nakshatra
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Nakshatra Diamonds is an Indian jewellery company founded in 2000 and headquartered in Mumbai. It designs and sells various diamond jewellery lines including Lamhe, Glitterati, Vivaaha, DER, Solitaire and Saumya. The company targets upper middle and upper class urban women in India and aims to depict Indian culture and traditions through its products. Nakshatra Diamonds is one of India's fastest growing jewellery brands known for its innovative designs and celebrity brand ambassadors, but also faces threats from local competition and volatility in gold and diamond prices.
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A project report on consumer behaviour comparison between gili & tanishq on...
The document compares Gili and Tanishq jewelry brands in India. It provides background on their histories, with Gili launching in 1994 as India's first branded jewelry and Tanishq launching in 1995 as a division of Titan. It discusses their market scenarios, with Gili offering affordable diamond jewelry and Tanishq bringing credibility and professionalism to the jewelry market. The document also outlines their product collections, brand ambassadors, outlets, services, and differences between the two jewelry brands.
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The document provides details about Tanishq, a jewellery brand owned by Titan. It discusses Tanishq's evolution, growth, products, competitors like Carbon and Gili, marketing strategies using the 4Ps, segmentation, SWOT analysis, and recommendations to make it a global brand. Tanishq is India's largest jewellery brand known for quality, design, and services. It aims to increase domestic market penetration and expand abroad using shop-in-shop concepts. The document recommends how Tanishq can become a leading global jewellery brand.
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This document provides an analysis of the gems and jewellery industry in India and focuses on Tanishq as a leading jewellery brand. It discusses that the Indian gems and jewellery market size is $25 billion and gold imports increased significantly from 2011 to 2012. Tanishq was launched in 1994 and now has over 160 stores across India. The document outlines Tanishq's vision, mission and analyses their strengths, weaknesses, opportunities and threats. It also examines their business model, strategies and proposes introducing children's cartoon character jewellery to target a new customer segment.
Tanishq Brand Management
The document provides information on the jewellery industry and market in India as well as details about Tanishq, a leading jewellery brand. Some key points:
- The Indian jewellery market grew 19% in 2012, led by costume jewellery which rose 25%. The market remains fragmented with local and regional players dominating.
- Tanishq is India's largest and most desirable jewellery brand, starting in 1995 as part of Titan Industries. It introduced professional retailing and has over 100 stores across India.
- Tanishq positions itself as a trusted brand offering purity and a unique shopping experience. It targets upper middle and upper class women across India with a variety of gold
Tanishq
Titan Industries is a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation established in 1984. It manufactures jewelry under the Tanishq brand, which was established in 1995 as India's only national jewelry brand. Tanishq introduced innovations like karat meters and challenged prevalent family jewelers. The document provides an organizational chart for Tanishq and discusses its product lines, competitors, macro environment, and SWOT analysis.
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Tanishq is India's largest jewelry brand owned by Titan Industries. This document discusses Tanishq's training center located in Hosur, Tamil Nadu. It provides an overview of Tanishq's vision, marketing strategies, and financial performance. Tanishq aims to be the leading jewelry brand in India through innovation, high-quality designs, and professional retailing. It has experienced strong growth and profits in recent years due to its large market share and expansion across India. The training center works to develop skilled jewelers and strengthen the jewelry industry.
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This document provides an overview of Tanishq, India's largest jewelry brand. It discusses Tanishq's vision, mission, products, design, pricing, promotion, segmentation, positioning, and marketing mix. Key points include: Tanishq's vision is to be a world-class innovative organization and build India's most desirable jewelry; it offers a variety of gold, platinum, and silver products; designs are created by an award-winning in-house design team; and Tanishq positions itself as a luxury brand through superior product quality and innovative retail experiences.
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While going through the bullion rate and the sky-rocketing gold prices, the only question that the board members at the Titan Industries, Bangalore were deliberating was: Is gold inaccessible to the Indian customers living in the semi-urban and rural markets? Can it be made a part of their purchase kitty?
