The document discusses key findings from recent reports by the National Association of Realtors (NAR) and Google about consumer homebuying behavior and search trends. It emphasizes the importance of having a local online presence with keywords relevant to the local market. Having a website with keywords optimized for search engine results helps consumers find loan officers when searching online. The document also notes that most home search happens on desktop computers, not mobile devices, and that people typically contact an agent about 3 weeks after starting their research.

1. Emmanuel Gigante aka
Mortgage Consultant
American Capital Corp.
NMLS# 260834
Dre#01510867

2. The Break Down
Understanding what NAR and Google are saying in
their recent report.
why it matters to your business
Emmanuel Gigante aka
Loan Officer, American Capital Corp.
NMLS# 260834
Dre#01510867

4. And then I took it and hacked it

5. ***Makes
having multiple
key words
SEOed on your
site VERY
important***
***Not a lot but
shows people will take
action if they find you
verse navigating
directly to you***
***Local
Local Local.
Your key
words should
always
include
Local***

6. ***In short, those who use the internet
are more likely to take action on the
other marketing channels as well***

9. ***Not really on
the go is it??

10. ***This means 70% Don’t***

15. ***As a whole people
typically contact an
agent 3 full weeks after
they have begun their
research***

16. ***Now do you think
the call to action is
important???***

17. ***Same age group of
most active users on
FB***

19. ***WOW***

21. ***Keyword Ideas****

22. ***These are half,
not that
impressive***
***That’s a high
percentage ***
***They are not
searching for the
house, they are
searching for help
with the loan***

27. www.connectedhq.com

28. Rapportive.com

29. Mailchimp.com

30. Last but not Least Scoop.it

31. Emmanuel Gigante
Nmls#26083
manny@bayareafhaguy.com
408-982-7587