The document discusses two options for MySpace's social platform: using Google's Open Social platform or creating their own platform. While Google's platform offered prestige and an already built infrastructure, it also meant sharing user data with third parties and lacking customization. Creating their own platform would be higher risk but allow MySpace to meet their specific needs, differentiate themselves, and have more control over future growth. The document concludes that MySpace should create their own platform given the potential for greater reward compared to the risks.

1. Myspace Entering Google's Social Platform Vinnie Caravello Mike Muller Bobby Barranger Brain White

2. Two Options Google’s Open Social Platform Google had already approached MySpace to discuss their joint participation in that platform Create Own Platform More Risk More Reward

3. Google's Open Source Platform Advantages Google’s Image Prestige 7.29 Billion Dollar Q3 Revenue Immediate Functionality Google’s Platform Works Money Platform is Already Built

4. Google’s Open Source Platform Disadvanages User Data Available to 3rd Parties Privacy Competitors Meet Our Needs Specific Features Conforming Platform Differentiation

5. Creating Our Own PlatformAdvantages Cost vs. Reward More Users Meets Our Needs Future Growth Stand Out and Above Non-Conforming

6. Creating Our Own PlatformDisadvantges Cost vs. Reward Bankruptcy Time Runaway Project Responsibility

7. The Verdict Create Our Own Platform Reward>Risk Facebook Greatest Competition Future Growth More Users More Profit