The document discusses reducing costs through automation, error control, and optimizing operations. It outlines challenges to cost reduction and industry trends showing opportunities in digital printing, variable data, and print outsourcing. The presentation proposes that the company can help assess needs, implement solutions, produce quality output, and continuously optimize processes to reduce costs over time.
Lead scoring helps drive conversions by prioritizing sales leads based on attributes and behaviors to focus on the most qualified prospects. Research shows that organizations using lead scoring see higher revenue and return on investment from their marketing. The document provides examples of how to set up simple lead scoring systems by factoring in demographic profiles and online activities to categorize prospects.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
The Social Software and Business Value: The Case for Talent AcquisitionHuman Capital Media
You have the option to listen to today's webinar using your computer's speakers or dial into the teleconference by calling 1.650.479.3208 and entering access code 926 149 924 #. You will be placed on hold until the seminar begins if you choose to join via teleconference. The document provides listening options and instructions for joining a teleconference for an upcoming webinar.
Customer Experience Self-assessment: Belgian Benchmark 2010Geert Martens
What is customer experience? Why have most market leaders been investing in customer experience? How have they aligned their organization to consistently deliver a deliberate customer experience? The "Naïve-to-Natural" model is a maturity assessment that shows organizations to what extent they are capable of delivering a customer experience. This presentation includes a Belgian benchmark study.
Lead scoring helps drive conversions by prioritizing sales leads based on attributes and behaviors to focus on the most qualified prospects. Research shows that organizations using lead scoring see higher revenue and return on investment from their marketing. The document provides examples of how to set up simple lead scoring systems by factoring in demographic profiles and online activities to categorize prospects.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
The Social Software and Business Value: The Case for Talent AcquisitionHuman Capital Media
You have the option to listen to today's webinar using your computer's speakers or dial into the teleconference by calling 1.650.479.3208 and entering access code 926 149 924 #. You will be placed on hold until the seminar begins if you choose to join via teleconference. The document provides listening options and instructions for joining a teleconference for an upcoming webinar.
Customer Experience Self-assessment: Belgian Benchmark 2010Geert Martens
What is customer experience? Why have most market leaders been investing in customer experience? How have they aligned their organization to consistently deliver a deliberate customer experience? The "Naïve-to-Natural" model is a maturity assessment that shows organizations to what extent they are capable of delivering a customer experience. This presentation includes a Belgian benchmark study.
2011 World Usability Day - Darren Kall - Kall ConsultingLextant
Unbiased Customer Interviews: What insight can we trust?
Every person in your company that comes in contact with your customers and users is a potential valuable source of customer insight, or they could be misinforming your business and design decisions with biased information without knowing it. As user experience thinking becomes part of corporate culture, everyone is getting on the “talk with the customer” bandwagon and they need to be aware of the pitfalls, biases, and risks to information gathering. In this talk Darren covers some of the common biases that can impact customer interviews and touches on techniques to mitigate and avoid them. You don’t need to be a trained interviewer to reduce the biases in your customer contact. Benefits include simple techniques you can start using today to increase the value of the customer insights you bring back.
Rest assured, you will never think about business in the same way again. Learn new methods which you can take back and apply immediately into your organisation.
The Role of Customer Centricity in New MarketingC3Centricity
A selection of slides from the presentation given at the Marketing & Communication Loft in Geneva, Switzerland on "The role of customer centricity in new marketing". It covers the three most important changes needed in most organisations, namely the flexibility needed to include the customer in more internal processes, the importance of information integration for true insight development and the importance of cross-category and cross-departmental collaboration to satisfy and delight the new demanding customers today.
Please contact me at denysedd@c3centricity.com if you would like to download a copy of this presentation or would like me to participate at your own event.
b2b webinar best practices - how to effectively nurture webianr attendeesSalesfusion
Webinar from SalesFUSION and WebAttract on how to effectively manage and optimize the attendance and post-webinar conversion through nurture marketing, audience recruitment and content-driven marketing
This document summarizes a webinar presented by Ron Pickett on customer service for lab managers. The webinar covered trends in marketing and customer service, analyzing their implications for laboratories. Pickett discussed how laboratories can apply concepts from customer-focused organizations by focusing on anticipating customer needs, providing personalized service, and measuring customer satisfaction. He emphasized that excellent customer service starts from the top and requires continual improvement efforts. The webinar highlighted how customer service principles can help laboratories improve interactions with both external customers like funding agencies as well as internal customers within the organization.
