This document provides information about hosting a luxury yacht experience during the Monaco Grand Prix from May 27th to 29th, 2011. The yacht would be moored in the best location in the harbor, right next to the race track, and can accommodate over 80 guests. It offers gourmet food, open bar, and evening receptions with celebrities and dignitaries. Partnership opportunities range from €100,000 to €650,000 and include branding, guest passes, and exposure. Private hospitality starts at €8,500 per person. Transportation services like helicopters and limos are also available.

1. Formula 1 Hospitality for the Discerning Individual
Monaco Grand Prix
May 27th - May 29th 2011

2. My Yacht Monaco ™
“Hosting & impressing our principals is challenging. My Yacht delivers every year.” Murray Sutherland, Learjet
“My Yacht exceeded all our expectations.” Annie Novak, DeBeers
“It‟s the most incredible weekend I‟ve ever experienced.” Steven Soderbergh, Oscar-winning Director
“For wealthy individuals who want to have „game‟ in Monaco.” Tyler Matheson, CNBC TV
“One of the most exclusive and effective client events we‟ve participated in.” Alberto Torres, CEO, VERTU
*A luxury yacht moored in the Monaco Harbor, right next to the race track
*Catering to discerning individuals and High Net Worth guests
* Formula 1 Drivers & World Champions, Cannes Film Festival Celebrities
*Monaco Royalty and Dignitaries

3. A Unique 3-Day Experience
Friday 27th – Sunday 29th May, 2011
 Enjoy the Grand Prix action LIVE and in total luxury from the
best vantage point in the harbor
 Day-time yacht services available from midday - 8pm
 5-Star daily hospitality - all day complimentary gourmet food
and open bar with premium champagnes, wines & spirits
 Evening yacht receptions & royal party including celebrity DJs,
caviar, canapés, champagne, open bar
 Exclusive Spyker guest „hot laps‟ around the GP circuit *

4. My Yacht Monaco ™
40m (120ft) My Yacht™ Monaco serves as home to 80+ guests for the weekend.
My Yacht™ Monaco has a full-time compliment of 20+ professional staff on hand to provide all
guest service requirements, including airport transfers and on-site logistics.
Moored in the No. 1 trackside location: on Quai Kennedy, by Tabac, with views of the tunnel exit,
straightaway and giant screen.
The yacht features contemporary, Italian-inspired interior design following a recent $10m refit. Warm
and convivial, the ship combines teak on the main deck with light, natural cherry wood on the upper
decks. 2 spacious aft decks and a 3rd top deck provide the perfect GP viewing platform or sit in
either of the luxurious salons and watch the action on the flat screen TVs

5. About the Monaco Grand Prix
The most historic and prestigious race in the world, held since 1929.
“Every driver wants to win at Monaco.” Michael Schumacher
150,000 fans from around the world.
$100m+ economic impact for the region.
Watched by a global TV audience in excess of 1 billion people.
1st Class International Hotels and European-style resorts are ranked among
the best in the world.
Easy access: Monaco lies just 30 minutes from Nice Cote d‟Azur
International Airport.
Monaco is a destination unlike any other, offering fairytale glamour and a
rich, cultural heritage that few other countries can match.
One of the safest places on earth: Monaco enjoys a high level of security.
Guests can be assured of a safe and pleasant stay.
English is widely spoken among all the warm people of Monaco.

6. My Yacht Monaco 2010 Invitation & Ad
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7. My Yacht Monaco 2009 Invitation & Ad
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8. My Yacht Monaco Party 2010
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9. My Yacht Monaco Party 2009 ™
Actress Michelle Yeoh & Jean Todt
„08 F1 World Champion Lewis Hamilton
My Yacht Party Guests
Learjet CEO, Prince Albert, Nicholas Frankl

