The author studied business administration in university but their passion was fashion design. They started their own clothing brand called "Femme" and had early success selling designs to fellow students. However, they had to prioritize completing their degree over continuing to grow the brand. After graduating and working for several companies, the author wants to open their own boutique using the business skills learned in their degree. They see the IMBA program as an opportunity to further develop their entrepreneurial skills to help achieve their goal.