Social Media Marketers need to start talking about Social Media Platforms in terms of the behavioural changes rather than the nuts and bolts of the technology
A "Social Media 101" presentation delivered to the Calgary chapter of the International Special Events Society (ISES) October 2009.
For those who check out my other slide shows, this repeats a lot from those slides since it is a "101" presentation.
This document outlines Facebook advertising options for publishers. It discusses engagement options including posting to a Facebook public wall or page. Publishers can pay for clicks, and potentially future actions like leads or sales. Posts can generate likes and comments from users.
The document discusses two options for MySpace's social platform: using Google's Open Social platform or creating their own platform. While Google's platform offered prestige and an already built infrastructure, it also meant sharing user data with third parties and lacking customization. Creating their own platform would be higher risk but allow MySpace to meet their specific needs, differentiate themselves, and have more control over future growth. The document concludes that MySpace should create their own platform given the potential for greater reward compared to the risks.
This document discusses social media marketing and how to utilize online communities to reach large audiences. It breaks down the types of social media like blogs, social networking sites, video sharing sites and photo sharing sites. Examples are given of how brands have used social media marketing successfully as well as warnings that it is not for every company. Resources for social media marketing are also provided.
The Shoutlet Enterprise Social Marketing Platform provides tools for social media management including designing custom Facebook apps and web pages, community management, social media scheduling, running social contests and promotions, social listening, social advertising, profiling social media users, scaling social media marketing for global organizations, and analytics reporting across multiple social networks and platforms all in one centralized dashboard.
Social Media: Chapter 1 (horizontal revolution)Jawad Chaudhry
The document introduces key concepts in social media marketing. It defines social media as online communication and collaboration enabled by technology. It describes the major zones of social media like social communities, publishing, and entertainment. It explains how Web 2.0 added user participation, crowdsourcing and other features compared to Web 1.0. The document also outlines common marketing objectives for social media like increasing awareness and brand loyalty.
The document discusses segmentation of social media consumers and behaviors on social media. It covers the bases used to group consumers, including geographic, demographic, psychographic, benefit, and behavioral segmentation. It also discusses how individuals build social identities online and the relevance of social identities to marketers. Finally, it summarizes some key segments of social media consumers identified in research, including social technographics segments and Pew Internet technology types.
A "Social Media 101" presentation delivered to the Calgary chapter of the International Special Events Society (ISES) October 2009.
For those who check out my other slide shows, this repeats a lot from those slides since it is a "101" presentation.
This document outlines Facebook advertising options for publishers. It discusses engagement options including posting to a Facebook public wall or page. Publishers can pay for clicks, and potentially future actions like leads or sales. Posts can generate likes and comments from users.
The document discusses two options for MySpace's social platform: using Google's Open Social platform or creating their own platform. While Google's platform offered prestige and an already built infrastructure, it also meant sharing user data with third parties and lacking customization. Creating their own platform would be higher risk but allow MySpace to meet their specific needs, differentiate themselves, and have more control over future growth. The document concludes that MySpace should create their own platform given the potential for greater reward compared to the risks.
This document discusses social media marketing and how to utilize online communities to reach large audiences. It breaks down the types of social media like blogs, social networking sites, video sharing sites and photo sharing sites. Examples are given of how brands have used social media marketing successfully as well as warnings that it is not for every company. Resources for social media marketing are also provided.
The Shoutlet Enterprise Social Marketing Platform provides tools for social media management including designing custom Facebook apps and web pages, community management, social media scheduling, running social contests and promotions, social listening, social advertising, profiling social media users, scaling social media marketing for global organizations, and analytics reporting across multiple social networks and platforms all in one centralized dashboard.
Social Media: Chapter 1 (horizontal revolution)Jawad Chaudhry
The document introduces key concepts in social media marketing. It defines social media as online communication and collaboration enabled by technology. It describes the major zones of social media like social communities, publishing, and entertainment. It explains how Web 2.0 added user participation, crowdsourcing and other features compared to Web 1.0. The document also outlines common marketing objectives for social media like increasing awareness and brand loyalty.
