Nathaniel A. Bozarth's portfolio, including work samples in ethnography, documentary film production and brand strategy.

1. NATHANIEL A. BOZARTH
ETHNOGRAPHER, PLANNER, PRODUCER

2. ADVANCE THROUGH SLIDESHOW TO SEE INSIGHTS AND STRATEGY FOR EACH PROJECTS
PROJECTS

3. NELSON-ATKINS MUSEUM OF ART: EVALUATION ASSISTANT, DATA STRATEGIST
The Nelson-Atkins Museum of Art conducts
quantitative and qualitative in-house visitor
research to best understand who its visitors are
and what cultural and/or social needs they are
fulfilling by visiting the museum.
The evaluation department interfaces with all
other departments at the museum to advise in
marketing, exhibit design, and community
engagement decisions.
SYNOPSIS

4. NELSON-ATKINS MUSEUM OF ART: EVALUATION ASSISTANT, DATA STRATEGIST
Use descriptive titling and branding to couch
visitor expectations to align most closely with
actual interactive and exhibit experiences.
The millennial audience may be best-targeted
by building the museum’s identity as refuge
from technology rather than technologically
cutting-edge.
The Nelson has opportunity to further
capitalize upon its cultural identity as a
romantic cultural institution
INSIGHTSOBSERVATIONS
Visitors tend to read the most literal
meaning into proposed titles for new
interactive and exhibitions.
Visitors aged 24-35 are likely to show
disdain when asked to consider new forms
of technology in the museum.
A large proportion of visitors come with a
partner or significant other

5. RE:DREAM: PRODUCER, BRAND STRATEGIST, COMMUNITY ENGAGEMENT CONSULTANT, COPYWRITER
Re:Dream is KCPT’s nationwide series on
opportunity, obstacles, and the American dream.
Forty web micro-documentaries contributed to
national dialogue about the various modalities of
“the Dream”. The project created both in-person
and online opportunities for productive re-
dreaming.
SYNOPSIS
SEE PROJECT
WEBSITE HERE

6. RE:DREAM: PRODUCER, BRAND STRATEGIST, COMMUNITY ENGAGEMENT CONSULTANT, COPYWRITER
In a pre-election year, rhetoric around
“the American dream” is ubiquitous and
widely ambiguous.
The implications of “the American
dream” are nearly always polarized on
the basis of political persuasion
Social media is a primary media source
for audience 10-40.
INSIGHTS
I developed a simple title, “Re:Dream”, that evokes
both the recognizable language of “the American
Dream” while inviting participants to join in a re-
imaginative conversation regardless of their pre-
conceived definition of the American Dream.
We employed open-ended and polysemantic
rhetoric to be political without taking a polarizing
stance on any issue covered by the series
Allow diverse points of entry (in-person events,
natively on Facebook, and on a tailored website
experience) to encourage the broadest diversity of
re-dreamers
STRATEGY

7. WIDE RULED: OWNER, EXECUTIVE PRODUCER
Wide Ruled is a podcast that tackles the everlasting
debate about how best to educate our kids, with special
attention paid to social justice and the history of the
American education system.
Fun fact: Wide Ruled was birthed over the perfect
combination of of hellishly spicy Mexican stew and beer
in a random friend’s mom’s garage.
SYNOPSIS

8. WIDE RULED: OWNER, EXECUTIVE PRODUCER
Podcasts are an accessible (You can listen
during your commute!) medium for busy
educators, soccer moms, and concerned
citizens interested in getting a better handle
on the educational pandemonium
Make history come alive by relating past
trends to present ones
Include student voices and experiences
through dynamic interviewing and classroom
observation.
STRATEGYINSIGHTS
Teachers are over-worked and isolated, with
little time to research best practices, let alone
what other teachers are doing.
Existing education podcasts and educational
training gives little or no reference to the
historical and continuing narrative of our
schools.
Student voices are seldom included in
education research.

9. YOUR FELLOW AMERICANS: PRODUCER, COPYWRITER, BRAND STRATEGIST
Your Fellow Americans (YFA) is the original web series
on which Re:Dream is based. The series critically
addresses issues of race, immigration, and how they
affect opportunity by humanizing issues through
documentary storytelling.
SYNOPSIS
SEE PROJECT
WEBSITE HERE.

10. YOUR FELLOW AMERICANS: PRODUCER, COPYWRITER, BRAND STRATEGIST
Every video closes with two or three critical
interrogatives, making videos dialogue-
ready for both in-person events and online
discussion. Question sets are designed to
validate multiple possible viewpoints.
Tell the stories that the at-large media isn’t
telling. Further, tell stories that fly in the
face of mainstream media narratives.
STRATEGYINSIGHTS
In web-based content, the troll comes out in
all of us, leading to accusatory and close-
minded dialogue.
KCPT’s mostly white and skewing older
audience benefits from less frequently told
stories that humanize the little known
“other”, in this case, people of color.

11. CONTRACT WORK FOR THE KANSAS CITY MUSEUM: DATA COLLECTION STRATEGIST
The Kansas City Museum has received multiple grants to
archive stories of the neighborhoods and people of
Kansas City. Brainroot Light & Sound has been tasked
with creating, executing, and producing short reels to
this end. Kansas City Museum partnerships include a
grant from the Smithsonian to collect artifacts and
stories relating to the historic Mexican American Softball
Leagues.
SYNOPSIS

12. CONTRACT WORK FOR THE KANSAS CITY MUSEUM: DATA COLLECTION STRATEGIST
Create natural, commonsense interview
guide using everyday speech.
By active listening and heightened
attention so social cues, I relax and validate
interviewees, drawing out their deep
experiences quickly.
When an interviewee exhibits inhibition
and shyness, I lead with my own story
(vulnerability) to invite the interviewee to
mirror my vulnerability.
STRATEGYOBJECTIVE
Optimize interviews for highest quantity
without sacrificing depth of story.

13. THANKS FOR VIEWING MY PORTFOLIO.
INTERESTED IN COLLABORATING?
REACH ME AT NATHANIEL@BRAINROOT.TV