The video features Ellie Goulding as the main character singing about her love for a man who is never shown. This engages the enigma code by keeping the audience guessing about the identity of the man. Symbolic codes are also used by portraying Ellie in an everyday manner contrasting with her status as a recording artist. No other characters are present besides occasional glimpses of another woman and a kitten. Ellie remains the central focus promoting the artist.