Nakshatra Diamonds is an Indian jewellery company founded in 2000 and headquartered in Mumbai. It designs and sells various diamond jewellery lines including Lamhe, Glitterati, Vivaaha, DER, Solitaire and Saumya. The company targets upper middle and upper class urban women in India and aims to depict Indian culture and traditions through its products. Nakshatra Diamonds is one of India's fastest growing jewellery brands known for its innovative designs and celebrity brand ambassadors, but also faces threats from local competition and volatility in gold and diamond prices.

2. Type Public
Industry Jewellery, Diamonds
Founded 2000
Headquarters Mumbai, India
Key people Mr. Mehul Choksi, Chairman, Mr
Adri Voorn, Director
Products Lamhe, Glitterati, Vivaaha, DER,
Solitaire and Saumya
Parent Gitanjali Group
Website Nakshatra Diamonds

3. Parent Company Gitanjali
Category Diamonds and jeweler
Sector Lifestyle and retail
Tagline/ Slogan Divine luck; Glow Divine
USP Beautiful, elegant and timeless

4. STP
Segment
Patronized by all woman who adore the diamond
who buys diamond for prestige, for a status symbol
and to gain satisfaction
Target Group Upper middle and upper class from the urban areas
Positioning Depicts the culture and tradition of India

6. SWOT Analysis
Strength
1. Most famous and desirable brand for the consumers in India
2. Celebrity brand ambassadors help the brand in associating
with the audience
3. Most trusted and praised due to its innovative designs
4. It’s one of the exporting diamond product company
5. It is one of India’s fastest growing and top of the mind
jewellery brand
Weakness
1. Despite high brand presence, local and domestic
competition makes it difficult to control the market share
2. Global penetration is limited, which can be a huge market
Opportunity
1. Needs to strengthen its foot in the areas like US, Japan,
china and Middle east
2.Needs to increase its retail presence in India
3.Still competition from local vendors but it can be a market
leader by moving into and promoting its brand in tier III cities.
Threats
1.Fragmentation of rough diamond supply
2.Valatility in the prices of Gold and diamonds
3.Emergnce of new mining areas
4.More demand into studded jeweler and solitaires