This document summarizes Apostolis Lianos' involvement in several marketing projects and competitions. It describes how he won first prize in the L'Oreal Brandstorm competition in 2010 for developing a male beauty product line. It also details how he won first prize in the IST College competition in 2011 for a business plan to create an experiential theme park about ancient Greek civilization. Finally, it outlines his role in developing marketing campaigns for a bookstore to promote sales.

1. L'Oreal Brandstorm 2010
Lianos
Apostolis
brand management/advertising

2. L'Oreal Brandstorm 2010
Team: Delecto (Dorina Pappa, Georgios Grammatikopoulos, Apostolis Lianos)
National Finals: 1st prize
International Finals: Represented L’Oreal Hellas in Paris
Project: FEED YOUR NEEDS - Male beauty series

3. Main Deeds
• Coming up with male beauty series for DIESEL.
“Building” a brand from scratch.
• Decisions over:
– The nature of the products ( after shave balm, moisturizing
cream etc)
– The number of products
– The name of the series and the logo
– The packaging
– Forming the communication strategy (tagline, print
ads, innovative promotion methods, timeline, cooperation
with Athens Tribal DDB)

4. Core
print ad

5. Print ads - one for each product…

6. This guy is a
friend of mine!

7. Yeahh!
Delecto!

8. Modus Vivendi 2011- IST College
Team: Konstantinos Stamatiou, Apostolis Lianos
Finals: 1st prize + scholarship won
Project: Business Plan “Archepolis”

9. Our job was to:
1. Create a full business
plan for a product or a 3. Explain how our idea
service. (hard copy + would be financially viable.
presentation)
2. Analyze internal/external
enviroment and “craft” our
strategy.

10. Archepolis: The 1st experiential theme park in the world.
Central theme: Ancient Greek Civilization
((The visual content you see is the result of hours and hours of cooperation
with architect.))

11. “Grab your tunic, wear your
sandals because Archepolis
is waiting for you…”

12. Seconds after winning the
1st prize…
Presentation of Archepolis
at Athens Chamber of
Commerce and Industry
Conference:
“Innovation, entrepreneurship,
education: one way to overcome
the crisis”

13. My part here…
• Import the meaning of a Marketing Manager for
the company’s image and future .
• Create the online identity and presence of the
company (admin of website/eshop, facebook
page).
• Plan and create communication campaigns
and events.

14. Special Offer:
Kaissa board games - Xmass 2010 Upcoming events - Spring 2011

16. Super Summer
Bazaar Hero:
“Super Μάριος”
Results of
Bazaar:
+23,3%
increase of
daily sales
during bazaar.

17. Main target:
Low budget communication campaign for bookstore’s high season
(September) that included:
Online:
1. Landing page created
www.neasxolikixronia.com
2. Facebook group
customization
3. Newsletters
4. Google adwords +
facebook ads

18. Offline:
1. Print advertisement:
Catalogue distribution
2. Instore promotion:
TV screenshots
3. Outstore promotion:
Window promo
material

19. Metrics (so far…):
- Page Likes: 674 (+266%)
- Average active users: 2,050 (+1476%)
So…
I hope you enjoyed it cause…