On the launch day, employees will see floor stickers at the entrance and angels and devils around the venue encouraging them to choose between heaven and hell travel destinations. The stage will be covered with clouds and an employee will unveil the concept by pulling down a noose. The event aims to set a new standard in customer care by sacrificing employees for customers. Heaven and hell destination options will be available, along with office interior decorations, wallpaper, employee certificates, backdrops, and awards for those who become martyrs for the customers. Marketing will include billboards, ambient music, and a microsite.
Guest lecture at Singapore Institute of Management - July 2015Edo van Dijk
Edenspiekermann is an international design agency with offices in Europe, the USA, and Asia. It has over 90 employees from 14 nationalities, including designers, developers, and consultants. The agency creates brand experiences to help customers become followers by understanding what clients and their customers need. It presents some of its case work including designs for Utrecht City Theatre, Keizer Karel Podia, Kröller-Müller Museum, and Robeco.
Mandy Welman is a commercial interior designer who has worked on various commercial projects for 16 years, including casino interiors, corporate headquarters, and other spaces. She enjoys challenging projects that require finding new design solutions, such as healthcare environments that balance materials, clearances, and codes. Welman also likes transforming unused spaces, such as turning a storage area into a meeting space with offices and computer stations through creative use of color and texture. Her goal is to design functional and stylish spaces that embrace occupants through attentiveness to details.
Enver Altuntas interned at James Hardie in Amsterdam, where he played a leading role in their social media and online marketing campaign. His supervisor, Julie Lehto, recommends him highly and describes him as strategic, solution-oriented, detail-focused and hard-working with a positive attitude. Enver is intelligent with a mind well-suited for marketing communications.
The document discusses valuing design at Etsy and how to create understanding of design's contribution in an organization. It describes how Etsy tracked key design metrics from 2005-2017 like user research, brand design, and market research to prove design's impact. It then provides an exercise to help define what design teams do, the value they provide customers, the business, and practitioners, and how to measure or explain design's impact through creating understanding of design's deeper value in an organization.
GVOlabs.com adalah syarikat pengiklanan online yang beribu pejabat di Ottawa, Kanada yang telah beroperasi selama lebih 35 tahun. Ia menawarkan peluang untuk mendaftar sebagai ahli percuma dan mempelajari alat pemasaran digital serta program pemasaran syarikat untuk menjana pendapatan melalui iklan dan bonus. Syarikat ini menggalakkan ahli menjemput kawan untuk mendaftar bagi mendapat manfaat tambahan.
The document summarizes the inherent security problems with internet use and provides recommendations for basic and additional defenses. It outlines that security problems are increasing as organized criminal gangs target internet users, but with reasonable care most users can avoid serious issues. It recommends minimum defenses like Windows firewall, antivirus software, and regular backups, as well as additional options like strong passwords, intrusion detection, and sandboxing software to improve security while maintaining usability.
On the launch day, employees will see floor stickers at the entrance and angels and devils around the venue encouraging them to choose between heaven and hell travel destinations. The stage will be covered with clouds and an employee will unveil the concept by pulling down a noose. The event aims to set a new standard in customer care by sacrificing employees for customers. Heaven and hell destination options will be available, along with office interior decorations, wallpaper, employee certificates, backdrops, and awards for those who become martyrs for the customers. Marketing will include billboards, ambient music, and a microsite.
Guest lecture at Singapore Institute of Management - July 2015Edo van Dijk
Edenspiekermann is an international design agency with offices in Europe, the USA, and Asia. It has over 90 employees from 14 nationalities, including designers, developers, and consultants. The agency creates brand experiences to help customers become followers by understanding what clients and their customers need. It presents some of its case work including designs for Utrecht City Theatre, Keizer Karel Podia, Kröller-Müller Museum, and Robeco.
Mandy Welman is a commercial interior designer who has worked on various commercial projects for 16 years, including casino interiors, corporate headquarters, and other spaces. She enjoys challenging projects that require finding new design solutions, such as healthcare environments that balance materials, clearances, and codes. Welman also likes transforming unused spaces, such as turning a storage area into a meeting space with offices and computer stations through creative use of color and texture. Her goal is to design functional and stylish spaces that embrace occupants through attentiveness to details.