The document discusses segmentation of social media consumers and behaviors on social media. It covers the bases used to group consumers, including geographic, demographic, psychographic, benefit, and behavioral segmentation. It also discusses how individuals build social identities online and the relevance of social identities to marketers. Finally, it summarizes some key segments of social media consumers identified in research, including social technographics segments and Pew Internet technology types.
8 tips are provided to help companies manage their social media without an agency. The tips include searching for the company online, using free tools to monitor conversations, empathizing with customers, adding value to discussions, including your name and company, thinking long term, walking the walk by participating authentically, and researching pioneers in social media advertising. The document gives brief advice to help businesses engage on social media without paid assistance.
What is Social Media? Marketing 2.0 Conference, Sydney 17.09.08adspacepioneers
Social media marketing involves unlocking value in online conversations. It requires giving value to customers through social media rather than spamming them. Companies should determine if they are ready by considering talking points and convincing leadership before starting a social media marketing strategy. A social media strategist offers advice on their blog about getting started in social media advertising.
Hyper-influencers have emerged due to changes in technology that have made information more permanent and allowed influencers to reach more people through blogs, YouTube, podcasts and other online channels without limitations. While expertise and valuable content were still the keys to being influential, these new communication channels have enabled some influencers to communicate with masses and become "hyper-influential" by producing content for wider audiences online rather than through traditional limited methods.
This document discusses the benefits of social media for businesses and common misconceptions about it. It outlines 3 main benefits - brand positioning/relationships, marketing intelligence, and customer feedback. It also discusses the two biggest misconceptions - that going viral provides big returns for little investment, and that advertising agencies can't be trusted. It concludes by recommending 3 steps to get started with social media - set up Google Alerts, monitor the Australian Blog Index, and use an RSS reader to gather information, and asks the audience to ask for help.
Myspace is an online social network that allows users to create a personal webpage or profile with sections about themselves, their heroes, who they want to meet, and favorite shows. Users can link to friends' profiles, create lists of top friends, and comment on each other's pages. The site also includes bulletin boards where friends can post general updates that are visible to all connected users.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
8 tips are provided to help companies manage their social media without an agency. The tips include searching for the company online, using free tools to monitor conversations, empathizing with customers, adding value to discussions, including your name and company, thinking long term, walking the walk by participating authentically, and researching pioneers in social media advertising. The document gives brief advice to help businesses engage on social media without paid assistance.
What is Social Media? Marketing 2.0 Conference, Sydney 17.09.08adspacepioneers
Social media marketing involves unlocking value in online conversations. It requires giving value to customers through social media rather than spamming them. Companies should determine if they are ready by considering talking points and convincing leadership before starting a social media marketing strategy. A social media strategist offers advice on their blog about getting started in social media advertising.
Hyper-influencers have emerged due to changes in technology that have made information more permanent and allowed influencers to reach more people through blogs, YouTube, podcasts and other online channels without limitations. While expertise and valuable content were still the keys to being influential, these new communication channels have enabled some influencers to communicate with masses and become "hyper-influential" by producing content for wider audiences online rather than through traditional limited methods.
This document discusses the benefits of social media for businesses and common misconceptions about it. It outlines 3 main benefits - brand positioning/relationships, marketing intelligence, and customer feedback. It also discusses the two biggest misconceptions - that going viral provides big returns for little investment, and that advertising agencies can't be trusted. It concludes by recommending 3 steps to get started with social media - set up Google Alerts, monitor the Australian Blog Index, and use an RSS reader to gather information, and asks the audience to ask for help.
Myspace is an online social network that allows users to create a personal webpage or profile with sections about themselves, their heroes, who they want to meet, and favorite shows. Users can link to friends' profiles, create lists of top friends, and comment on each other's pages. The site also includes bulletin boards where friends can post general updates that are visible to all connected users.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.