Empathy: the Basis for “Next
Practice”
Gretchen Jennings
Gretchenjennings@rcn.com
@gretchjenn
Museum Commons Blog www.museumcommons.com
INTERCOM Museum Leadership Conference, Washington, DC, October
2015
The Empathetic Museum Project
•Colleagues Janeen Bryant, Jim Cullen, Elissa Frankle, Matt Kirchman, Stacey
Mann, Rainey Tisdale
•Website under construction www.empatheticmuseum.com
•Tumblr site: http://empatheticmuseum.tumblr.com/
•Twitter hashtag #EmpatheticMuseum
•More information: Museum Commons blog www.museumcommons.com
Focus of this presentation
• Application of the Empathetic Museum construct to the concept of “Next
Practice.”
• A distinction and clarification
 The Empathy Museum is a European-based project headed by
Roman Krznaric whose aim is to teach and encourage empathy in
visitors through art installations and a traveling museum.
 The Empathetic Museum is about institutional empathy, wherein a
museum, through its structure, mission, policies, collections,
exhibitions, programs, staffing, --- in all its manifestations—is closely
connected to its community, is able to “stand in its shoes.”
• Thesis: The qualities of an Empathetic Museum are guidelines for
“next practice.”
Qualities of an Empathetic Museum
1. Civic Vision: Takes imagination and leadership to make museum an “anchor
institution.” Museum cultivates links with a broad range of civic entities, from city or
town officials, police force, school and library leaders, to churches and community
organizations.
2. A Habit of Mind: such that whatever is happening in the community (whether or not it is
related to museum type or collection) is of interest (and is considered to be legitimately
of interest) to the institution and is taken into consideration in its planning and activities.
3. Timeliness: Because the museum has planned ahead, & has consistent connections
with its diverse audiences, it is able to respond in a timely fashion when a crisis (almost
by definition something that is not anticipated) occurs.
4. Resonance & Responsiveness: The museum has strong and trusted connections with
all the diverse (and often neglected) aspects of the community, in terms of race,
ethnicity, gender, sexual orientation, disability, socio-economic status.
5. Accessible Institutional Body Language: The unspoken messages the museum
communicates through its structure, staffing, advertising, exhibitions and programs say
all are welcome; you are part of us, and we of you.
Almost half-century of thought on the
museum as a civic institution
 Duncan Cameron: the museum as forum, not as opposed to but rather along side of the museum as
temple. (Curator,1971)
 Museums for a New Century (1984) & Excellence and Equity (1992) called for increased role of the
public dimensions of museums.
 Museums and Communities conference, held at SI and documented by Karp, Kreamer, and Lavine
(1992) examined the museum as an institution of civil society.
 Stephen Weil: At the level of institutional leadership, the most important new skill of all will be the
ability to envision how the community’s ongoing and/or emerging needs in all their dimensions—
physical, psychological, economic and social—might potentially be served by the museum’s very
particular competencies. 1999.
 Harold Skramstad: “unless museums can and do play some role relative to the real problems of real
peoples’ lives – then what is the point?” 1996
 Elaine Heumann Gurian. Civilizing the Museum (2006). A collection of writings spanning over 25
years on the public dimension and civic role of museums.
 Robert Janes (2009).Museums in a Troubled World: a call for stewardship and civic engagement.
 Lonnie Bunch, (2011) Call the Lost Dream Back: Essays on Race, History, and Museums.
 Gail Dexter Lord and Ngaire Blankenberg (2015). Cities, Museums, and Soft Power. Examines the
role of museums as “anchor institutions” along with universities, hospitals, churches, libraries.
“It’s not our issue.”
 Response of administrator of major U.S. human rights museum when asked
how the institution might respond to national conversations about race and
racism. This was in the aftermath of the police shooting of unarmed black
teenager Michael Brown in Ferguson, MO.
 This statement represents, on the whole, the view of our museums, at least
in the U.S., regarding many important national and international issues that
deeply affect the American people, and thus the audiences of these
museums.
It’s not our issue
 Hurricane Sandy 2012: New York public libraries opened to provide warmth,
water, charging of electronic devices. Saw little evidence of this for
museums in affected area.
 The Ebola pandemic 2014: Few US science centers or associations addressed
this in programming, on social media.
