This document discusses personal branding and developing an effective verbal business card. It emphasizes that personal branding involves truly reflecting your strengths and what makes you different. An effective verbal business card should be 30 seconds or less, use power verbs, include numbers to hook the listener, and solve a deep need of the listener rather than just stating what you do. Examples show how to broaden your market and entice people by focusing on results for clients rather than yourself.

1. By: Nurul Haniza Mohtar Nicholas Jeremy Francis Priscilla CHIN Topic 3:Personal Branding and Verbal Business Card

2. Personal branding The age of “the survival of the fittest” Organizations have to respond to the rapid changes of technology, hence employees have to cope with the change of duties and job scope, or even a new job! Think of yourself as a company Need to be able to sell our own skills, experience and potential The concept of Personal Branding E.g. Nike, Starbucks, Harley Davidson, people know what they are, people can relate to them This approach can be used in career planning

3. Personal branding Taking control of your image Knowing what you have to offer the world and your market Knowing what makes you different from the rest of the pack Knowing what makes you can stand out and be recognized and remembered

4. Developing personal branding Take the time to know yourself Not about building a special image for other people to see, or trying to be what the employers want If you are creative, outgoing and playful you will not be successful if you brand yourself with the attributes of predictability and steadiness E.g. Volvo is known for the safety of its cars and not for being speedy and sporty E.g. Kancil is known for its economical petrol consumption, not for its passenger comfort and interior space Your brand needs to truly reflect you and your strengths

5. Verbal Business Card Learn to Speak your Business in 30 Seconds or Less

6. Verbal Business Card This is me and this is what I do This is what I want

7. "I am a mortgage broker. I help people build their dream homes."

8. “If you don’t need a dream home, U don’t need him! “

9. Your listener has just wrapped you up in a nice little package and tossed it out. Your listener has just wrapped you up in a nice little package and tossed it out.

10. Remember, your listener is looking for an excuse not to listen to you so you won't cost him money

11. It doesn't matter if you're an attorney, a dentist, a realtor, or a web designer. If you use the verb "am," you will help to close off the conversation. You will also allow your listener to silently define you, and dismiss you.

12. 4 EXAMPLES OF POWERFUL VERBAL BUSINESS CARDS Before: “I am a mortgage broker. I help people build their dream homes.” After: “I teach people five secrets of equity and finance so that they can leverage other people's money and hang on to more of their own.”

13. Before: "I design and create removable and reusable wall appliques for mothers and children to decorate their walls." After: "My company designs and creates over 200 reusable wall appliques for kids. Children can change their entire room with no mess and no cleanup, and parents save money on redecorating for five to 10 years."

14. Before: "I help moms make money." After: "I teach mothers a business development program so they can go from zero to $55K a year working from home."

15. Before: "I own a meeting management company. We do association and corporate meetings.We work all over the U.S. and internationally. I can help generate new revenue for cost-effective meetings, negotiate excellent contracts, rearrange expenses, or find better sponsorship programs." After: "I own two meeting management companies, and I've developed four revenue strategies to save my clients up to $150K in expenses or make up to $400K in new money."

16. Ingredients to entice people BROADEN YOUR MARKET POWER VERBS NUMBERS HOOK SOLVE A DEEP NEED

17. Solving deeper need If you're a graphic artist, don't just tell me you do excellent graphics for people. Tell me how your clients increased their customer referral rate or bottom linebecause of your designs. If you don't have these figures, get them Conduct a survey of your customers and find out how much money and/ortimeyou have savedor made for them. If you're in the relationship business, find out how quickly relationships can improve, or how many couplesyou have helped toward a happy marriage

18. 30 Seconds If you keep your conversation solely on your clients and in the third person, you will not sound "salesy" but confident. make sure your 30-second message is not about you but about the results you can produce for them.

19. Thank You