision
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19. Platform Timeline JAN FEB MAR APR MAY JUN DEC 2010 2011 DIGITAL NG.com PRINT NGM EXPERIENTIAL EDITORIAL NGM/NG.com PARTNERSHIP DELIVERABLES CONSUMER ENGAGEMENT “Reimagine Our World” SPECIAL ISSUE People Planet: 7 Billion in 2011 Who, How Many, Where, and Why? Earth’s Burden The Era of Man & Ocean Acidification Human Footprint Map Supplement Adapting to Environmental Change Spotlight on Bangladesh Online Branding/Custom Campaign Online Hub/Digital Campaign Global Print Promo Global Print Promo Timing/Location of Environment Forum TBD Print Campaign: Specific Dates TBD Note: All timing subject to change and provided only as a preliminary guide. Global Print Promo Special Cover Gatefold Technology Gatefold Transportation/Moving Goods Gatefold
20. Platform Timeline JUL AUG SEP OCT NOV DEC 2011 Urban World Creating a Sustainable Crowd Newsstand SIP EDITORIAL Food Security Saving Heirloom Breeds and Seeds Girl Power The Rise of Girls and Women Saving Biodiversity What Room for Nature? NGM/NG.com Online Branding/Custom Campaign Online Hub/Digital Campaign Global Print Promo DIGITAL NG.com PRINT NGM CONSUMER ENGAGEMENT “One of 7 Billion” SPECIAL ISSUE Ad Execution “Focus on Future” EXPERIENTIAL Timing/Location of Environment Forum TBD Print Campaign: Specific Dates TBD Note: All timing subject to change and provided only as a preliminary guide. PARTNERSHIP DELIVERABLES Feeding the Planet Gatefold World Health Gatefold Biodiversity Gatefold Growth of Cities Gatefold