Proposal for Nanna Mexico Clothes

1. Proposal for Nanna Mexico Clothes
Form
The form in which NannaMexico willbe presented is by a T-Shirt or
Jumper (clothing). This still workswithin printmedia as you print
the desired logo or design onto the T-Shirt/Jumper.
Content
The advertin terms of content consists of two main aspects, Jumpers
and T-Shirts, although other clothing can be made wesaw it fit, only
to go with these Two as it suits are target audience. Its suits are
target audiencebecause teenagers and tourist stereotypically follow
trendssuch a hoody wearing and the latest fashion, this will be
relevantto our designsas they fir nicely with todays fashion
Style
Wehave gone with the followingdesigns, as they seem to match the
fashion that our target audienceis into for exampleSuperdry,
Hollister and so on.

2. Legal and Ethical
When creating the poster will make surethat no offenceis made
towardsany Mexicans. No racial or discriminating content willbe
used on our poster. The use of cliché Mexican symbols won’tbe used
within the makingof the poster. We will aim not be steppingover the
line over any wordsof phrasesthat will offend people.
Seasonal Events
The jumper wehavedesigned will cover winter - autumn periods
from October To March although it could also be warn in springor
summer. The t-shirts we have designed will cover the springand
summer seasonalevents, as it will be too cold in autumn to be just
wearinga t-shirt. All clothing will be available to purchaseat any
time of the year no matter what season.
Marketplace
I see high potential for these productsas they fit in perfectly with
high selling brand productssuch as Superdry and Hollister who have
captivated our target audiencewith their style of clothing. By using
the same similar style but with the NannaMexico logo we can
achieve high things from this marketplace because our target
audiencealready love it so much.

3. Target Audience
For these clothes, our target audiencewould bea widerangeto
children, teenagers and adults; we are aimingfor teenagers
especially as on someof the postersthere are deals for them to eat on
a lower priceon a specific time. Moreover, the message we are
aiming for is that everythingthat is madein the kitchen is fresh and
healthy for the delightful customers. Weare also aimingfor tourists
who have travelled across Britain; Mexican food usually is the typeof
meal to eat duringlunchtimes, so we aim to bring outthe true
coloursof the poster, to show that anyonewho walkspast can come
in and enjoy themselves. Overall, what makesNana Mexico different
from other restaurants in Cambridge is the fact it is the only Mexican
restaurantin CambridgeCity.
BudgetPlan - Costing’s
BudgetPlan (Over all income from Louisand Josh)
8 hours X 3 a week = 24
24 X 3 = 72
72 X 5.13= 369.36
369.36X2 = 738.72
Three Ideas:
NannaMexico Merchandise - £10 per t-shirt and Jumpers (An hour to
order, 3-5 businessdaysto
arrive)
£200 -£738.72 = £538.72
Week One
 Talk to client about idea and develop
 Develop ideas with client and plan out where to make mugs ad place mats
 Talk with client and finalise idea
Week Two
 Start on graphic designs for t-shirts and Jumpers
 Work on gathering the cost of print based product
 Show Client Rough t-shirts and Jumpers
Week Three
 Complete final t-shirts and Jumpers
 Send the designs to Nanna Mexico
 Print the designs onto the t-shirts and Jumpers