Enver Altuntas interned at James Hardie in Amsterdam, where he played a leading role in their social media and online marketing campaign. His supervisor, Julie Lehto, recommends him highly and describes him as strategic, solution-oriented, detail-focused and hard-working with a positive attitude. Enver is intelligent with a mind well-suited for marketing communications.
The document discusses valuing design at Etsy and how to create understanding of design's contribution in an organization. It describes how Etsy tracked key design metrics from 2005-2017 like user research, brand design, and market research to prove design's impact. It then provides an exercise to help define what design teams do, the value they provide customers, the business, and practitioners, and how to measure or explain design's impact through creating understanding of design's deeper value in an organization.
GVOlabs.com adalah syarikat pengiklanan online yang beribu pejabat di Ottawa, Kanada yang telah beroperasi selama lebih 35 tahun. Ia menawarkan peluang untuk mendaftar sebagai ahli percuma dan mempelajari alat pemasaran digital serta program pemasaran syarikat untuk menjana pendapatan melalui iklan dan bonus. Syarikat ini menggalakkan ahli menjemput kawan untuk mendaftar bagi mendapat manfaat tambahan.
The document summarizes the inherent security problems with internet use and provides recommendations for basic and additional defenses. It outlines that security problems are increasing as organized criminal gangs target internet users, but with reasonable care most users can avoid serious issues. It recommends minimum defenses like Windows firewall, antivirus software, and regular backups, as well as additional options like strong passwords, intrusion detection, and sandboxing software to improve security while maintaining usability.
The document discusses the importance of corporate culture and the role of consultants in diagnosing and changing culture. It outlines 10 key skills needed for effective consulting: humor, influence, confidence, fearlessness, rapid framing, value generation, intellect, active listening, instantiation, and responsiveness. The document also introduces the Denison model for diagnosing and designing corporate culture to improve profitability through cultural alignment, clear priorities, and concrete steps toward goals.
This document outlines 5 key shifts medical and cosmetic services businesses need to make to consistently attract new patients on demand and fill their appointment books to 100%. The shifts are: 1) Commit to leadership through integrity, challenging fear of change and taking responsibility. 2) Commit to becoming more visible where prospects search online. 3) Commit to actively engaging prospects through websites that extend consultations. 4) Commit to tracking, measuring and analyzing online activity results. Making these shifts will lead to consistent revenues, complete control over schedules and prices, and achieving income goals through attracting patients on demand.
This document provides an overview of sales strategies and techniques for non-salespeople. It discusses key problems in sales such as understanding what customers want to buy and how they want to buy. It also addresses common sales myths and emphasizes the importance of understanding customers. The document provides tips for sales conversations such as approaching customers with positive intent, mutual curiosity, and transparency. It also outlines strategies for qualifying opportunities and discovering customers' needs, like identifying risks and key insights. Overall, the document aims to equip non-salespeople with best practices for engaging customers effectively.
Topic 3 - Personal Branding and Verbal Business Cardnicky7982
This document discusses personal branding and developing an effective verbal business card. It emphasizes that personal branding involves truly reflecting your strengths and what makes you different. An effective verbal business card should be 30 seconds or less, use power verbs, include numbers to hook the listener, and solve a deep need of the listener rather than just stating what you do. Examples show how to broaden your market and entice people by focusing on results for clients rather than yourself.
The document provides guidance on developing an effective pitch to present new business ideas. It emphasizes that ideas need to be refined through testing and learning before pitching. An effective pitch clearly identifies the problem the idea solves, challenges addressed by proposed solutions, proof of concepts, and reasons the presenter is qualified. The document also notes that pitches should be tailored based on the needs and interests of the intended audience in order to convince them to support the idea.
1. Account management needs to reclaim its role as the "voice of accountability" for agencies by becoming experts in both ideas and execution.
2. Five ways to become better at ideas are: follow Occam's rule of simple; use questions to lead to insights; use observation; gain mastery through discipline; and allow for serendipity.
3. Five ways to improve execution include: always starting with a clear scope of work; fully describing tasks; including contingencies for uncertainty; avoiding legalese; and writing scopes informally.
EmploymentScape Chief Executive Officer, A. Harrison Barnes believes that communicating our value is something we all must do to get jobs and also to keep our jobs. One of the biggest mistakes people make when interviewing for jobs (or in their current jobs) is failing to communicate their value frequently and in detail. It's extremely important that you communicate with your company and supervisors at all times.
Did you know that 80% of sales calls go to voicemail?