10. My Yacht Monaco Party 2008
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11. My Yacht F1 Partners Include:
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12. My Yacht Monaco Partners 2010
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13. My Yacht Monaco Partners 2009
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14. My Yacht Monaco Attendees 2006-2010
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 SAS Prince Albert of Monaco & Royal party
 Lewis Hamilton - 2008 F1 World Champion
 Jenson Button - Current F1 World Champion
 Nigel Mansell - Former F1 World Champion
 Jean Todt - Former Ferrari CEO
 Martin Brundle - Former F1 Driver, current F1 Commentator
 Sir Stelios Haji-Ioannou - Founder of Easyjet / Easygroup
 Steven Soderbergh - Oscar-winning Director: “Ocean‟s 11-13”, “Traffic”
 Jennifer Fox - Oscar-nominated Producer: “Michael Clayton”
 Boris Becker - 6-time Singles Champion & Olympic Gold Medalist
 Jamiroquai - English band with over 21 million albums sold
 Actress Michelle Yeoh - “Crouching Tiger, Hidden Dragon”
 Actress Tara Reid - “American Pie 1 & 2”
 Olympic Gold Medalists and former Olympians

15. My Yacht F1 ™
ANNUAL PARTNERSHIP
EURO €500,000
Category exclusive official brand partner of My Yacht F1 2011
Co-sponsor of Monaco and Abu Dhabi Grand Prix weekend
16 guests for 3 days + evening event (€128,000 value)
20+ additional guests for your private party (€20,000 value)
250+ High Net Worth guests, F1 Drivers, world-class DJs, international
fashion models, VIPs & invited lifestyle media at each party
Friday, Saturday or Sunday evening events (8pm - 4am)
Prime on-board branding, displays, signage and Step „n‟ Repeat banner
if required
Please contact us to design a specific partnership around your requirements

16. My Yacht Monaco ™
EXCLUSIVE YACHT
EURO €650,000
EXCLUSIVE Yacht for the ENTIRE WEEKEND (inc up to 5 cabins)
Invited A-List celebrities flown in from Europe & Hollywood
100+ guests for 3 days of daytime Grand Prix viewing and hospitality
250+ High Net Worth guests, F1 Drivers, world-class DJs, international
fashion models, VIPs & invited lifestyle media at each party
Friday, Saturday or Sunday evening events (8pm - 4am)
Exclusive on-board branding, displays, signage and Step „n‟ Repeat
banner if required
Global brand exposure through partner marketing distribution channels,
magazine advertising and media coverage

17. My Yacht Monaco ™
OFFICIAL PARTNER & EVENT HOST
EURO €175,000
EXCLUSIVELY BRANDED Yacht Party benefiting Monaco charities with
Royal guests, invited celebrities, DJs, models, 250+ High Net Worth
guests, invited national and international media (€100,000 Value)
Friday, Saturday or Sunday evening event (8pm - 2am)
14 guests for 3 days + evening event (€119,000 value)
20 additional guests for your private party (€20,000 value)
Exclusive on-board branding, displays and signage, plus Exclusive Step
„n‟ Repeat banner if required.
Global brand exposure through partner marketing distribution channels,
magazine advertising and media coverage
Contact us to discuss your specific requirements and budget

18. My Yacht Monaco ™
OFFICIAL PARTNER
Euro €100,000
Includes 1 co-branded event or reception (€50,000 value)
8 guests for 3 days / evenings of hospitality (€68,000 value)
20 additional guests for your event (€20,000 value)
Turnkey sales, marketing and hospitality platform
On-board branding and display opportunities for 3 days + evening event
On-board media Step „n‟ Repeat banner inclusion
Global brand exposure through marketing distribution channels and
media coverage
Contact us to discuss your specific requirements and budget

19. My Yacht Monaco ™
CORPORATE HOSPITALITY
EURO €85,000
10 guests for 3 days / evenings of hospitality (€85,000 Value)
10 additional guests for one event (€10,000 Value)
Turnkey and hassle-free exclusive hospitality
Includes daytime and on-board evening programs
Includes all food and beverages, including champagne, premium wines
& spirits
Global brand exposure through partner marketing distribution channels
and media coverage
Contact us to book your hotel and flight requirements

