The document is a personal account by Martina Culjak detailing her journey and experiences at Instaply since May 2013. She highlights her excitement about working with a dedicated team and the launch of a business texting solution that facilitates faster communication. The narrative covers her challenges, achievements, and the growth of the company, including international launches and user engagement.

1. I hustle and #getthingsdone at Instaply
with Instaply since May 2013
#MyStartupStory

2. It all started ... like this:

3. Numerous projects I led now behind me, I needed to find a “real job”.
My criteria:
Awesome Team
Product I want to tell
everyone about

4. Hey, did you know that
Instaply is hiring?
...and then I met this amazing guy...
Fabien Degaugue,
Instaply Founder and CEO

5. ......who made me realize how much we’ve
progressed in building tools for faster, more
efficient personal communications

6. ...and just how archaic our
solutions for business
communications are today...
I most often don’t feel like talking
on the phone, too.
On average 2.5
days to get a
response to an
email!?

7. Business Texting!
Say What?
He had a perfect solution:

8. Remember this?
Product I want to tell everyone about
Check
Then asked me to fill out the thinking style test to see how I fit into the team.
Can this get any more perfect? This
guy actually cares about that!?

9. Awesome Team
Check
That guaranteed:

10. Wait, was I just hired as the only non-
technical person on the team!?

11. Now let’s get
to work!
Get out of the building!

12. Let’s build the first community of business
texting professionals

13. Let’s get feedback

14. Iterate Get some coffee Test again

15. We are ready!!
Let’s Launch!
Party? I’m in!
This epic event
was...well, epic! Blue,
blue, happy blue.
Blue drinks (lots of
them) and about 300
people in (mostly)
blue attires.
Can you tell I love
making sure those
little details are in
place?

16. And so we launched, and had 250 businesses and
their employees register in the USA in under a
month, and over 2000 messages exchanged.

17. How about our countries!??

18. On 08.28.13. @ 00:00, France and Belgium were
launched
...and my inbox looked like this when I woke up
Hey, how about Croatia?? We have to talk about
that!

19. Get out of the
building
Get Feedback Iterate
During this past month, we continued the
process...

20. And still didn’t hire a designer, but made
ourselves a little bit prettier.

21. Twitter? Watch out, this little bird holds
no secrets.
LinkedIn? Don’t talk to me, I’m here to
look good!
We understood even better why we are unique
And as I am writing this...

22. We are putting final touches to our updated apps
(And Michael totally caught me...)

23. The better you hustle, the faster you
learn.
I hope this little story inspired you in one way or
another. Find me on Instaply if you’d like to get in
touch!
Cheers to making progress!
Martina Culjak