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This document provides an analysis of the gems and jewellery industry in India and focuses on Tanishq as a leading jewellery brand. It discusses that the Indian gems and jewellery market size is $25 billion and gold imports increased significantly from 2011 to 2012. Tanishq was launched in 1994 and now has over 160 stores across India. The document outlines Tanishq's vision, mission and analyses their strengths, weaknesses, opportunities and threats. It also examines their business model, strategies and proposes introducing children's cartoon character jewellery to target a new customer segment.
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The document provides information on the jewellery industry and market in India as well as details about Tanishq, a leading jewellery brand. Some key points:
- The Indian jewellery market grew 19% in 2012, led by costume jewellery which rose 25%. The market remains fragmented with local and regional players dominating.
- Tanishq is India's largest and most desirable jewellery brand, starting in 1995 as part of Titan Industries. It introduced professional retailing and has over 100 stores across India.
- Tanishq positions itself as a trusted brand offering purity and a unique shopping experience. It targets upper middle and upper class women across India with a variety of gold
Tanishq
Titan Industries is a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation established in 1984. It manufactures jewelry under the Tanishq brand, which was established in 1995 as India's only national jewelry brand. Tanishq introduced innovations like karat meters and challenged prevalent family jewelers. The document provides an organizational chart for Tanishq and discusses its product lines, competitors, macro environment, and SWOT analysis.
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Tanishq is India's largest jewelry brand owned by Titan Industries. This document discusses Tanishq's training center located in Hosur, Tamil Nadu. It provides an overview of Tanishq's vision, marketing strategies, and financial performance. Tanishq aims to be the leading jewelry brand in India through innovation, high-quality designs, and professional retailing. It has experienced strong growth and profits in recent years due to its large market share and expansion across India. The training center works to develop skilled jewelers and strengthen the jewelry industry.
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This document provides an overview of Tanishq, India's largest jewelry brand. It discusses Tanishq's vision, mission, products, design, pricing, promotion, segmentation, positioning, and marketing mix. Key points include: Tanishq's vision is to be a world-class innovative organization and build India's most desirable jewelry; it offers a variety of gold, platinum, and silver products; designs are created by an award-winning in-house design team; and Tanishq positions itself as a luxury brand through superior product quality and innovative retail experiences.
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While going through the bullion rate and the sky-rocketing gold prices, the only question that the board members at the Titan Industries, Bangalore were deliberating was: Is gold inaccessible to the Indian customers living in the semi-urban and rural markets? Can it be made a part of their purchase kitty?
Authors - Anu Singh Lather and Puja Khatri.
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Tanishq is India's largest jewellery brand, launched in 1995 by Titan. It initially struggled, making losses from 1995-1998. By introducing innovations like a karat meter to test purity and professional retail stores, Tanishq transformed the industry. It implemented strategies like standardized pricing, frequent design changes, and linking to gold price indexes. These changes helped Tanishq become the largest overseas jewellery chain in the US by 2001 and transform the Indian jewellery market. Going forward, Tanishq aims to focus on customers, ethics, IT investments, and global branding to further boost sales.
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Tanishq, a jewellery brand launched by Titan Industries in 1995, initially struggled in the Indian market. Its Western designs did not appeal to customers accustomed to traditional styles. It posted huge losses from 1995-1998. However, Tanishq then corrected its mistakes by shifting to more Indian designs, expanding gold purity options, and opening its own retail stores. These changes helped Tanishq become profitable again by 1999 and it grew rapidly, becoming a leader in the Indian jewellery market through its focus on customers.
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Tanishq is India's largest jewelry retail chain with over 100 stores across the country. It was launched in 1995 targeting western consumers but later shifted to traditional Indian designs and lower price points to appeal to mass market. Key strategies included launching 22 karat gold, traditional design focused campaigns, installing karat meters to ensure purity, and the seven stone concept to overcome perceptions of being western. Tanishq segments customers based on income, lifestyle, geography and tailors designs and stores accordingly. It positions itself as a premium branded jewelry retailer offering innovative designs at reasonable price points.