Sales reps with a strategy for that 80% get a lot more out of their cold calls than reps who consider voicemail an afterthought.
To increase your “cold call batting average,” use these Voicemail Strategies that Generate More Calbacks.
The document discusses why traditional marketing methods are failing businesses today and provides nine ideas for a more effective marketing approach focused on identifying the right customers, eliminating the wrong ones, revolutionizing the business, delighting customers, and turning delighted customers into devoted ones through great customer experiences and service. The overall message is that businesses need to find new and different ways of attracting, engaging, and retaining customers in today's competitive landscape.
So You Want To Be A Consultant July 2009 Publishedjimlove
The document provides an overview of management consulting as a career path. It discusses what consulting is, whether it is suitable for the individual, and basic consulting skills like taking care of business, crafting value propositions, and using metrics. It also covers staying in business through issues like taxes and associations. The presentation encourages participants to think about their goals and interests in consulting.
The document outlines an ACCESS sales program designed to inspire and train retail sales forces. It discusses setting personal goals aligned with organizational goals. It also covers understanding buyer motivations and designing sales processes around the buyer's journey. Key aspects of the sales process include qualifying needs, educating on benefits, using catalysts to generate leads, handling objections, and closing deals.
This document provides guidance on effective selling techniques. It discusses defining success, common life goals, and quotes on dreaming big and self-development. It also contrasts marketing and selling, explains understanding buyer behavior and motivations, the importance of knowing your product and competitors, and provides a framework for sales interviews with approaches for discussion, diagnosis, interpretation and identifying needs. Follow-up and servicing accounts after closing the sale is also emphasized. The overall message is that to be an effective seller one must understand customers' objectives and problems to recommend appropriate solutions that satisfy their needs.
This document discusses how traveling outside one's business or industry can help expand one's vision and thinking. It argues that being exposed to different cultures, industries, and ways of doing things when traveling can help overcome "tunnel vision" and limited thinking. The author provides examples of how learning from other leaders, industries, and countries can inspire new goals and strategies. He recommends coaches help clients develop "funnel vision" by sharing case studies from various industries and coaching them to combine innovative ideas into new hybrid approaches for their own business.
Stephen Akintayo is the CEO of several companies in Nigeria including Gtext Media and Investment Limited which provides services such as digital marketing, website design, SMS marketing and more. The document discusses characteristics of successful entrepreneurs such as having courage, passion and discipline to achieve their goals and visions for their businesses despite facing fears and doubts. It also emphasizes the importance of telling your personal story, creating valuable products and services, hiring capable people, gathering customer feedback to scale effectively, and continuously developing your skills and confidence.
The father of all demos: how to make a product demo that stands out Moriya Kassis
For a startup, there is almost nothing more powerful than a great product demonstration.
When done correctly, a demo allows the customer to see and feel how things will be better if they buy (and worse if they don't). And so, good demos don't have to be perfect for the product. They have to be perfect for the audience.
Learn the best practices of the Product Demo: What should you know? How should you prepare? What is the Just Right amount of work for you to do? Also, how to deliver both the best product and the best message to go with it?
As it's easy to mess up a Demo, learn how to do it in an interactive session that moves you fast forward to an outcome.
This document discusses personal branding and why it is important to develop a strong personal brand. It defines personal branding as "the powerful, clear, positive idea that comes to mind whenever other people think of you" and explains that a personal brand influences how others perceive you and your work. It provides examples of well-known personal brands like Michael Jordan and Oprah Winfrey. It outlines the benefits of developing a personal brand for your business, such as attracting more and better clients, increased earning potential, and consistent business opportunities. The document emphasizes that personal branding takes time, consistency, and authenticity to develop an effective brand.
The document discusses how purpose-driven salespeople outperform quota-driven salespeople. It provides evidence from studies that show companies committed to improving customers' lives outperform the market by 15 times. The author conducted their own double-blind studies that found purpose-driven sales reps significantly outperformed quota-driven ones. Top performers were motivated by a sense of purpose, not just money. When internal conversations in an organization focus on short-term profits over long-term customer success, it hurts sales and customer relationships. An emphasis on a noble purpose where the organization exists to help customers succeed, rather than see customers as a means to an end, leads to better sales performance and customer loyalty.