20. My Yacht Monaco ™
PRIVATE HOSPITALITY
A limited number of individual spaces have been reserved
Euro €8500 per person, €16,000 per couple
3 days of hospitality including exquisite food and fine wines
Exclusive invitation-only evening reception & party traditionally
attended by SAS Prince Albert of Monaco, F1 Drivers & celebrities
Grand Prix viewing from the best location in the harbor
The best environment and social Grand Prix atmosphere
All on-board services
Very limited availability of on-board accommodation available

21. My Yacht Transportation™
A fleet of luxury air-conditioned, chauffeur-driven
people carriers and limousines are available;
•S Class/VIANO van Airport Transfer €220 Euros
•12 hrs/day chauffeur driven S Class - €1300 Euros
•12 hrs/day chauffeur driven Viano - €1500 Euros
•Available at 150Euros / hr with 2 hr minimum
My Yacht™ Official weekend tender.
Departing from Monte Carlo Bay hotel, the
speedboats whisk you through the harbor directly to
the quay, avoiding all traffic and ensuring a speedy
transfer to and from our Yacht plus some incredible
views.
Private exclusive tender approx €3,000 / day.

22. My Yacht Helicopter Transfers
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The scenic helicopter flight at once halves the transfer time from
Nice Cote d‟Azur airport to Monaco. Enjoy incredible aerial views
of the Mediterranean coastline.
Whatever your requirements, the 10-minute helicopter transfer
means you‟ll miss out on the traffic and arrive in the Principality
in ultimate style.
Whether you are staying in Nice or Monaco, helicopters can be
booked during the Grand Prix as follows*;
•Whole aircraft (5 seats) €1500 one way
•Weekend return €500 Euro
•One way €200 Euro
* Heli Air Monaco prices subject to change and special conditions during Grand Prix weekend.

23. My Yacht Accommodation* ™
Through our partnership with SBM the top hotels in
Monaco offer us priority booking in the best rooms that
are officially „sold out‟ for the Grand Prix weekend.
Our on-site staff can assist you with any accommodation
requirements you might have.
MONTE CARLO BAY – My Yacht F1 official hotel
€1200 Euro – €6600 Euro / night (4 night minimum)
•Hotel de Paris – room options and prices upon request
•Hotel Hermitage - room options and prices upon request
*Upon request

24. My Yacht Dining*
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Through our local contacts & partnership with SBM the
Principality‟s top restaurants offer us priority booking for
the Grand Prix weekend.
•Hotel De Paris – €250 Euro – €500 Euro / person
•Monte-Carlo Bay poolside – €250 Euro / person
•SASS CAFÉ – €200- €300 Euro / person
Friday May 27th Lunch experiences:
•Private bus to Chateau EZE – €400 euro/person
•Private tender to Cap d‟Ail – €400 euro/person
•Exclusive dinner up to 50 guests aboard My Yacht on
Saturday or Sunday evening - €500 Euro / person
*Prices subject to specific itinerary and menu options

25. My Yacht F1 Global Media Partners:
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26. My Yacht Partner Promotion
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Full page color advertising in Prestige magazine in Hong Kong,
China & Singapore
Full page color advertisement in the following magazines:
SportsPro, Forza, Haute Living, Dolce, Paddock, CSQ-Quarterly,
Motorsport
Distributed to:
Quintessentially members with Partner marketing to their
High Net Worth clients
Edmiston Yacht owners and clients
Business aircraft owners and users
VERTU global clients and concierge service
Select Global Private Concierges

27. My Yacht Supports ™
Disabled American Veterans
(http://www.dav.org)
“Building Better Lives for America‟s Disabled Veterans”
Prince Albert II Foundation of Monaco
(http://fondationprincealbertiidemonaco.net/)
“…a (charitable) Foundation whose purpose is to protect the
environment and to encourage sustainable development.”

28. My Yacht Monaco ™
For bookings and enquiries please contact:
 Your Authorized Agent