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Tanishq is a jewelry brand launched in 1995 by Titan Industries as India's jewelry industry was highly fragmented and unorganized. Tanishq initially struggled with Western designs not resonating with Indian customers. It later shifted to traditional Indian designs based on regional festivals. Tanishq also introduced purity testing machines and standardized pricing nationwide. These changes helped boost sales. Tanishq plans to expand its retail footprint and utilize technology to better connect stores and customers.
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1) Nakshatra is a manufacturer of diamond jewelry that positions itself as bringing luck and divine glow to the wearer.
2) The target market is upper middle and upper class urban women ages 20-45 in India.
3) Nakshatra uses multiple segmentation and targeting strategies, with different product lines and prices aimed at different age groups for occasions like weddings and festivals.
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Tanishq is India's largest jewellery brand owned by Titan Industries. Started in 1995, Tanishq has over 121 stores across India offering gold, diamond and platinum jewellery for various occasions and price ranges. Tanishq positions itself as a luxury brand offering superior craftsmanship and quality over regional jewellers through extensive marketing campaigns and loyalty programs.
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Tanishq is India's largest jewelry brand owned by Titan Industries. It offers traditional and modern gold, diamond, and platinum designs. With over 160 stores across 80+ cities, Tanishq aims to be India's truly national jeweler. Initially targeting western consumers, Tanishq later repositioned itself to appeal more to traditional Indian customers. It launched new collections like 22 karat gold jewelry and the Golden Harvest savings scheme. While successful now, Tanishq's entry into the market was not without challenges as it struggled to overcome perceptions and compete with local jewelers.
Tanishq
Group 1 consists of Pragathi, Subha, Jaideep, Preeti, and Gayatri, Afsal. The document provides an overview of Titan Company including its establishment in 1984, expansion into watches and jewelry in 1994, and the launch of its jewelry brand Tanishq. It discusses Titan's marketing mix of product, price, place, and promotion. It also covers Titan's customer services, segmentation and positioning strategies, and its turnaround story after an unsuccessful initial launch. Finally, it performs a SWOT analysis of Titan's strengths, weaknesses, opportunities, and threats.
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introduction,Vision and mission statement CEO of Tanishq Logo and their punch line Segmentation Positioning SWOT Analysis Ansoff’s Model 7ps PLC Questionnare
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Tanishq
Tanishq is India's largest jewellery brand, launched in 1995 by Titan. It initially struggled, making losses from 1995-1998. By introducing innovations like a karat meter to test purity and professional retail stores, Tanishq transformed the industry. It implemented strategies like standardized pricing, frequent design changes, and linking to gold price indexes. These changes helped Tanishq become the largest overseas jewellery chain in the US by 2001 and transform the Indian jewellery market. Going forward, Tanishq aims to focus on customers, ethics, IT investments, and global branding to further boost sales.
Tanishq Marketing Strategies
Tanishq is India's largest and most trusted jewellery brand. It pioneered the concept of branded jewellery in India. Tanishq has over 150 stores across 85 Indian cities and offers traditional as well as contemporary jewellery designs in gold, diamonds, and platinum. It focuses on quality, purity in gold, and customer experience. Tanishq aims to appeal to discerning jewellery consumers across segments in India through its variety of collections.
Case study gitanjali gems
Gitanjali Gems is an Indian company that started buying, cutting, and polishing rough diamonds and exporting jewelry. In the 1990s it began making jewelry for major retailers in the US like Tiffany. By 2006 it had acquired two large US jewelry chains. The company differentiates itself through its long involvement in the US market and high customer orientation. Its managing director sees the US as a mature market and focuses on sourcing, inventory management, and understanding customer trends when strategizing for the US. The company uses various marketing strategies like catalogs, advertising, and financing to target customers in the US market.
Tanishq the turnaround story
Tanishq, a jewellery brand launched by Titan Industries in 1995, initially struggled in the Indian market. Its Western designs did not appeal to customers accustomed to traditional styles. It posted huge losses from 1995-1998. However, Tanishq then corrected its mistakes by shifting to more Indian designs, expanding gold purity options, and opening its own retail stores. These changes helped Tanishq become profitable again by 1999 and it grew rapidly, becoming a leader in the Indian jewellery market through its focus on customers.