The document discusses how procurement must adapt to a changing business landscape driven by digitalization and new economic models. It outlines four key areas procurement must address: managing a more complex ecosystem involving a broader range of players; securing continuity to prevent disruptions; driving sustainability to meet economic, social, and environmental needs; and building the chief procurement officer of the future with new skills. The document provides examples and considerations for how procurement can rise to these challenges and play a more strategic role in organizations.
One of the most challenging issues in BPM is not the question of "If" it is the question of "How." This two-day program will focus on how to do design and implement efficient and effective business processes, to more effectively support the way our enterprises are adapting.
Guide to turbocharging your marketing agencies performance with online collab...Kahootz
This guide is essential reading if you’d like to:
• Improve your communications with clients
• Improve client retention
• Devote more time to creativity and less to admin
• Widen your pool of creative talent
• Increase productivity and margins
• Win new clients and service more accounts
• Deliver better campaigns
Barriers to Retail Growth - And How to Overcome ThemSarah Mitchell
The document discusses barriers to retail growth and how an outsourced ticketing service can help overcome them. The service allows marketing departments to directly control ticketing in stores in real time, enabling them to test offers and gain insights to improve the customer experience and increase sales. The service is affordable, requiring only a printer in stores, and provides marketing teams access to tools and expertise to better target promotions.
VolunteerMatch Solutions BPN Webinar: Pro Bono Service on Steroids – Internat...VolunteerMatch
International corporate volunteer programs, also known as pro bono service on steroids, provide employees opportunities to volunteer internationally using their job skills. These programs benefit employees through skills development, companies through brand strengthening and employee engagement, and local communities through access to new resources and skills. PepsiCo's program, PepsiCorps, is an example that places employees in team projects abroad focused on health, water, or agriculture. Employees gain skills like strategic planning and flexibility while bringing their experiences back to share internally and help with recruitment.
Business Transformation Through Enterprise Collaboration Aiim Social Busines...chakraj
This document discusses enterprise collaboration and provides strategies for adoption. It begins with an overview of top technology trends and business needs. Key aspects of enterprise collaboration are described, including benefits like improved communication and innovation. The document outlines a strategy approach involving assessment, defining a compelling vision, and developing roadmaps and plans. Common adoption challenges are identified along with potential solutions. Sample metrics and architectures are referenced. An implementation maturity model is also described. The value of combining enterprise collaboration and gamification is discussed.
Pentaho Business Analytics for ISVs and SaaS providers in healthcarePentaho
The document discusses how business analytics capabilities are important for healthcare ISVs and SaaS providers to compete in the industry. It recommends that ISVs evaluate embedded business intelligence platforms to lower costs of goods sold over five years, improve customer adoption and satisfaction, and deliver more compelling products. The Pentaho OEM program is presented as an option for ISVs to gain world-class analytic capabilities for their offerings in a cost-effective manner through flexible business terms and a technology partner experienced in the healthcare sector.
Are you trying to make sense out of this fast-changing marketing automation environment? Or, better yet, are you trying to find ways to deliver on that long-term lead nurturing strategy that you so eloquently sold to your execs last year? Then, join us as we tackle some of the great myths about automated lead nurturing. Using real-world examples
of Pardot in action, you will see how to overcome the hurdles that stand in the way of executing effective automated marketing and offer sage advice to help generate the promised results from your marketing automation system.
IBM Confidently Provide Guidance with IBM Cognos TM1 and What-if AnalysisIBM Sverige
Business analysts are continually making recommendations on where the business needs to go by articulating the value/cost of making change vs. doing nothing. What-If Analysis enables confident decisions. We will talk about real customer stories and show a demo of what-if analysis and how it plays a role in the analysis that an organization does when they are unable to accurately identify the business and profitability impact of alternate business scenarios.