 The ongoing national conversation about race, receiving greater publicity and
urgency after the killing of unarmed black teenagers such as Trayvon Martin
(2012) and Michael Brown(Ferguson, 2014)), video recordings of shootings of
unarmed black men by white police, the massacre of nine black parishioners
in church in Charleston, SC (2015). #MuseumsRespondtoFerguson
 Exception: Boston Marathon Bombings (2013). Dear Boston, exhibition on
healing the community, opened in Boston Public Library one year later in
April, 2014.
Why, despite almost 50 years of discussion about museums as
vital and relevant to their communities, is there so little
involvement by museums in the deeply felt daily concerns of
the towns and cities in which they reside?
 A cluster of attitudes and practices
that are assumed to be best
practice but that all along have
been called into question by
museum associations and thought
leaders
 Stick to your mission, which is
defined almost entirely around
dissemination of the collection or
the disciplinary focus of
organization.
 Stick to those topics on which you
can speak “authoritatively.”
 Take the long view.
Stick to your mission, which is
defined almost entirely around
dissemination of the discipline or
the collection.
1. Civic Vision: Takes imagination and leadership to
make museum an “anchor institution.” Museum
cultivates links with a broad range of civic entities, from
city or town officials, police force, school and library
leaders, to churches and community organizations.
2. A Habit of Mind: such that whatever is happening
in the community (whether or not it is related to museum
type or collection) is of interest (and is considered to be
legitimately of interest) to the institution and is taken into
consideration in its planning and activities.
3. Timeliness: Because the museum has planned
ahead, & has consistent connections with its diverse
audiences, it is able to respond in a timely fashion when
a crisis (almost by definition something that is not
anticipated) occurs.
4. Resonance & Responsiveness: The museum
has strong and trusted connections with all the diverse
(and often neglected) aspects of the community, in
terms of race, ethnicity, gender, sexual orientation,
disability, socio-economic status.
5. Accessible Institutional Body Language:
The unspoken messages the museum
communicates through its structure, staffing,
advertising, exhibitions and programs say all are
welcome; you are part of us, and we of you.
Stick to those topics on which you
can speak “authoritatively.”
1. Civic Vision: Takes imagination and leadership to
make museum an “anchor institution.” Museum
cultivates links with a broad range of civic entities, from
city or town officials, police force, school and library
leaders, to churches and community organizations.
2. A Habit of Mind: such that whatever is happening
in the community (whether or not it is related to museum
type or collection) is of interest (and is considered to be
legitimately of interest) to the institution and is taken into
consideration in its planning and activities.
3. Timeliness: Because the museum has planned
ahead, & has consistent connections with its diverse
audiences, it is able to respond in a timely fashion when
a crisis (almost by definition something that is not
anticipated) occurs.
4. Resonance & Responsiveness: The museum
has strong and trusted connections with all the diverse
(and often neglected) aspects of the community, in
terms of race, ethnicity, gender, sexual orientation,
disability, socio-economic status.
5. Accessible Institutional Body Language:
The unspoken messages the museum
communicates through its structure, staffing,
advertising, exhibitions and programs say all are
welcome; you are part of us, and we of you.
Take the long view
1. Civic Vision: Takes imagination and leadership
to make museum an “anchor institution.”
Museum cultivates links with a broad range of
civic entities, from city or town officials, police
force, school and library leaders, to churches
and community organizations.
2. A Habit of Mind: such that whatever is
happening in the community (whether or not it is
related to museum type or collection) is of
interest (and is considered to be legitimately of
interest) to the institution and is taken into
consideration in its planning and activities.
3. Timeliness Because the museum has planned
ahead, & has consistent connections with its
diverse audiences, it is able to respond in a
timely fashion when a crisis (almost by
definition something that is not anticipated)
occurs.
4. Resonance & Responsiveness: The museum
has strong and trusted connections with all the
diverse (and often neglected) aspects of the
community, in terms of race, ethnicity, gender,
sexual orientation, disability, socio-economic
status.
5. Accessible Institutional Body Language: The
unspoken messages the museum
communicates through its structure, staffing,
advertising, exhibitions and programs say all are
welcome; you are part of us, and we of you.
Collections/museum focus are important, but more
fundamental to a museum’s role is its place as an “anchor
institution,” part of the civic infrastructure of its city/town.
 Nina Simon, Santa Cruz Museum of Art & History. 2015
“
”
…the just city is seen as an urban center that is
inclusive, affordable, and equitable for all its residents --
neither a gentrified playground for the rich nor a prison
for the poor, but a place where both can live, sharing
space, employment, schools, shops, and entertainment.
Building the 'Just City': A Report from the Frontier of the New Urbanism - NJ Spotlight 10/22/15
Our museums must be anchor institutions
in the just city.

