Viktoria Lavrenyuk has created a business plan to open a coffee place called Coffee Place in Paris, France. Her goals are to provide a friendly atmosphere serving quality food, drinks, and service at reasonable prices. Coffee Place will offer coffee, drinks, and snacks daily from 6am to 8pm. Viktoria aims to become well known in the local area for excellent service and coffee through advertising and a marketing strategy including flyers offering discounts. Her start-up costs are estimated at $10,178.

1. MY BUSINESS PLAN
Lavrenyuk Viktoria

2. PERSONAL DETAILS
Viktoria Lavrenyuk
24 years old
Cherkasy
knowledge of 3 languages: English,
Franch and German
good organization skills
driver's right
ability to co-operate and learn

3. INFORMATION ABOUT THE BUSINESS
Name: Coffee place
520 5th Street
Paris
5625
Viktoria Larenyuk
Owner

4. EXECUTIVE SUMMARY
• My mission is to will provide a friendly, comfortable atmosphere where
the customers can receive quality food, drinks and service at a
reasonable price
• My café will offer a variety of choices to the customers. Coffee, soft
drinks, lattes, espressos, smoothies, and tea of all sorts will be available
• Coffee Place will be open from 6:00 am to 8 pm daily
• The café will also serve deli-style breakfast sandwiches with the freshest
ingridients, muffins, coffee cake and etc

5. GOALS AND STRATEGIES
Strategy : work hard to have best-tasting coffee, treats, and service in the city
and surrounding area
Short-term goal: use the quality of our service and advertising to soon
become well-known throughout Paris
Long-term goal: expand the business to other locations and include catering

6. Job opportunity for many unemployment
Reasonable prices, wide variety of drinks
and treats
Weakness – no reputation
Pros and cons of starting new business

7. START-UP COSTS
• Licenses…………………50 dollars
• Food supplies ……………10000 dollars
• Insurance……………….200 dollars
• Incorporating……………..178 dollars

8. MARKETING STRATEGY
• I will do as much as I can to get my business name known throughout
Paris.I plan to make flyers to put on cars that have my business name,
logo, and address on them. It was also list the day of opening and will
state that if you will bring the flyer in through the first week of opening
you get 20 percent off any drink of any size.