Copy of tanishq presentation
Tanishq is India's largest jewelry retail chain with over 100 stores across the country. It was launched in 1995 targeting western consumers but later shifted to traditional Indian designs and lower price points to appeal to mass market. Key strategies included launching 22 karat gold, traditional design focused campaigns, installing karat meters to ensure purity, and the seven stone concept to overcome perceptions of being western. Tanishq segments customers based on income, lifestyle, geography and tailors designs and stores accordingly. It positions itself as a premium branded jewelry retailer offering innovative designs at reasonable price points.
The ultimate project on Jewellery all the data ever you wanted
The document provides guidance on how to conduct a competitor analysis for a jewellery company looking to export to new markets. It recommends researching competitors' strengths, weaknesses, strategies, objectives and likely responses. An example analysis is given of an Angolan company researching competitors in the Spanish market. Key steps included determining the research objective, classifying competitors, finding information from sources like trade shows, import statistics and company websites, and identifying the main Spanish players to approach for further information.
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Tanishq is a jewelry brand launched in 1995 by Titan Industries as India's jewelry industry was highly fragmented and unorganized. Tanishq initially struggled with Western designs not resonating with Indian customers. It later shifted to traditional Indian designs based on regional festivals. Tanishq also introduced purity testing machines and standardized pricing nationwide. These changes helped boost sales. Tanishq plans to expand its retail footprint and utilize technology to better connect stores and customers.
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The document summarizes the major players in the branded jewellery market in India in the 1990s and 2000s, including Tanishq, Gili, Carbon, and Oyzterbay. It outlines the key strategies each brand used to attract customers, such as emphasizing design, educating about industry practices, and focusing on quality control and new collections. The proliferation of branded players was driven by Indians viewing jewellery less as an investment and more for aesthetic appeal, and wanting a wider selection, international shopping experience, and willingness to experiment with new designs.
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Nakshatra jewelry segmentation,targeting,positioning and key messaging
1) Nakshatra is a manufacturer of diamond jewelry that positions itself as bringing luck and divine glow to the wearer.
2) The target market is upper middle and upper class urban women ages 20-45 in India.
3) Nakshatra uses multiple segmentation and targeting strategies, with different product lines and prices aimed at different age groups for occasions like weddings and festivals.
Tanishq
Tanishq is India's largest jewellery brand owned by Titan Industries. Started in 1995, Tanishq has over 121 stores across India offering gold, diamond and platinum jewellery for various occasions and price ranges. Tanishq positions itself as a luxury brand offering superior craftsmanship and quality over regional jewellers through extensive marketing campaigns and loyalty programs.
Case Study on Tanshiq
Tanishq is India's largest jewelry brand owned by Titan Industries. It offers traditional and modern gold, diamond, and platinum designs. With over 160 stores across 80+ cities, Tanishq aims to be India's truly national jeweler. Initially targeting western consumers, Tanishq later repositioned itself to appeal more to traditional Indian customers. It launched new collections like 22 karat gold jewelry and the Golden Harvest savings scheme. While successful now, Tanishq's entry into the market was not without challenges as it struggled to overcome perceptions and compete with local jewelers.
Tanishq
Group 1 consists of Pragathi, Subha, Jaideep, Preeti, and Gayatri, Afsal. The document provides an overview of Titan Company including its establishment in 1984, expansion into watches and jewelry in 1994, and the launch of its jewelry brand Tanishq. It discusses Titan's marketing mix of product, price, place, and promotion. It also covers Titan's customer services, segmentation and positioning strategies, and its turnaround story after an unsuccessful initial launch. Finally, it performs a SWOT analysis of Titan's strengths, weaknesses, opportunities, and threats.
