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Engaging Parents & Families
Through Social Media and
Emerging Technology
Jacob Sproul
NASPA Western Regional Conference
Nov. 11, 2016
Outline
• Providing Context
• Social Media
• Infusing New Technologies
• Webinar Series
• Discussion
Let’s Provide Some
Context
The Parent Piece
Budget & Economic
Considerations
Enhancing Reach
Better ways to “tell your
Parents & Technology
74% 75% 47% 59%
Platforms
• Facebook,
Twitter,
Instagram…
How do
you
choose?
• Pros &
Cons
Strategy
• Goals –
who are
we trying
to reach?
Why?
• Varies
based on
platform
Consistency
• Sticking to
strategy
• If you build
it they will
come
• Social
happens in
real time
Social Media
Social Media
Social Media
Social Media
Social Media
Infusing Technology
Case Study: OrgSync
New
Member
Education
Group
Meetings
Helpline &
Continuing
Support
Challenge
& Support

Webinar Series
Campus Climate Parent Input
Interdepartmental
Networking
Targeted
Promotion
High Impact/Reach
Low Cost
Easy Assessment
Lasting
Engaging
Topics:
Let’s Take a Look
5-6 Weeks
Out
• Determine Topic
• Confirm panelists & dates
• Logistics
3-4 Weeks
Out
• Introduce Webinar marketing (Social, Web, Event)
• First test run
Week Prior
• Marketing
• Second test run
Day-Of
• One Hour Before: Final test
• Showtime!
Webinar Timeline
YouTube Live
Discussion & Questions

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Naspa ppt

Editor's Notes

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  4. 74 – online parents on FB 75 – on FB daily 47 – friends with their children 23 - twitter – found info about parenting
  5. Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily. Low cost: very low cost for a subscription. Can handle significant amounts of data. Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues. Overall more professional – moving applications online saves time and resources.
  6. Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily. Low cost: very low cost for a subscription. Can handle significant amounts of data. Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues. Overall more professional – moving applications online saves time and resources.
  7. Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily. Low cost: very low cost for a subscription. Can handle significant amounts of data. Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues. Overall more professional – moving applications online saves time and resources.
  8. Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily. Low cost: very low cost for a subscription. Can handle significant amounts of data. Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues. Overall more professional – moving applications online saves time and resources.
  9. Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily. Low cost: very low cost for a subscription. Can handle significant amounts of data. Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues. Overall more professional – moving applications online saves time and resources.
  10. Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily. Low cost: very low cost for a subscription. Can handle significant amounts of data. Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues. Overall more professional – moving applications online saves time and resources.
  11. 74 – online parents on FB 75 – on FB daily 47 – friends with their children 23 - twitter – found info about parenting
  12. Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily. Low cost: very low cost for a subscription. Can handle significant amounts of data. Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues. Overall more professional – moving applications online saves time and resources.
  13. Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily. Low cost: very low cost for a subscription. Can handle significant amounts of data. Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues. Overall more professional – moving applications online saves time and resources.
  14. Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily. Low cost: very low cost for a subscription. Can handle significant amounts of data. Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues. Overall more professional – moving applications online saves time and resources.
  15. Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily. Low cost: very low cost for a subscription. Can handle significant amounts of data. Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues. Overall more professional – moving applications online saves time and resources.
  16. Time: ease of use to set-up surveys, and can edits can be made throughout process (typos, small issues that come up, etc.), data can be pulled quickly and easily. Low cost: very low cost for a subscription. Can handle significant amounts of data. Ease of use: can be done on-the-go since form is online. All the information now found on one form as opposed to two Real time: can see progress in real time. Can add NEW volunteers to low turn-out groups as the process continues. Overall more professional – moving applications online saves time and resources.