This document summarizes a business opportunity with a skincare company called Rodan + Fields. It outlines that the skincare market, especially anti-aging products, is growing significantly. Rodan + Fields offers a direct sales model that has low startup costs but high potential for profit by leveraging social networks. Consultants can build their business anywhere through mobile apps and tools. The opportunity allows people from diverse backgrounds to start their own business and benefit from the company's established brand, clinically-proven products, and business support systems.

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Redefining Business Ownership

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Partnering with Entrepreneurs
to Deliver Breakthrough Skincare Solutions
and Substantial Income Potential

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Convergence is Creating New Business Opportunities
Source: Euromoniter 2013
Rise of the
Social Commerce
Breakthroughs
In Skincare
$3.9 Billion Spent
Annually on Anti-Aging
Skincare Products
Shift in Power
from Corporations
to Individuals
TRADITIONAL
BUSINESS
MODELS ARE
CHANGING

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The Right Business Model,
at the Right Time, in the Right Market
Direct Sales Model with Low Cost of
Entry, High Profit Potential
Channel
Clinically Proven Solutions
That Deliver Results
Products
Profit
Support to Monetize the Value of
Your Network
Established Brand That Works
for You
Brand Presence

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Products
The information in this presentation is not intended to be used as a substitute for medical advice. Results may vary depending on the
individual. Rodan + Fields® makes no guarantee as to the results you may experience.

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An Opportunity to Participate
in a Multi-Billion Dollar, Growing Market
84% of Women in Their 20s
Are Concerned About Aging
100% of Women Want to Look
Younger than their Years
Many Consumers Are Dissatisfied
with Their Current Products
Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010
Skincare Is the #1 Defense
Against the Appearance of Aging
84% of Women Feel Pressure to
Look Younger

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What If ...
You could turn your bathroom into a virtual skincare clinic?

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ACUTE CARE™
PERCENT OF SUBJECTS SHOWING IMPROVEMENT IN CROW’S FEET**
**ACUTE CARE was used for the first four weeks with the REDEFINE Regimen and AMP MD System.
In the following eight weeks, there was no return of crow’s feet when the REDEFINE Regimen
and the AMP MD System continued to be used. Results may vary.
REDEFINE Clinical Results*
*Results may vary.
REDEFINE Regimen
After 8 Weeks of Use
PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT
AMP MD™
System
After 8 Weeks of Use With the REDEFINE Regimen
PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT
MACRO Exfoliator™
PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT IN SKIN TEXTURE
After One Use and After Four Weeks**
**One-use data includes use of MACRO Exfoliator™ Cooling Gel. Four week data includes use
of Cooling Gels and REDEFINE Regimen. Results may vary.

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Real Results: REDEFINE Regimen and AMP MD™
System in Four Weeks*
BEFORE
AFTER
*Unretouched photos. Results may vary.
BEFORE
AFTER

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Real Results: ACUTE CARE™
with REDEFINE Regimen
and AMP MD™
System over Twelve Weeks*
BEFORE AFTER 4 WEEKS AFTER 12 WEEKS
*ACUTE CARE was used for the first four weeks with the REDEFINE Regimen and AMP MD System.
In the following eight weeks, there was no return of crow’s feet when the REDEFINE Regimen
and the AMP MD System continued to be used.
Unretouched photos. Results may vary.

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Real Results: REDEFINE MACRO Exfoliator™
After Using the REDEFINE MACRO Exfoliator
™
Once Weekly and Respective Regimen Daily*
BEFORE BEFORE
AFTER 2 MONTHS
AFTER 2 MONTHS
REDEFINE REGIMEN
AFTER 3.5 MONTHS
*Unretouched photos. Results may vary.
REVERSE REGIMEN UNBLEMISH REGIMEN
BEFORE
AFTER 2 MONTHS
BEFORE

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Brand Presence

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Established Brand
with Significant Media Coverage
MORE MEDIA COVERAGE THAN ANY OTHER DIRECT SELLING COMPANY
Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising
PRINT TELEVISION WEB

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Social Media Buzz
Example Of Weekly Social Snapshot – August 28, 2013 – September 09, 2013

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People Are Taking Notice
The Direct Selling Association
Awarded R+F four Ethos Awards in 2013,
including the Vision for Tomorrow Award.
The American Business Awards
Awarded Gold for Consumer Product
Company of the Year.
Ernst & Young
Dr. Katie Rodan and Dr. Kathy Fields
were finalists for Northern California
Entrepreneurs of the Year.
The San Francisco Business Times
Recognized R+F as the 24th fastest growing
company in the Bay Area in 2013.
Media Impressions
Over 70 million media impressions in
2013 alone.

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Channel

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Our Direct Sales Model
Focuses on Where the Power Resides
A LEADING CLINICAL SKINCARE LINE
in Prestige Department Stores
2007
RETAILSALES
2014
DIRECTSALES
INDIVIDUALS BUILDING
SKINCARE BUSINESSES
Producing Volume Which Far
Exceeds Our Retail Presence

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A Unique Model
LOW Cost of Entry
!! Leverage Your Network
!! Share the Product
!! Scale Efficiently and Quickly
!! No Product Inventory
HIGH Profit Potential
!! Recoup Your Start-Up Costs
in the First Month
!! Long-Term Residual Income
!! Unlimited Earning Potential

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Leverage the Exponential Value of
YOUR Network
YOU
!! Multiple “Generations” of Connections Drives Incremental Opportunities
!! Technology Enables Leverage, Speed and Duplication
!! Multiple Sources of Income: Sales and Commissions

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Proven, Turnkey Business Support
Customer Care
Email and Phone
Access to Registered
Nurses with Dermatology
Experience
Sophisticated
“Prescription” Tools
and Guidelines for
Determining
Skincare Needs
Assessment Tools
Ongoing Skincare
and Award-Winning
Business Education
From Leaders in
the Field
Training

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Building Your Business Anytime, Anywhere
Pulse
Mobile
R+F
Catalog
Mentors
Magazine
Solution
Tool
MACRO E
App
R+F Biz Op

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A Business Opportunity
for People with Diverse Backgrounds
Stay-at-Home Mother and Wife of Former Major League Baseball Player
Country Music Writer | Corporate Chief Financial Officer | Aesthetician
Elementary School Teacher | Luxury Real Estate Agent | Attorney | Architect
Home-Schooling Mom | Pharmaceutical Sales Representative
Beauty Industry Marketing Executive | General Contractor / Builder
Former Professional Figure Skater | Public Relations Executive | Artist and
Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer

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Profit

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Start Your Own Business Today
BIG BUSINESS LAUNCH KIT
$695
Also available: $395 Personal Results Kit and the $45 Business Portfolio. Kit contents
subject to change.
RFX EXPRESS BUSINESS KIT
$995
It Takes Just Minutes to Get Started
VALUED
AT OVER
$1,900

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On-the-Go Pack
Includes: NEW Flipbook with REDEFINE ACUTE CARE™
“before and afters”

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Road to RFX

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Redefining Business Ownership
Disclaimer: The information on this presentation has been provided by a Rodan + Fields Independent Consultant. Rodan & Fields, LLC
makes no guarantee as to the amount of income, if any, that Consultants participating in the business opportunity will generate. Each
Consultant’s business results may vary. For statistical information regarding Consultant earnings, please see the Rodan + Fields Income
Disclosure Statement on our website: www.rodanandfields.com/images/Archives/RF-Income-Disclosure-Statement.pdf