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introduction,Vision and mission statement CEO of Tanishq Logo and their punch line Segmentation Positioning SWOT Analysis Ansoff’s Model 7ps PLC Questionnare
Tanishq- A marketing research study
Tanishq is India's largest jewelry brand owned by Titan Industries. When it launched in 1995, Tanishq struggled due to using Western designs and marketing towards exports. It lost money until 1998 when it changed its strategy. Tanishq shifted to focus on the domestic market, introduced 22kt gold jewelry with Indian designs, opened exclusive stores, and added value with purity testing. These changes helped Tanishq become the leading jewelry brand in India.
summer training report on shree ramkrishna company
This document is a summer training report submitted in partial fulfillment of a Bachelor of Business Administration degree. It contains an introduction to the jewelry and diamond industry as well as Shree Ramkrishna, a leading diamond manufacturing company in India. The report will analyze employee satisfaction at Shree Ramkrishna through a literature review, research methodology, findings, and conclusions. Key topics that will be covered include measuring employee satisfaction, factors that contribute to satisfaction, and how to make employee satisfaction surveys successful.
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Gitanjali Gems presented information on their company including an overview of their history, brands, operations, financials, and future plans. They operate across the diamond and jewelry supply chain from rough diamond sourcing to retail of branded jewelry. Some of their key brands include Gili, Nakshatra, and recently acquired Italian brands. They have a global presence across key markets like the US, Middle East, and China and aim to continue expanding their operations internationally while growing in India.
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This presentation on Tanishq talks about Tanishq growth story, brand identity prism, STP, Competitor analysis and future growth opportunities.
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The document discusses the Indian gold jewelry market and Tanishq's position in it. It provides an overview of the Indian jewelry industry and gold consumption. It then performs SWOT analyses of Tanishq and its competitor Goldplus. It identifies problems like heavy competition and failure to fully tap the wedding market. Successful strategies used by Tanishq are also highlighted, like product differentiation and eliminating traditional middlemen. The document concludes with recommendations for Tanishq and Goldplus to better complement each other and capitalize on their strengths.
Tanishq ‘s New Destination Stores Strategy.ppt final 1
Tanishq is India's largest jewelry retailer with over 40% market share in the branded jewelry segment. It has 117 stores across 70 cities, primarily located in high street areas. Last year, Tanishq had over 1.5 million customers. The company aims to expand its retail footprint and launch specialized regional collections to cater to brides from different communities. Tanishq plans to open 17 more boutiques in 2010, focusing on large format stores over 4,000 square feet to maximize its brand presence.
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The ultimate project on Jewellery all the data ever you wanted
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Nakshatra jewelry segmentation,targeting,positioning and key messaging
Nakshatra jewelry segmentation,targeting,positioning and key messaging
summer training report on shree ramkrishna company
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Tanishq ‘s New Destination Stores Strategy.ppt final 1
Tanishq ‘s New Destination Stores Strategy.ppt final 1
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As we celebrate Insights Success India’s ‘The 5 Most Successful Leaders in the Gems and Jewellery Industry,’ it becomes evident that their stories are more than personal triumphs; they represent the resilience, innovation, and artistry that define the industry itself.
What is a brand - Martin Roll Company
A strong brand drives shareholder value, is integrated throughout the entire organization, and can be treated as a valuable asset. Customers are willing to pay more for strong brands and feel loyal to them. A brand represents the logo, name, and trademarks that a company fiercely protects.
How To Create A Jewelry Brand?
Now I am disclosing a little recipe for creating a jewelry brand. No it isn't rocket science. But I don't see these simple principles applied in real life jewelry business (barring a few exceptions). One might discount this presentation for its simplicity but at his/her own risk. Jewelry brands struggle to create 'brands'!
Debears
The document discusses strategies for marketing diamonds in China and other Asian markets. It notes that China and Southeast Asia are growth opportunities due to their expanding economies and populations. However, branding needs improvement in China, where diamonds are seen more as a status symbol than a symbol of love. The document recommends creating a new image of diamonds in China as representing a bright future and expanding into the men's market with products like luxury watches and cufflinks. It also suggests a long term strategy of expanding to other Chinese cities.
Ppt For Genral View New
The document discusses the launch of Lamha, an online diamond and jewelry retailer. It provides background on the company JB Brothers that owns Lamha, describing their experience in diamond manufacturing and global presence. Lamha aims to make diamond purchasing easy and convenient for customers by offering a wide selection of products online with detailed information, competitive pricing, and hassle-free purchasing and returns. The summary highlights Lamha's goals of providing customers options to customize jewelry and an easy way for men to gift diamonds to the women in their lives.