This document provides an overview of a sales training presentation focused on transforming sales organizations for success in 2014 and beyond. Key points covered include:
- Selling to small/medium businesses is challenging as they are contacted by around 39 sales reps per month and may be confused about who to trust.
- Successful sales requires understanding the customer's perspective and industry, asking the right questions to identify needs, and customizing solutions rather than immediately discussing price or features.
- Many sales organizations and reps contribute to a "perfect storm" by being impatient and pushing products before understanding customer needs.
- To be a trusted advisor, reps need to thoroughly research the customer's business and industry, ask the right questions, and
How to Improve the Prospect Experience @PeopleMetricsPeopleMetrics
The document discusses improving sales by closing the feedback loop with prospects. It recommends establishing core sales competencies and sending surveys to prospects after meaningful interactions to collect feedback on the sales experience. The feedback can then be used to take action by coaching sales reps or adjusting the sales process. Doing this ongoing will help sales reps improve their skills and better meet prospect needs.
1) The document discusses how healthcare companies need to deliver a remarkable customer experience through cognitive technologies, mobile access, and personalized engagement within the next 2-3 years.
2) It proposes a cognitive healthcare concierge that collects patients' health data daily, analyzes the information, provides health recommendations and advice, schedules appointments, refills prescriptions, and more - all through natural interactions like saying "OK Google."
3) The benefits of this cognitive healthcare concierge model include increased patient acquisition and retention, improved care, driving wellness programs, and making the healthcare experience as easy as other consumer-focused companies.
The healthcare delivery model has changed due to consumer expectations shaped by other industries. Consumers now expect ease of access, personalization, and omni-channel options similar to retail. This has led to the rise of retail healthcare clinics and telehealth. During COVID, telehealth visits increased dramatically as consumers chose the most convenient options. The traditional primary care model was not convenient for consumers and retail healthcare options now provide a more seamless experience for patients from diagnosis to treatment.
The document discusses the importance of corporate culture and the role of consultants in diagnosing and changing culture. It outlines 10 key skills needed for effective consulting: humor, influence, confidence, fearlessness, rapid framing, value generation, intellect, active listening, instantiation, and responsiveness. The document also introduces the Denison model for diagnosing and designing corporate culture to improve profitability through cultural alignment, clear priorities, and concrete steps toward goals.
This document outlines 5 key shifts medical and cosmetic services businesses need to make to consistently attract new patients on demand and fill their appointment books to 100%. The shifts are: 1) Commit to leadership through integrity, challenging fear of change and taking responsibility. 2) Commit to becoming more visible where prospects search online. 3) Commit to actively engaging prospects through websites that extend consultations. 4) Commit to tracking, measuring and analyzing online activity results. Making these shifts will lead to consistent revenues, complete control over schedules and prices, and achieving income goals through attracting patients on demand.
This document provides an overview of sales strategies and techniques for non-salespeople. It discusses key problems in sales such as understanding what customers want to buy and how they want to buy. It also addresses common sales myths and emphasizes the importance of understanding customers. The document provides tips for sales conversations such as approaching customers with positive intent, mutual curiosity, and transparency. It also outlines strategies for qualifying opportunities and discovering customers' needs, like identifying risks and key insights. Overall, the document aims to equip non-salespeople with best practices for engaging customers effectively.
Topic 3 - Personal Branding and Verbal Business Cardnicky7982
This document discusses personal branding and developing an effective verbal business card. It emphasizes that personal branding involves truly reflecting your strengths and what makes you different. An effective verbal business card should be 30 seconds or less, use power verbs, include numbers to hook the listener, and solve a deep need of the listener rather than just stating what you do. Examples show how to broaden your market and entice people by focusing on results for clients rather than yourself.
The document provides guidance on developing an effective pitch to present new business ideas. It emphasizes that ideas need to be refined through testing and learning before pitching. An effective pitch clearly identifies the problem the idea solves, challenges addressed by proposed solutions, proof of concepts, and reasons the presenter is qualified. The document also notes that pitches should be tailored based on the needs and interests of the intended audience in order to convince them to support the idea.
1. Account management needs to reclaim its role as the "voice of accountability" for agencies by becoming experts in both ideas and execution.
2. Five ways to become better at ideas are: follow Occam's rule of simple; use questions to lead to insights; use observation; gain mastery through discipline; and allow for serendipity.
3. Five ways to improve execution include: always starting with a clear scope of work; fully describing tasks; including contingencies for uncertainty; avoiding legalese; and writing scopes informally.