Martin Richmond-Coggan, EMEA lead Financial Performance Management, IBM
This report seeks to discover whether
businesses are taking the right decisions in
order to achieve greater productivity and
ultimately competitive advantage. Another
goal of the survey was to find out if
businesses do appear to be moving with the
pace of technology in order to increase their
overall efficiency. Is productivity regarded as
a core strategy to achieve results, and if so,
are businesses using the right technologies
and strategies in order to maximise and fulfil
this strategy to its full potential?
eDynamic is a digital consultancy that helps clients with marketing automation. Their services address skills gaps, process gaps, organizational readiness, and technical readiness in deploying and using a marketing automation platform. This includes developing strategies, designing campaigns, managing day-to-day operations, and implementing marketing automation technology. Their goal is to help clients acquire and engage customers through cutting-edge interactive solutions.
Adding voice of customer to your analytics toolkitiperceptions
At the eMetrics Tour event in Montreal, Lane Cochrane, VP research @ iPerceptions, introduced the audience to Voice of Customer (VoC). Digital analysts attending the event were presented examples of how attitudinal and behavioral data integration can lead to actionable insights. Learn more at http://www.iperceptions.com.
Effective Marketing for the Public Practitioner - Presentation by Michael 'M...Practice Paradox
The document provides an overview of a marketing presentation for public practitioners given by Michael 'MC' Carter. Some key points:
1. The presentation covers why marketing has become a focus for many accounting firms, dispels common myths about marketing, and provides practical marketing tips.
2. A survey found the top challenges facing firms are growth, profitability, and cash flow. Many accountants have not received marketing or sales training.
3. The presentation defines an effective marketing machine and emphasizes measuring client relationships through the number of services provided per client. Niching and understanding social styles can help firms improve their marketing.
Effective Marketing for the Public Practitioner - Presentation by Michael Ca...Practice Paradox
The document provides an overview of a marketing presentation for public practitioners given by Michael 'MC' Carter. Some key points:
1. The presentation covers why marketing has become a focus for many accounting firms, dispels common myths about marketing, and provides practical marketing tips.
2. A survey found the top challenges facing firms were growth, profitability, and cash flow. Many accountants have not received marketing or sales training.
3. The presentation defines concepts like "Clientshare" which measures the number of services provided to each client, and emphasizes growing this metric.
4. Attendees are encouraged to define their niche and ensure their firm has the right "mix of social styles" to be
Boston Presentation Mdi Rodes May 12th Finalpeterrodes
This document discusses how health insurance companies can improve their sales processes in preparation for healthcare reform. It outlines common gaps in sales processes, such as a lack of coordination between sales and marketing. It then provides recommendations to address these gaps, including lead scoring, multi-touch lead nurturing, and rigorous data reporting. Implementing the recommendations could increase conversion rates by 2-5% and generate over $3.1 million in additional revenue.
2011 World Usability Day - Darren Kall - Kall ConsultingLextant
Unbiased Customer Interviews: What insight can we trust?
Every person in your company that comes in contact with your customers and users is a potential valuable source of customer insight, or they could be misinforming your business and design decisions with biased information without knowing it. As user experience thinking becomes part of corporate culture, everyone is getting on the “talk with the customer” bandwagon and they need to be aware of the pitfalls, biases, and risks to information gathering. In this talk Darren covers some of the common biases that can impact customer interviews and touches on techniques to mitigate and avoid them. You don’t need to be a trained interviewer to reduce the biases in your customer contact. Benefits include simple techniques you can start using today to increase the value of the customer insights you bring back.
Rest assured, you will never think about business in the same way again. Learn new methods which you can take back and apply immediately into your organisation.
The Role of Customer Centricity in New MarketingC3Centricity
A selection of slides from the presentation given at the Marketing & Communication Loft in Geneva, Switzerland on "The role of customer centricity in new marketing". It covers the three most important changes needed in most organisations, namely the flexibility needed to include the customer in more internal processes, the importance of information integration for true insight development and the importance of cross-category and cross-departmental collaboration to satisfy and delight the new demanding customers today.