Empathy&best practice

  • 1.
    Empathy: the Basisfor “Next Practice” Gretchen Jennings Gretchenjennings@rcn.com @gretchjenn Museum Commons Blog www.museumcommons.com INTERCOM Museum Leadership Conference, Washington, DC, October 2015
  • 2.
    The Empathetic MuseumProject •Colleagues Janeen Bryant, Jim Cullen, Elissa Frankle, Matt Kirchman, Stacey Mann, Rainey Tisdale •Website under construction www.empatheticmuseum.com •Tumblr site: http://empatheticmuseum.tumblr.com/ •Twitter hashtag #EmpatheticMuseum •More information: Museum Commons blog www.museumcommons.com
  • 3.
    Focus of thispresentation • Application of the Empathetic Museum construct to the concept of “Next Practice.” • A distinction and clarification  The Empathy Museum is a European-based project headed by Roman Krznaric whose aim is to teach and encourage empathy in visitors through art installations and a traveling museum.  The Empathetic Museum is about institutional empathy, wherein a museum, through its structure, mission, policies, collections, exhibitions, programs, staffing, --- in all its manifestations—is closely connected to its community, is able to “stand in its shoes.” • Thesis: The qualities of an Empathetic Museum are guidelines for “next practice.”
  • 4.
    Qualities of anEmpathetic Museum 1. Civic Vision: Takes imagination and leadership to make museum an “anchor institution.” Museum cultivates links with a broad range of civic entities, from city or town officials, police force, school and library leaders, to churches and community organizations. 2. A Habit of Mind: such that whatever is happening in the community (whether or not it is related to museum type or collection) is of interest (and is considered to be legitimately of interest) to the institution and is taken into consideration in its planning and activities. 3. Timeliness: Because the museum has planned ahead, & has consistent connections with its diverse audiences, it is able to respond in a timely fashion when a crisis (almost by definition something that is not anticipated) occurs. 4. Resonance & Responsiveness: The museum has strong and trusted connections with all the diverse (and often neglected) aspects of the community, in terms of race, ethnicity, gender, sexual orientation, disability, socio-economic status. 5. Accessible Institutional Body Language: The unspoken messages the museum communicates through its structure, staffing, advertising, exhibitions and programs say all are welcome; you are part of us, and we of you.
  • 5.
    Almost half-century ofthought on the museum as a civic institution  Duncan Cameron: the museum as forum, not as opposed to but rather along side of the museum as temple. (Curator,1971)  Museums for a New Century (1984) & Excellence and Equity (1992) called for increased role of the public dimensions of museums.  Museums and Communities conference, held at SI and documented by Karp, Kreamer, and Lavine (1992) examined the museum as an institution of civil society.  Stephen Weil: At the level of institutional leadership, the most important new skill of all will be the ability to envision how the community’s ongoing and/or emerging needs in all their dimensions— physical, psychological, economic and social—might potentially be served by the museum’s very particular competencies. 1999.  Harold Skramstad: “unless museums can and do play some role relative to the real problems of real peoples’ lives – then what is the point?” 1996  Elaine Heumann Gurian. Civilizing the Museum (2006). A collection of writings spanning over 25 years on the public dimension and civic role of museums.  Robert Janes (2009).Museums in a Troubled World: a call for stewardship and civic engagement.  Lonnie Bunch, (2011) Call the Lost Dream Back: Essays on Race, History, and Museums.  Gail Dexter Lord and Ngaire Blankenberg (2015). Cities, Museums, and Soft Power. Examines the role of museums as “anchor institutions” along with universities, hospitals, churches, libraries.
  • 6.
    “It’s not ourissue.”  Response of administrator of major U.S. human rights museum when asked how the institution might respond to national conversations about race and racism. This was in the aftermath of the police shooting of unarmed black teenager Michael Brown in Ferguson, MO.  This statement represents, on the whole, the view of our museums, at least in the U.S., regarding many important national and international issues that deeply affect the American people, and thus the audiences of these museums.
  • 7.
    It’s not ourissue  Hurricane Sandy 2012: New York public libraries opened to provide warmth, water, charging of electronic devices. Saw little evidence of this for museums in affected area.  The Ebola pandemic 2014: Few US science centers or associations addressed this in programming, on social media.  The ongoing national conversation about race, receiving greater publicity and urgency after the killing of unarmed black teenagers such as Trayvon Martin (2012) and Michael Brown(Ferguson, 2014)), video recordings of shootings of unarmed black men by white police, the massacre of nine black parishioners in church in Charleston, SC (2015). #MuseumsRespondtoFerguson  Exception: Boston Marathon Bombings (2013). Dear Boston, exhibition on healing the community, opened in Boston Public Library one year later in April, 2014.