EmploymentScape Chief Executive Officer, A. Harrison Barnes believes that communicating our value is something we all must do to get jobs and also to keep our jobs. One of the biggest mistakes people make when interviewing for jobs (or in their current jobs) is failing to communicate their value frequently and in detail. It's extremely important that you communicate with your company and supervisors at all times.
Did you know that 80% of sales calls go to voicemail?
Sales reps with a strategy for that 80% get a lot more out of their cold calls than reps who consider voicemail an afterthought.
To increase your “cold call batting average,” use these Voicemail Strategies that Generate More Calbacks.
The document discusses why traditional marketing methods are failing businesses today and provides nine ideas for a more effective marketing approach focused on identifying the right customers, eliminating the wrong ones, revolutionizing the business, delighting customers, and turning delighted customers into devoted ones through great customer experiences and service. The overall message is that businesses need to find new and different ways of attracting, engaging, and retaining customers in today's competitive landscape.
So You Want To Be A Consultant July 2009 Publishedjimlove
The document provides an overview of management consulting as a career path. It discusses what consulting is, whether it is suitable for the individual, and basic consulting skills like taking care of business, crafting value propositions, and using metrics. It also covers staying in business through issues like taxes and associations. The presentation encourages participants to think about their goals and interests in consulting.
The document outlines an ACCESS sales program designed to inspire and train retail sales forces. It discusses setting personal goals aligned with organizational goals. It also covers understanding buyer motivations and designing sales processes around the buyer's journey. Key aspects of the sales process include qualifying needs, educating on benefits, using catalysts to generate leads, handling objections, and closing deals.
This document provides guidance on effective selling techniques. It discusses defining success, common life goals, and quotes on dreaming big and self-development. It also contrasts marketing and selling, explains understanding buyer behavior and motivations, the importance of knowing your product and competitors, and provides a framework for sales interviews with approaches for discussion, diagnosis, interpretation and identifying needs. Follow-up and servicing accounts after closing the sale is also emphasized. The overall message is that to be an effective seller one must understand customers' objectives and problems to recommend appropriate solutions that satisfy their needs.
This document discusses how traveling outside one's business or industry can help expand one's vision and thinking. It argues that being exposed to different cultures, industries, and ways of doing things when traveling can help overcome "tunnel vision" and limited thinking. The author provides examples of how learning from other leaders, industries, and countries can inspire new goals and strategies. He recommends coaches help clients develop "funnel vision" by sharing case studies from various industries and coaching them to combine innovative ideas into new hybrid approaches for their own business.
Stephen Akintayo is the CEO of several companies in Nigeria including Gtext Media and Investment Limited which provides services such as digital marketing, website design, SMS marketing and more. The document discusses characteristics of successful entrepreneurs such as having courage, passion and discipline to achieve their goals and visions for their businesses despite facing fears and doubts. It also emphasizes the importance of telling your personal story, creating valuable products and services, hiring capable people, gathering customer feedback to scale effectively, and continuously developing your skills and confidence.
The father of all demos: how to make a product demo that stands out Moriya Kassis
For a startup, there is almost nothing more powerful than a great product demonstration.
When done correctly, a demo allows the customer to see and feel how things will be better if they buy (and worse if they don't). And so, good demos don't have to be perfect for the product. They have to be perfect for the audience.
Learn the best practices of the Product Demo: What should you know? How should you prepare? What is the Just Right amount of work for you to do? Also, how to deliver both the best product and the best message to go with it?
As it's easy to mess up a Demo, learn how to do it in an interactive session that moves you fast forward to an outcome.
This document discusses personal branding and why it is important to develop a strong personal brand. It defines personal branding as "the powerful, clear, positive idea that comes to mind whenever other people think of you" and explains that a personal brand influences how others perceive you and your work. It provides examples of well-known personal brands like Michael Jordan and Oprah Winfrey. It outlines the benefits of developing a personal brand for your business, such as attracting more and better clients, increased earning potential, and consistent business opportunities. The document emphasizes that personal branding takes time, consistency, and authenticity to develop an effective brand.
