Dr. Katie Rodan and Dr. Kathy Fields became friends and colleagues while in dermatology residency at Stanford University. They were inspired by their mentor to change the rules of dermatology practice. They developed prescription-strength skincare products that could be accessed without a prescription, transforming acne treatment. Rather than retiring after early success, they continued developing products for other skin conditions through their company Rodan + Fields. Their direct selling model allows personalized customer experiences and opportunities for consultants to build successful businesses.

1. RODAN+FIELDS
®
DERMATOLOGISTS
PRESCRIPTION FOR CHANGE™

3. RODAN + FIELDS | 3
PRESCRIPTION FOR CHANGE™
It Takes Two
Dr. Katie Rodan and Dr. Kathy Fields became best friends during their
dermatology residency at Stanford University School of Medicine, where
they heard a compelling message from their mentor, the Chairman of the
dermatology department: find your purpose and make a difference or be
confined to a practice that’s ordinary. The Doctors interpreted this message
as an imperative: go forth and change the rules. And when it came to
changing the rules, they totally changed the game.
Our mission is to
connect people with the
products, the knowledge,
the resources and the
opportunities to change
skin and to change lives.

5. RODAN + FIELDS | 5
1
Old way
The practice of dermatology takes
place in a dermatologist’s office.
Dr. Rodan and Dr. Fields recognized that dermatologist treatment for common skin concerns was
unavailable to most people. The Doctors also observed how skin concerns can make people feel less
confident, more self-conscious and generally less happy than those with clear complexions. Even
people with access to dermatologists were hesitant to schedule an appointment, believing their action
reflected vanity rather than an investment in personal care and well-being.
Our way
Get out of the office
and into the real world.
With a passion for solving common skin concerns deemed “not serious enough for medical prime time,”
the Doctors went first into their laboratories and then into the home. By developing a comprehensive
medicine-based treatment available without a prescription, and by boldly stepping out of the clinic and
onto television screens, Dr. Rodan and Dr. Fields reached millions with an effective solution for mild to
moderate acne. In doing so, they transformed the lives of millions, revolutionized acne treatment, and
created an unprecedented success by connecting with people on a very personal level.
But it didn’t stop there.

6. 2
Old way
Quit while you’re ahead.
After achieving one of the most significant successes in the skincare industry, Dr. Rodan and Dr. Fields
could have easily slipped into comfortable retirement. No need to maintain an active dermatology
practice, no need to continue their academic roles at leading universities, no need to continue to
develop products and, especially, no need to start a new business.
Our way
Be more than a one hit wonder.
Beyond acne, Dr. Rodan and Dr. Fields know there are many skin conditions that affect people’s lives.
That’s why they created Rodan + Fields®
Dermatologists. Their dermatology-based Multi-Med®
Therapy
approach, medicated skincare delivered as a daily regimen, gives everyone the opportunity to achieve a
radiant, healthy complexion.

7. RODAN + FIELDS | 7

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3
OLD WAY
Find prestige skincare
behind a glass counter.
OUR WAY
Breaking out of retail.
While in retail, the Doctors discovered that their success came predominantly through “word of mouth”
from satisfied customers. In a bold move, Rodan + Fields became the first prestige skincare line to exit
the department stores and enter the world of direct selling. Through direct selling, the Doctors can
deliver a personalized experience to customers and empower Consultants to establish successful
businesses of their own.
After launching Rodan + Fields®
Dermatologists, the Doctors were courted by prestige retailers to bring
the credibility of their skincare products to department stores. Even as a top-tier brand, the Doctors’
vision of sharing the benefits of Multi-Med®
Therapy with everyone could not be realized as their
products were kept under glass.

10. A Beautiful Relationship…
As the creators of Proactiv
®
Solution acne treatment, Dr. Rodan and Dr.
Fields helped millions of people discover how clear, healthy-looking skin can
change lives.
As dermatologists, they can help millions more treat other skin concerns
with their medically-based regimens that use cutting edge technology and
elegant ingredients.
As entrepreneurs, they know how business success, along with great skin,
can dramatically improve your lifestyle, build confidence, and give you a
sense of freedom.
As the founders of Rodan + Fields
®
Dermatologists, the Doctors invite you
to join them in their life-long mission. With Rodan + Fields, you can change
your skin and change your life and help others to do the same. When people
see your radiant complexion, growing confidence and enthusiasm for your
business, they will be inspired to follow in your footsteps. And you’ll never be
alone. Rodan + Fields is committed to your success and will always help you
grow your business.
As a Rodan + Fields Independent Consultant, you receive…
- Exclusive product and business tools
- A rewards program for your loyal customers
- A robust and uniquely flexible compensation plan
- The opportunity to give back to the community through the Prescription for Change™
Foundation
- On-going training and communication from industry leaders
- Corporate events, marketing support, incentive programs, and more
- The ability to create financial and lifestyle options for yourself and your family

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“Our passion has always been changing
skin and changing lives…and not just for
some, but for everyone. With direct sales,
our passion is now a reality!”
A Prescription For Change.™

12. Disclaimer: The information in this brochure is not in any way intended to provide medical or business advice. The information in this brochure is
not intended to create a doctor-patient relationship. Rodan + Fields
®
does not guarantee that Consultants participating in the business opportunities
described in this brochure will generate any income. As with any business, each Consultant’s business results may vary, and will be based on, among
other factors, such Consultant’s individual capacity, business experience, expertise, and motivation. Readers are cautioned not to place undue reliance
on the information in this brochure and are urged to perform their own due diligence prior to making any decision to participate.
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