The Facebook report summarizes metrics and strategies for an RIT Facebook page from September to March. Likes, engagements, and reach all grew substantially over this period. The best performing posts celebrated student and faculty accomplishments or featured the school in a local news story. The report recommends continuing to highlight achievements, involve students and faculty, and post engaging original content 2 times per day to further grow the page. A new #RITLead campaign is proposed to engage students by sharing stories of leadership from their peers.