The document discusses how purpose-driven salespeople outperform quota-driven salespeople. It provides evidence from studies that show companies committed to improving customers' lives outperform the market by 15 times. The author conducted their own double-blind studies that found purpose-driven sales reps significantly outperformed quota-driven ones. Top performers were motivated by a sense of purpose, not just money. When internal conversations in an organization focus on short-term profits over long-term customer success, it hurts sales and customer relationships. An emphasis on a noble purpose where the organization exists to help customers succeed, rather than see customers as a means to an end, leads to better sales performance and customer loyalty.
This document provides an overview of a sales training presentation focused on transforming sales organizations for success in 2014 and beyond. Key points covered include:
- Selling to small/medium businesses is challenging as they are contacted by around 39 sales reps per month and may be confused about who to trust.
- Successful sales requires understanding the customer's perspective and industry, asking the right questions to identify needs, and customizing solutions rather than immediately discussing price or features.
- Many sales organizations and reps contribute to a "perfect storm" by being impatient and pushing products before understanding customer needs.
- To be a trusted advisor, reps need to thoroughly research the customer's business and industry, ask the right questions, and
How to Improve the Prospect Experience @PeopleMetricsPeopleMetrics
The document discusses improving sales by closing the feedback loop with prospects. It recommends establishing core sales competencies and sending surveys to prospects after meaningful interactions to collect feedback on the sales experience. The feedback can then be used to take action by coaching sales reps or adjusting the sales process. Doing this ongoing will help sales reps improve their skills and better meet prospect needs.
1) The document discusses how healthcare companies need to deliver a remarkable customer experience through cognitive technologies, mobile access, and personalized engagement within the next 2-3 years.
2) It proposes a cognitive healthcare concierge that collects patients' health data daily, analyzes the information, provides health recommendations and advice, schedules appointments, refills prescriptions, and more - all through natural interactions like saying "OK Google."
3) The benefits of this cognitive healthcare concierge model include increased patient acquisition and retention, improved care, driving wellness programs, and making the healthcare experience as easy as other consumer-focused companies.
The healthcare delivery model has changed due to consumer expectations shaped by other industries. Consumers now expect ease of access, personalization, and omni-channel options similar to retail. This has led to the rise of retail healthcare clinics and telehealth. During COVID, telehealth visits increased dramatically as consumers chose the most convenient options. The traditional primary care model was not convenient for consumers and retail healthcare options now provide a more seamless experience for patients from diagnosis to treatment.
The document discusses opportunities to improve the patient experience for accessing healthcare. It notes that patients now expect seamless, on-demand access across any channel based on experiences with other industries. However, most healthcare organizations still focus primarily on phone-based access and measure success based on call metrics rather than the patient perspective. The document advocates designing access with a patient-centered, omni-channel approach to provide a consistent experience across online, mobile, phone and social media channels. This would better meet evolving patient expectations for convenient, on-demand access to information and services.
The document discusses healthcare consumerism and its implementation. It makes the following key points:
1. Consumerism in healthcare affects all stakeholders, including patients, families, physicians, and prospective patients. However, consumerism experiences are generally negative for patients.
2. Simply defining consumerism is not enough - healthcare organizations must champion it, incorporate it into strategies and budgets, and develop executable plans.
3. CMS heavily influences healthcare business strategies and definitions of concepts like patient experience, but its approach is limited and excludes important stakeholders and touchpoints.
The document discusses improving patient access experiences for healthcare providers. It notes that providers have innovated access by using better phone systems to answer patient calls, which has led to benefits like reducing call volumes by 30% and saving $900,000. Improved scheduling applications helped increase capacity by 15% while reducing cancellations and no-shows by 20% each. The document also discusses factors contributing to poor access, the business challenges it creates, what makes consumers switch providers, and the returns on investment that can come from improving the patient access experience through reducing call volumes, wait times and providing effective alternative access channels.
Pale Rhino is a consulting firm that helps healthcare providers improve patient access and experience. They conducted an engagement with a large teaching hospital to create a strategy for the hospital's call center. Pale Rhino assessed the current call center, identified gaps in functionality and ability to handle different call types. They recommended implementing a CRM system, expanding call center services and hours, and developing a coordinated digital access strategy including a patient portal and mobile access to provide a seamless omnichannel experience for patients. The new strategy aimed to improve caller and employee satisfaction while achieving key performance metrics for the health system.
Readmission rates remain high and unchanging. Why not rethink the problem. What if readmission rates could decrease by 20-30% by using an interactive discharge portal that allowed the discharged patient to enter data that would be reviewed by their provider.