Please contact me at denysedd@c3centricity.com if you would like to download a copy of this presentation or would like me to participate at your own event.
b2b webinar best practices - how to effectively nurture webianr attendeesSalesfusion
Webinar from SalesFUSION and WebAttract on how to effectively manage and optimize the attendance and post-webinar conversion through nurture marketing, audience recruitment and content-driven marketing
This document summarizes a webinar presented by Ron Pickett on customer service for lab managers. The webinar covered trends in marketing and customer service, analyzing their implications for laboratories. Pickett discussed how laboratories can apply concepts from customer-focused organizations by focusing on anticipating customer needs, providing personalized service, and measuring customer satisfaction. He emphasized that excellent customer service starts from the top and requires continual improvement efforts. The webinar highlighted how customer service principles can help laboratories improve interactions with both external customers like funding agencies as well as internal customers within the organization.
The document discusses how procurement must adapt to a changing business landscape driven by digitalization and new economic models. It outlines four key areas procurement must address: managing a more complex ecosystem involving a broader range of players; securing continuity to prevent disruptions; driving sustainability to meet economic, social, and environmental needs; and building the chief procurement officer of the future with new skills. The document provides examples and considerations for how procurement can rise to these challenges and play a more strategic role in organizations.
One of the most challenging issues in BPM is not the question of "If" it is the question of "How." This two-day program will focus on how to do design and implement efficient and effective business processes, to more effectively support the way our enterprises are adapting.
Guide to turbocharging your marketing agencies performance with online collab...Kahootz
This guide is essential reading if you’d like to:
• Improve your communications with clients
• Improve client retention
• Devote more time to creativity and less to admin
• Widen your pool of creative talent
• Increase productivity and margins
• Win new clients and service more accounts
• Deliver better campaigns
Barriers to Retail Growth - And How to Overcome ThemSarah Mitchell
The document discusses barriers to retail growth and how an outsourced ticketing service can help overcome them. The service allows marketing departments to directly control ticketing in stores in real time, enabling them to test offers and gain insights to improve the customer experience and increase sales. The service is affordable, requiring only a printer in stores, and provides marketing teams access to tools and expertise to better target promotions.
VolunteerMatch Solutions BPN Webinar: Pro Bono Service on Steroids – Internat...VolunteerMatch
International corporate volunteer programs, also known as pro bono service on steroids, provide employees opportunities to volunteer internationally using their job skills. These programs benefit employees through skills development, companies through brand strengthening and employee engagement, and local communities through access to new resources and skills. PepsiCo's program, PepsiCorps, is an example that places employees in team projects abroad focused on health, water, or agriculture. Employees gain skills like strategic planning and flexibility while bringing their experiences back to share internally and help with recruitment.
Business Transformation Through Enterprise Collaboration Aiim Social Busines...chakraj
This document discusses enterprise collaboration and provides strategies for adoption. It begins with an overview of top technology trends and business needs. Key aspects of enterprise collaboration are described, including benefits like improved communication and innovation. The document outlines a strategy approach involving assessment, defining a compelling vision, and developing roadmaps and plans. Common adoption challenges are identified along with potential solutions. Sample metrics and architectures are referenced. An implementation maturity model is also described. The value of combining enterprise collaboration and gamification is discussed.
Pentaho Business Analytics for ISVs and SaaS providers in healthcarePentaho
The document discusses how business analytics capabilities are important for healthcare ISVs and SaaS providers to compete in the industry. It recommends that ISVs evaluate embedded business intelligence platforms to lower costs of goods sold over five years, improve customer adoption and satisfaction, and deliver more compelling products. The Pentaho OEM program is presented as an option for ISVs to gain world-class analytic capabilities for their offerings in a cost-effective manner through flexible business terms and a technology partner experienced in the healthcare sector.
Are you trying to make sense out of this fast-changing marketing automation environment? Or, better yet, are you trying to find ways to deliver on that long-term lead nurturing strategy that you so eloquently sold to your execs last year? Then, join us as we tackle some of the great myths about automated lead nurturing. Using real-world examples
of Pardot in action, you will see how to overcome the hurdles that stand in the way of executing effective automated marketing and offer sage advice to help generate the promised results from your marketing automation system.
IBM Confidently Provide Guidance with IBM Cognos TM1 and What-if AnalysisIBM Sverige
Business analysts are continually making recommendations on where the business needs to go by articulating the value/cost of making change vs. doing nothing. What-If Analysis enables confident decisions. We will talk about real customer stories and show a demo of what-if analysis and how it plays a role in the analysis that an organization does when they are unable to accurately identify the business and profitability impact of alternate business scenarios.