V.G.SIDDHARTHA - THE COFFEE KING
The presentation includes his education,how he started his business and its expansion over the years.It also includes his business strategies and his swat analysis as well as the flaws and recommendations in his entrepreneurial skills.
Sahil Jain Resume
Sahil Jain has over 10 years of experience in retail sales of gold, diamonds, and precious metals. He has a proven track record of managing inventory, developing vendor relationships, training sales teams, and consistently achieving revenue and profitability targets. His expertise includes identifying diamond qualities under magnification and differentiating between natural and synthetic stones. Currently unemployed, he is seeking a new position where he can apply his skills in sales management, customer service, and building business.
HR Induction ppt
Dolphin Group was established in 1990 as an international trading house and has since diversified into other businesses. It operates various divisions such as Dolphin International, Dolphin Mart, D Mart Exclusif, Woodmart, and élitaire. The group has offices and showrooms in several cities across India and overseas. élitaire offers luxury interior design and consultancy services. D Mart Exclusif curates luxury objects from around the world. Woodmart specializes in high-quality wooden furniture. Dolphin International handles exports of various goods. Dolphin's Skill Masters provides skill training programs. The group has received several awards and recognitions and is led by Chairman K.V. Rao with other key executives overseeing different
Diamond retailers
The document discusses the Indian diamond retail market. It notes that India dominates the global diamond cutting and polishing industry. The Indian market is worth approximately $13.5 billion and is still dominated by unorganized family-run jewelry shops, though branded retailers now make up 15% of the market. It profiles several major Indian diamond jewelry retailers - Tanishq, Gitanjali, Adora Diamonds, and Nirwana Diamonds. Tanishq is the largest and fastest growing with 130 outlets, while Gitanjali has a pan-India presence through distributors and stores. Adora Diamonds has expanded to 117 outlets across India. The document also outlines some strategies used by these major retailers like financing
Nirav Sales Plan June 2007
The document outlines Nirav Vasavada's 2007 sales plan for expanding Worldmart's presence in the Indian market. It summarizes the current state of the Indian diamond industry, opportunities for growth, and Vasavada's quarterly strategy to target different customer groups starting with sight holders and wholesalers, and participate in industry exhibitions. The plan also includes hiring local staff and setting up an office in Mumbai to better serve and generate leads among Indian clients.
10 Leadership Principles - How to build a strong iconic brand - Martin Roll C...
The document outlines 10 leadership principles for building a strong iconic brand, as presented by branding expert Martin Roll. It lists principles such as elevating marketing, thinking like a challenger, differentiating through emotional brand drivers, involving stakeholders, and balancing brand promise with delivery. Martin Roll advises on bold future strategies and creating sustainable competitive advantage through branding. He is an experienced international strategist and advisor to Fortune 500 companies, a bestselling author, and lecturer at top business schools.
MarkProf Marketing Leadership Bootcamp 2012
MarkProf is a foundation established in 2004 that provides a free 7-week intensive bootcamp for 25 graduating students to learn marketing and sales management from industry experts. The bootcamp aims to provide training for students not from exclusive schools to equalize their resumes. It has produced 8 batches of alumni in sales and marketing roles at companies like J&J, Nestle, and P&G. The bootcamp selection process seeks to teach leadership, critical thinking, social skills, and an holistic approach to marketing and sales. Alumni praise the bootcamp for jumpstarting their careers and unlocking their potential in the fields.
Apparel presentation
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 10 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its 700 & more stores, employing over 6500 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
M E H U L C H O K S I
- Mehul Choksi is the Chairman and CEO of Gitanjali Gems, which was established in 1966 as an integrated diamond and jewellery manufacturer and retailer in India.
- Gitanjali Gems has become one of the largest diamond exporting companies in India through its divisions, subsidiaries, joint ventures, and associates.