  • 8.
    Why, despite almost50 years of discussion about museums as vital and relevant to their communities, is there so little involvement by museums in the deeply felt daily concerns of the towns and cities in which they reside?  A cluster of attitudes and practices that are assumed to be best practice but that all along have been called into question by museum associations and thought leaders  Stick to your mission, which is defined almost entirely around dissemination of the collection or the disciplinary focus of organization.  Stick to those topics on which you can speak “authoritatively.”  Take the long view.
  • 9.
    Stick to yourmission, which is defined almost entirely around dissemination of the discipline or the collection. 1. Civic Vision: Takes imagination and leadership to make museum an “anchor institution.” Museum cultivates links with a broad range of civic entities, from city or town officials, police force, school and library leaders, to churches and community organizations. 2. A Habit of Mind: such that whatever is happening in the community (whether or not it is related to museum type or collection) is of interest (and is considered to be legitimately of interest) to the institution and is taken into consideration in its planning and activities. 3. Timeliness: Because the museum has planned ahead, & has consistent connections with its diverse audiences, it is able to respond in a timely fashion when a crisis (almost by definition something that is not anticipated) occurs. 4. Resonance & Responsiveness: The museum has strong and trusted connections with all the diverse (and often neglected) aspects of the community, in terms of race, ethnicity, gender, sexual orientation, disability, socio-economic status. 5. Accessible Institutional Body Language: The unspoken messages the museum communicates through its structure, staffing, advertising, exhibitions and programs say all are welcome; you are part of us, and we of you.
  • 10.
    Stick to thosetopics on which you can speak “authoritatively.” 1. Civic Vision: Takes imagination and leadership to make museum an “anchor institution.” Museum cultivates links with a broad range of civic entities, from city or town officials, police force, school and library leaders, to churches and community organizations. 2. A Habit of Mind: such that whatever is happening in the community (whether or not it is related to museum type or collection) is of interest (and is considered to be legitimately of interest) to the institution and is taken into consideration in its planning and activities. 3. Timeliness: Because the museum has planned ahead, & has consistent connections with its diverse audiences, it is able to respond in a timely fashion when a crisis (almost by definition something that is not anticipated) occurs. 4. Resonance & Responsiveness: The museum has strong and trusted connections with all the diverse (and often neglected) aspects of the community, in terms of race, ethnicity, gender, sexual orientation, disability, socio-economic status. 5. Accessible Institutional Body Language: The unspoken messages the museum communicates through its structure, staffing, advertising, exhibitions and programs say all are welcome; you are part of us, and we of you.
  • 11.
    Take the longview 1. Civic Vision: Takes imagination and leadership to make museum an “anchor institution.” Museum cultivates links with a broad range of civic entities, from city or town officials, police force, school and library leaders, to churches and community organizations. 2. A Habit of Mind: such that whatever is happening in the community (whether or not it is related to museum type or collection) is of interest (and is considered to be legitimately of interest) to the institution and is taken into consideration in its planning and activities. 3. Timeliness Because the museum has planned ahead, & has consistent connections with its diverse audiences, it is able to respond in a timely fashion when a crisis (almost by definition something that is not anticipated) occurs. 4. Resonance & Responsiveness: The museum has strong and trusted connections with all the diverse (and often neglected) aspects of the community, in terms of race, ethnicity, gender, sexual orientation, disability, socio-economic status. 5. Accessible Institutional Body Language: The unspoken messages the museum communicates through its structure, staffing, advertising, exhibitions and programs say all are welcome; you are part of us, and we of you.
  • 12.
    Collections/museum focus areimportant, but more fundamental to a museum’s role is its place as an “anchor institution,” part of the civic infrastructure of its city/town.  Nina Simon, Santa Cruz Museum of Art & History. 2015
  • 13.
    “ ” …the just cityis seen as an urban center that is inclusive, affordable, and equitable for all its residents -- neither a gentrified playground for the rich nor a prison for the poor, but a place where both can live, sharing space, employment, schools, shops, and entertainment. Building the 'Just City': A Report from the Frontier of the New Urbanism - NJ Spotlight 10/22/15 Our museums must be anchor institutions in the just city.