This document introduces the skincare company Rodan + Fields, founded by Drs. Katie Rodan and Kathy Fields. It summarizes their credentials and experience treating acne, and describes how they are now focusing on solutions for sun damage through their 4-step Reverse Regimen. It outlines the business opportunity for independent distributors to sell Rodan + Fields skincare products and build their own business.

2. GET TO KNOW TWO OF THE MOST RECOGNIZED
WOMEN IN SKIN CARE
• Dermatologists and
Creators of Proactiv®
Solution… the most
important acne treatment
in skincare history

3. FOUNDATION OF CREDIBILITY
• Stanford University educated
• Enviable press coverage
• Clinically proven products
• Successful, innovative
entrepreneurs

4. CHANGING LIVES AGAIN
• What Dr. Katie Rodan
and Dr. Kathy Fields did
for acne, they are now
doing for sun damage…
• And we’re inviting
YOU to join us as we
redefine independent
business ownership

5. CHANGE YOUR SKIN…CHANGE YOUR LIFE
• Use the Products
• Experience the
guaranteed results
• Tell others
• Enjoy the rewards

6. AN ENORMOUS SKIN CARE PROBLEM
• Estimated 50 million people
in the U.S. suffer from acne
• At least twice as many suffer
from sun damage
• Sun damage results from
everyday UV exposure
• It affects everyone

7. SKIN DAMAGE - #1 CAUSE OF AGING
It’s not what you see…
…it’s what you don’t see
that’s causing your skin to
age sooner

8. NEW INDEPENDENT BUSINESS OPPORTUNITY
• Just like the acne market
before 1995, the sun
damage market TODAY
has few options
• Rodan + Fields is the first
company in direct sales
with a solution

9. UNIQUE AND EXCLUSIVE PRODUCT TOOL
• The R+ F Spot Light
• Reveals the true condition of
your skin
• Helps you show the sun
damage that’s causing skin to
appear dull and aged
• Simple to use and easy to
share with others

10. THE SOLUTION: REVERSE REGIMEN
• Exclusive Multi-Med®
Therapy
• Dermatological-based
skincare solutions
without a prescription

11. EXFOLIATE, LIGHTEN, BRIGHTEN, PROTECT
• Simple 4-step regimen
• Each product builds
upon the previous for
the most visible results

12. REVERSE CLINICAL STUDY RESULTS
Clinically proven to
deliver brighter, 98% 98%
smoother, younger- 90% BONUS!!
looking, and more
even-toned skin*
30%
Showed Reported Showed visible Reported
visible smoother reduction in visible
improvement skin brown spots and reduction in
in brightness texture dullness fine lines
* An independent evaluator was secured to conduct the study of women, ages 29-72, over 2 months. The subjects’ skin conditions
were recorded on Day 1 and evaluated on Day 60 by both the subjects themselves and the independent evaluator. Percentages are
of women who showed or reported improvement.

13. PROOF POSITIVE: CLINICAL STUDY RESULTS
Before After

14. FREEDOM FROM FOUNDATION
Before After

15. PRODUCTS THAT CREATE RESULTS
REVERSE ANTI-AGE
Regimen for Regimen for
Brown Spots, Fine Lines,
Dullness and Wrinkles and
Sun Damage Loss of Firmness
UNBLEMISH SOOTHE
Regimen for Regimen for
Acne and Sensitive,
Post-Acne Marks Irritated Skin and
Facial Redness

16. COMMITMENT TO DIRECT SELLING AND
INDEPENDENT BUSINESS OWNERSHIP
“Our passion has always
been changing skin and
changing lives; not just for
some, but for everyone.
With direct selling, our
passion is now a reality.”

17. RODAN + FIELDS BUSINESS SYSTEM
AND DIRECT SELLING

18. A FEW QUICK STATISTICS
• Forbes Magazine predicts there will be 79 million new
home businesses in the U.S. by 2012
SBA and DSA 2007

19. A FEW QUICK STATISTICS
• Forbes Magazine predicts there will be 79 million new
home businesses in the U.S. by 2012
• Home based business equate to a $427 billion industry
and growing
SBA and DSA 2007

20. A FEW QUICK STATISTICS
• Forbes Magazine predicts there will be 79 million new
home businesses in the U.S. by 2012
• Home based business equate to a $427 billion industry
and growing
• Direct Selling industry $114 billion worldwide
SBA and DSA 2007

21. A FEW QUICK STATISTICS
• Forbes Magazine predicts there will be 79 million new
home businesses in the U.S. by 2012
• Home based business equate to a $427 billion industry
and growing
• Direct Selling industry $114 billion worldwide
• 15 million people in the United States own a direct
selling business
SBA and DSA 2007

22. DIRECT SELLING IN THE MEDIA
• Good Morning America segment featured direct sales
industry on Monday, July 6, 2009
• Focus on beating the recession by “Turning Passion
into Cash”
• Featured on Rodan + Fields Facebook fan page

23. UNIQUE TOOLS FOR BUSINESS SUPPORT
• PULSE
• RF CONNECTION
• SOLUTION TOOL

24. PULSE
• Your lifeline in action
• State-of-the-art technology
• The most comprehensive office tool in the industry
• Run your business anywhere, anytime
• Accelerates Social Networking

25. RF CONNECTION
• Customer Care managed by Registered Nurses with
experience in Dermatology
• ‘On call’ to answer questions by email and available
‘live’ during regular work hours
• Nothing like it offered in the industry to support
product results

26. SOLUTION TOOL
• Sophisticated “prescription tool” for all potential
customers
• Created by the doctors as a way to customize your skin
care solutions
• A few minutes of participation gives an accurate
“prescription” for all skin issues

27. ONE OF THE MOST COMPETITIVE
COMPENSATION PLANS IN THE INDUSTRY
• Provides early profits from
sharing products with others
• Opportunity for generous,
long term residual income
when you inspire others to
do the same

28. WHY RODAN + FIELDS?
• Unique Products
• Competitive Pay Plan
• Strong Support
• Growing by triple digits
month after month in the
face of today’s economy

29. REDEFINING THE DIRECT SELLING INDUSTRY
• Powerful Brand
• Unprecedented Media Coverage
• Pulse
• RF Connection
• Solution Tool
• Competitive Compensation

30. Just imagine if you were able to join the
Doctors when they created Proactiv®…

31. THE TIME IS NOW
• You can position yourself to take the lead as
Rodan + Fields expands across the country
• We invite you to get with the person who introduced
you to Rodan + Fields and join us today