Pale Rhino Consulting is a business consulting and technology solutions company focused on enabling healthcare providers and payers to improve patient and customer experience and access. The document discusses how most providers currently do not have a comprehensive strategy for how people access and experience their healthcare, with many access points being unsatisfactory and the experiences of most stakeholders being unknown. It then outlines Pale Rhino's approach to helping providers develop an enterprise-wide patient access and experience strategy, with the goals of improving satisfaction, referrals, retention, and health outcomes while reducing costs. The strategy involves assessing current access points and experiences, defining personas and journeys, designing new strategies, and creating roadmaps for implementation.
This document discusses moving from a patient experience management model focused on internal systems and transactions to a patient equity management model focused on emotional value and relationships from the patient's perspective. It argues that hospitals should view themselves not just as healthcare providers but also in the business of "decommodifying" to differentiate their brand. Rather than using technology primarily for efficiency, hospitals should use it and other initiatives to actively grow, retain and service their patient base in order to increase lifetime patient value and profitability. The focus should shift from the enterprise to individual patients and their connections to create a more personalized experience across any access channel.
The biggest reason existing population health management efforts will fail to be effective is that providers have no idea of the status of a person's health if the patient is not in the hospital. Providers must create a way for patients to communicate their health for all of the days they are not inpatients.
The entire rectangle depicts a person’s expectations. The light blue area depicts
experiences hospitals measure. The RED areas depict what hospitals know about
about the expectations. (There are no RED areas.)
This document outlines the current process for scheduling appointments and lab work at a hospital, which involves patients calling in and providing their information to schedulers multiple times, being placed on hold, and schedulers manually entering the information. It suggests allowing patients to enter their own information and schedule appointments online for a more streamlined experience.
Most hospital websites lack a clear call to action on their landing page and have confusing navigation that frustrates visitors trying to find important information like scheduling an appointment. This leads many people to abandon the site and seek healthcare elsewhere without the hospital ever knowing they were a prospective patient.
The document discusses how payers must change their approach to better manage population health and accountable care. Specifically:
- Payers currently only interact regularly with 20% of members through monthly bills, but will need to engage more members to improve outcomes.
- The member experience needs to be omni-channel, interactive, cognitive, and mobile-first to better engage individuals.
- The payer business model will shift from business-to-business to consumer-focused in order to retain and service more individual customers.
- Payers currently do not have the right systems or data to effectively support individual members and need strategies to improve care, wellness, and population health management.
The document discusses the need for hospitals to look beyond HCAHPS scores when measuring patient experience and satisfaction. It proposes that hospitals should measure their "Total Quality of a Person's Encounter" (TQE), which takes into account a patient's entire experience before, during, and after their hospital visit, including both clinical and non-clinical interactions. The document lists 27 questions hospitals should be able to answer to better understand their TQE, such as what touchpoints have the greatest impact on patient experience, what percentage of patients they retain and receive referrals from, and what patients would change to improve their experience.
The document discusses the Total Quality of a Patient's Encounter (TQE), which aims to provide a remarkable experience for patients at every step of their healthcare journey, from pre-hospitalization through post-hospitalization. It notes that hospitals often ignore aspects of a patient's experience outside of direct clinical care, such as interactions with staff, amenities, and digital/administrative services, which can impact patient satisfaction and the likelihood they will return or refer others. The graphic shows the many touchpoints before, during, and after hospitalization that contribute to a patient's total experience of quality.
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Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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4. i do many things...
disrupt the status quo,
innovate experiences,
color outside the lines,
cause change, &
reimagine the possible
5. i am your imaginist, your advocate, &
your force for change
this is not me
(i am taller)
6. i’ve taken measured risks
on 5 continents in more than 20 countries
(my clients have over 250 million customers)
me on a volcano
7. if you have a call center, close it
your customer’s phone is a seldom-used
app on their smart device
(nobody wants to talk to you)
8. human design is why your customers are
looking for another vendor
human design provides an OK experience 5
days a week from 9-5
9. human centered design asks what do
customers expect
human centered design makes your
customers the focus of the experience, not
the result of the experience
10. i teach you how to color outside of the lines
coloring is a mind-shift from what ‘can we
provide’ to ‘what do they expect’
12. i did it with large firms...
since ‘96 i have done it with my firm
some speak out
of both sides
of their
mouth
i think out
of both
sides of my
brain