Martin Richmond-Coggan, EMEA lead Financial Performance Management, IBM
This report seeks to discover whether
businesses are taking the right decisions in
order to achieve greater productivity and
ultimately competitive advantage. Another
goal of the survey was to find out if
businesses do appear to be moving with the
pace of technology in order to increase their
overall efficiency. Is productivity regarded as
a core strategy to achieve results, and if so,
are businesses using the right technologies
and strategies in order to maximise and fulfil
this strategy to its full potential?
eDynamic is a digital consultancy that helps clients with marketing automation. Their services address skills gaps, process gaps, organizational readiness, and technical readiness in deploying and using a marketing automation platform. This includes developing strategies, designing campaigns, managing day-to-day operations, and implementing marketing automation technology. Their goal is to help clients acquire and engage customers through cutting-edge interactive solutions.
Adding voice of customer to your analytics toolkitiperceptions
At the eMetrics Tour event in Montreal, Lane Cochrane, VP research @ iPerceptions, introduced the audience to Voice of Customer (VoC). Digital analysts attending the event were presented examples of how attitudinal and behavioral data integration can lead to actionable insights. Learn more at http://www.iperceptions.com.
Effective Marketing for the Public Practitioner - Presentation by Michael 'M...Practice Paradox
The document provides an overview of a marketing presentation for public practitioners given by Michael 'MC' Carter. Some key points:
1. The presentation covers why marketing has become a focus for many accounting firms, dispels common myths about marketing, and provides practical marketing tips.
2. A survey found the top challenges facing firms are growth, profitability, and cash flow. Many accountants have not received marketing or sales training.
3. The presentation defines an effective marketing machine and emphasizes measuring client relationships through the number of services provided per client. Niching and understanding social styles can help firms improve their marketing.
Effective Marketing for the Public Practitioner - Presentation by Michael Ca...Practice Paradox
The document provides an overview of a marketing presentation for public practitioners given by Michael 'MC' Carter. Some key points:
1. The presentation covers why marketing has become a focus for many accounting firms, dispels common myths about marketing, and provides practical marketing tips.
2. A survey found the top challenges facing firms were growth, profitability, and cash flow. Many accountants have not received marketing or sales training.
3. The presentation defines concepts like "Clientshare" which measures the number of services provided to each client, and emphasizes growing this metric.
4. Attendees are encouraged to define their niche and ensure their firm has the right "mix of social styles" to be
Boston Presentation Mdi Rodes May 12th Finalpeterrodes
This document discusses how health insurance companies can improve their sales processes in preparation for healthcare reform. It outlines common gaps in sales processes, such as a lack of coordination between sales and marketing. It then provides recommendations to address these gaps, including lead scoring, multi-touch lead nurturing, and rigorous data reporting. Implementing the recommendations could increase conversion rates by 2-5% and generate over $3.1 million in additional revenue.
Marketing Automation Can Help Qualify Leads With Your B2B TeleprospectingAct-On Software
This document discusses how marketing automation can help qualify leads by aligning sales and marketing processes. It recommends using automation tools to score leads based on profiles and behaviors, set triggers for qualified marketing qualified leads to become sales qualified leads, and implement a call plan to ensure all leads are contacted. A call plan aims to maximize connect, lead, and conversion rates. Closing the loop with sales drives accountability and increases forecasting accuracy. Top performers are more likely to use marketing automation to outperform competitors on revenue growth and lead conversion.
Six Sigma Simplified for Service OrganizationsRobert Jasper
This document outlines a simplified Six Sigma approach for service organizations. It recommends focusing improvement efforts on a "Master Improvement Story" that aligns teams. Organizations should identify and eliminate root causes of problems in time, defects, or cost by starting with the 4% of processes that generate over 50% of rework. Improvements must then be sustained by developing line graphs until predictability and consistency are achieved. The approach advises setting big goals, using the right tools like control charts, avoiding overcomplicated tools, and focusing on one goal at a time to drive financial growth and customer satisfaction.
Predictive Analytics: The Next Wave in Business IntelligencePerficient, Inc.