- The company has pursued international expansion since 1987 through partnerships and acquisitions, establishing brands in various global markets like the USA, Japan, Europe, and the Middle East.
3-CHALLENGERS TEAM.pptx
Mr. Kiran Kumar started his career in the jewelry business by selling his mother's gold bangle. He later joined Lalitha Jewellery and expanded their business across South India. In 1999, he took over as Managing Director of Lalitha Jewellery when they were facing significant losses. Under his leadership, he transformed the company and built it into a large jewelry chain with over 50 stores across India. Through innovative strategies like transparent pricing and low markup rates, he increased sales and profits while gaining customer loyalty. Publicity campaigns helped raise brand awareness and further boosted the company's growth.
A STUDY ON ENTREPRENURSHIP WITH REFERENCE TO OFFLAND GOLD & DIAMONDS, ATHOLI
The document summarizes a study on the entrepreneurship of Offland Gold & Diamonds jewelry store in Atholi, India. It describes the company's founding, organizational structure, sources of financing, products offered, marketing strategies, and current situation. Offland Gold & Diamonds was started in 2014 by four partners with 2 crore rupees and has six employees. It sells gold, silver, and diamond jewelry and uses various advertising and promotional strategies to increase sales and brand awareness locally.
haldiram
This document provides an overview of Haldiram's, a major Indian snacks and sweets manufacturer. It discusses Haldiram's history, founding in 1937 in Nagpur, and product exports worldwide. Strengths include brand awareness, variety, quality, and taste. Weaknesses include less advertising compared to competitors and limited outlets in North India. Opportunities exist to expand reach in India and abroad, increase outlets, and innovate new products. Threats include customer preference for western snacks and increased competition.
Final fhrt
This document provides an overview of a project report on consumers' preferences between branded and non-branded jewelry. It includes sections on the objective of the study, what an internship is, a description of the problem, significance of the study, an introduction to jewelry in India, research methodology, and consumer buying behavior related to jewelry. The objective is to compare consumer preferences and perceptions toward branded versus non-branded jewelry.
Brandzstorm Int Ppt
Brand z storm India Marketing Pvt Ltd is a new venture that specializes in branded lifestyle products for retail and distribution in India. It was founded in 2002 with a philosophy of offering quality products at affordable prices and exceptional customer service. The company has sourced products from brands like Giordano, Samsung, and Polaroid. It has now expanded beyond electronics to also include designer wear. The company has a network of dealers across major cities in India and partnerships with banks, department stores, and media companies to sell its products.
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nakshatra
- 2. Type Public Industry Jewellery, Diamonds Founded 2000 Headquarters Mumbai, India Key people Mr. Mehul Choksi, Chairman, Mr Adri Voorn, Director Products Lamhe, Glitterati, Vivaaha, DER, Solitaire and Saumya Parent Gitanjali Group Website Nakshatra Diamonds
- 3. Parent Company Gitanjali Category Diamonds and jeweler Sector Lifestyle and retail Tagline/ Slogan Divine luck; Glow Divine USP Beautiful, elegant and timeless
- 4. STP Segment Patronized by all woman who adore the diamond who buys diamond for prestige, for a status symbol and to gain satisfaction Target Group Upper middle and upper class from the urban areas Positioning Depicts the culture and tradition of India
- 6. SWOT Analysis Strength 1. Most famous and desirable brand for the consumers in India 2. Celebrity brand ambassadors help the brand in associating with the audience 3. Most trusted and praised due to its innovative designs 4. It’s one of the exporting diamond product company 5. It is one of India’s fastest growing and top of the mind jewellery brand Weakness 1. Despite high brand presence, local and domestic competition makes it difficult to control the market share 2. Global penetration is limited, which can be a huge market Opportunity 1. Needs to strengthen its foot in the areas like US, Japan, china and Middle east 2.Needs to increase its retail presence in India 3.Still competition from local vendors but it can be a market leader by moving into and promoting its brand in tier III cities. Threats 1.Fragmentation of rough diamond supply 2.Valatility in the prices of Gold and diamonds 3.Emergnce of new mining areas 4.More demand into studded jeweler and solitaires