Myrto Hambaki is the Head of Financial Affairs & Life Branch at the Hellenic Association of Insurance Companies. The document discusses the challenges facing the Greek economy and insurance sector, including continuous deficits, rising public debt, tax evasion, and entering the EMU without adequate preparation. This has led to issues like unemployment rising to 30%, decreasing competitiveness, unpredictable consumer behavior and spending, and a drastic decrease in purchasing power. For insurance companies, there have been increases in cancellations, claims, fraud, and need for capital injections. The document argues that opportunities exist in covering social security gaps, enhancing consumer trust, and redefining products, but companies must realize, accept, and adapt to the challenges through re