We discuss how Predictive Analytics enables decision makers to predict future events and proactively act on that insight to drive better business outcomes and deliver the insight needed to answer key business questions:
- How to reduce churn and retain the most loyal customers to maximize profitability (predict which customers are most likely to leave and which are most loyal)
- How to detect and ultimately prevent fraudulent activity
- Which factors are most likely to drive customers to choose my product over the competitor’s?
- How to integrate Predictive Analytics with an existing Business Intelligence platform
Presenter Tom Lennon is Director of Perficient's National Business Intelligence Competency Center.
1. Kuno Creative saw declining revenues and implemented an inbound marketing strategy using blogging, landing pages, and email nurturing to drive traffic, leads, and sales. This approach doubled their revenue and profitability.
2. Their planning process included defining their offerings, resources, sales process, and pricing to attract better clients and qualify leads. They also eliminated unprofitable services and clients.
3. Through consistent blogging, offers, and email marketing, Kuno Creative was able to grow their website traffic from 500 to 18,000 monthly visits and leads from 5 to 400 per month. Their client retainers increased from 3 to 35.
Solutions Insights is a B2B consulting and training firm that helps companies develop, market, and sell high-value solutions.
A Framework to Build and Market Solutions - The Case for Shifting from Product to Solutions Marketing
The document provides an overview of Cogent Company and its capabilities. It discusses topics like automating sales, sales collaboration, strategy transformation, and Cogent's approach to developing solution strategies. Specific sections examine trends in technology spending, challenges in sales management, benefits of CRM and collaboration platforms, and how mobile access can improve sales performance.
This document discusses how companies can ensure their digital investments are paying off. It emphasizes measuring key metrics to understand what is driving online traffic and sales. Integrating analytics, CRM and marketing automation tools allows companies to define goals, measure various digital channels, and interpret results to optimize spending and improve conversion rates. A case study is presented of a large appliance manufacturer that increased online sales and ROI by over 1000% through these practices.
Verticurl whitepaper on Demand Center top mistakesVerticurl
1) The document discusses common mistakes companies make when building a demand center.
2) It notes that relying solely on technology without proper processes will not lead to success, and that building an effective demand center takes time and continuous improvement.
3) Hiring an agency that claims to do demand generation but lacks experience in strategies, technologies, and processes that drive revenue can lead to mistakes and poor results.
Verticurl whitepaper on Demand Center top mistakes
Nashville GC Event: Reduce Costs
1. Focus on What Matters
Most:
Reducing Your Costs
Joey K. Deeb
615.423.5239
2. Today’s Agenda
• Reducing Your Costs
• Challenges to Cost Reduction
• Industry Snapshot
• The Journey to Cost Savings
• Let’s Start Your Journey Today
6. There are many different ways to
reduce your costs.
Some examples:
Automating Controlling errors Optimizing Leveraging
processes to and waste operations to cloud-based
reduce time increase solutions
and labor efficiencies
7. Why reducing your costs is more
important than ever.
Reducing expenses is critical for the long-term health of
your operation and enables you to invest in new technology
and solutions that are necessary to maintain a competitive
edge.
8. Challenges to reducing costs.
• Finding new ways to cut
expenses
• Controlling errors and waste
• Minimizing hand work, time
and labor
• Identifying the most cost-
effective way to run each job
• Rising prices
• Charging for value-added
services you provide
• Investing in new solutions
with confidence of ROI
10. Today’s Opportunities: Industry Snapshot
60% of print service providers
state it’s a priority to automate
their print production workflow.
Production Software Investment Outlook, InfoTrends, 2012
“Which of the following describes your operation’s priority in automating print production workflow?”
11. Today’s Opportunities: Industry Snapshot
4.5%
Nearly half of 5.1%
businesses agree
that print outsourcing
saves them money.
11.0%
Agree
35.0% Neit her agree or disagree
St rongly agree
11.4% Disagree
St rongly disagree
Don' t know
33.0%
Capturing the SMB Business Communications Services Opportunity, InfoTrends, 2012
“Please indicate your agreement with the following statements. 1=Strongly Disagree, 5=Strongly Agree
“I save money by outsourcing my company’s printing.”
12. Today’s Opportunities: Industry Snapshot
Top Criteria for Businesses
Selecting a Print Service
Provider
Price 62.8%
Easy to work with 45.6%
Quality 44.3%
0% 20% 40% 60% 80%
Percentage of Respondents
Capturing the SMB Business Communications Services Opportunity, InfoTrends, 2012
“What are your company’s top THREE criteria when selecting a print service provider?”
