The document discusses a recent report by NAR and Google on consumer internet usage and home buying behavior. It notes that having multiple keywords optimized on a website is important for SEO. It also emphasizes focusing keywords on being local and that most consumers begin researching 3 weeks before contacting an agent for help with their loan.

1. The Break Down
Understanding what NAR and Google are
saying in their recent report.
why it matters to your business
Emmanuel Gigante aka
Loan Officer,American Capital Corp.

3. And then I took it and hacked it

7. ***Makes ***Not a lot but
having multiple shows people will take
key words action if they find you
SEOed on your verse navigating
site VERY directly to you***
important***
***Local
Local Local.
Your key
words should
always
include
Local***

8. ***In short, those who use the internet
are more likely to take action on the
other marketing channels as well***

11. ***Not really on
the go is it??

12. ***This means 70% Don’t***

17. ***As a whole people
typically contact an
agent 3 full weeks after
they have begun their
research***

18. ***Now do you think
the call to action is
important???***

19. ***Same age group of
most active users on
FB***

21. ***WOW***

23. ***Keyword Ideas****

24. ***These are
half, not that
impressive***
***That’s a high
percentage ***
***They are not
searching for the
house, they are
searching for help
with the loan***

30. Emmanuel Gigante
Nmls#26083
manny@bayareafhaguy.com
408-982-7587