13. Today’s Opportunities: Industry Snapshot
Strongly Agree Agree Neither Agree nor Disagree
Disagree Strongly Disagree Don’t Know
79% Agree:
Digital printing has
43.9% 34.7% 15.8% 2.6%
increased my
company's profits.
49% Agree:
Variable data
publishing has 18.9% 30.1% 35.7% 5.6%
increased my
company's profits.
36% Agree:
Print e-commerce 15.8% 19.9% 8.2%
40.8%
has increased my
company's profits.
0% 20% 40% 60% 80% 100%
Percentage of Respondents
Production Software Investment Outlook, InfoTrends, 2012
“Please indicate your level of agreement with the following statements.“
15. Helping you succeed every step of the way.
• Review • Business goals
• Improve • Alternative solutions
• Partnershi • Planning for success
p
Optimize Assess
Your
• Business
development Journey • Integration
• Training
• Applications • Technical
expansion resources
• Education
Develop Implement
Produce
• Quality output
• Smooth operations
• Technical support
16. Focus on what matters most:
Reducing your costs.
We’re committed to helping you succeed every step of the
way with our powerful portfolio of solutions:
• Review • Business goals
• Improve • Alternative solutions
• Partnershi • Planning for success
p
Optimize Assess
Market-Leading Technology
Award-Winning Workflow Automation
Your
• Business • Integration Results-Generating Business
development
• Applications
Journey • Training
• Technical Development
expansion resources
• Education
Develop Implement Proven Production Consulting
Services
Produce
• Quality output
• Smooth operations
• Technical support
17. Assess
Optimize Assess
Your
Journey
Develop Implement
Produce
Together we explore your • Goals exploration
current capabilities and your • Gap assessment
business objectives. • Financial modeling
• Solution customization
18. Implement
Optimize Assess
Your
Journey
Develop Implement
Produce
Together we implement a • Planning
solution that meets your • Installation
goals and integrates with • Integration
your existing environment. • Training
19. Produce
Optimize Assess
Your
Journey
Develop Implement
Produce
We support your solution and • Application development
ensure it delivers results that • Production support
meet • Service support
your requirements.
20. Develop
Optimize Assess
Your
Journey
Develop Implement
Produce
We look for ways to maximize • Sales and marketing support
your results, expand your • Business development
offerings and increase your support
marketing effectiveness. • Production consulting
services
• Education
21. Optimize
Optimize Assess
Your
Journey
Develop Implement
Produce
We regularly meet to ensure your • Ongoing reviews
business objectives are being met• Metrics evaluation
and continuously improved. • Improvement plans
22. What would this look like?
• Web2Print
• Process Manager
• Express to Print
• MakeReady
• Output Manager
• VI Suite
23. Xerox Production Color Portfolio — Q3
2012
Xerox Portfolio allows us to scale to
meet customer needs for volume, iGen® 150
performance, applications and more.
— “Start with Xerox, Grow with Xerox”
iGen4® 90/110
Xerox® Color 800/1000
Volume
Xerox® DocuColor® 8080
Xerox® 770
Xerox® 700i
Xerox ® 550/560
Application Flexibility — Job Complexity, Mixed Media, Variable Data Printing,
Substrate Latitude, Finishing, Color Management
24. Xerox Production Monochrome Portfolio
Nuvera EA 314
Nuvera EA 200
Nuvera EA 100/
120/144
Volume
DocuPrint MX DocuTech
HLC
DocuTech 61XX
Xerox D125
Xerox D110
Espresso Book
Xerox D95 Machine
Application Flexibility
Q3 2011 Kickoff p. 24
25. Xerox can help you start
reducing your costs today.
We offer:
Market-Leading Technology
Award-Winning Workflow Automation
Results-Generating Business
Development
Proven Production Consulting
Services • Automated processes to reduce time and
labor for each job
Xerox is your committed partner that
• Cloud-based, Web-to-Print and variable
can help you succeed every step of data print offerings
the way.
• Extensive technology portfolio, so you
buy only the capabilities you need
• Lean Document production services to
optimize your operations