The document summarizes MWT-Analytics, a startup providing a system for monitoring, warning, and tracing microbial contamination in the food industry. It has four founders with expertise in food safety, microbiology, data analysis, and biophysics. The company has developed a high-throughput analytical platform and big data analysis tools over 20 years. Their system collects sample data, analyzes it using MALDI-TOF, FTIR and other methods, and monitors, warns of, and traces contamination in food production lines using their software and spectral database. Their market is food processors and analytical labs worth $12 billion annually growing to $19.5 billion by 2022. Their business model involves licensing their database and charging $200

1. MWT-AnalyticsAS
c/o Inkubator, Ås, Norway
ww.mwt-analytics.com

2. Team &
Partners
Team: four co-founders with high level expertise in food safety control,
microbiology, data analysis and biophysics
• Unique competencies within emerging techniques for food safety control
• High-throughput technological platform developed during 20 years
• Big data analysis platform for high-dimensional analysis

3. Monitoring,
Warning and
Tracing in
food industry
Company Size Losses Cases
Elopak,
Norway
Number of employees is 2800,
and 11 production unites.
100.000
Euro
Annually
Fonterra,
New Zealand
Revenue is 22billion$ and 22000
employees
60Mio$ In 2013, due to the
contamination of milk
2016: Salmonella and Listeria in
Israel! Mios $$ of loses!
2016: Salmonella in UK and Listeria
in Norway! Mios $$ of loses!

4. New
emerging
techinques for
food safety
control
MALDI-TOF mass spectrometry
FTIR spectroscopy

5. Business Idea:
ASystem for
Monitoring,
Warning and
Tracing of microbial
contamination in
food industry
High-throughput
Automted Platform
IPR on analytical &
data analysis
technology
Ten years experience
in developing the
MWT-concept
We OFFER Spectral Database
We OFFER Data Management System - software contaning Big
Data analysis algorithms
We OFFER analytical platform for MALDI-TOF and FTIR

6. The use of
MWT-System
in food
industry
Food production line
Samples taken along the production line
Analytical Platform
(MALDI-TOF, FTIR)
Monitoring
Warning
Tracing
Data from other analytical
platforms
Data
MWT-Software-Database
Big Data Analysis

7. Market
Sector: Food Processing Industry/Analytical labs
Total available market: USD 12.03 Bn in 2015, and is expected to reach
USD 19.50 Bn by 2022.
Total available market in EU countries – appox. USD 1 Bn
Possible
customers
per today
Norway: TINE, Elopak, Nortura, Denmark: Arla, Finland:Valio
Germany:Tetrapak, France: GEA, Netherlands: Unilever,
Israel: Tnuva
Similar
actors on
the market
Market

8. We provide
A System for Monitoring, Warning andTracing of microbial
contamination in food industry – MWT-System

9. MWT-System and installation
• Establishment of protocols and routines
• Software installation
• Establishment of connection to existing databases and analytical
methods (FTIR and MALDI-TOF)
• Training
Maintenance (long-term customer relation)
• Database updates
• Software updates
• Process analysis
• Long-term support: Management of historical data by Big Data
analysis and improvement of food safety routines

10. Business
Model,
Price and
Customers
• Subscription
• Licenses for database
• 200.000Euro for MWT-System and its
integration
• 50.000Euro/annually for service
• 143 000 large food companies in Europe
• 450 000 large companies in Europe, MENA and
APAC region

11. Road Map
2016
2017
2018
2019
2020-
2021
Database
finished
Software
prototype
IFU –
Innovasjon
Norge ( first
customer
TINE)
Database
and Software
is finished
First
customer
TINE –
integration
finished
Market
activities
have started
3 Customers
Data
Analysis
Algorithms
Analytical
Platform for
sample
analysis
FTIR Spectral
Database –
300 entities
10 year
Experience
Continuous
marketing
4-6 Customers
Possible
Industrial exit

12. Financial plan
Investments in 2017-2018:
 2017: Development of Database. Investment need: 880000 NOK
 2018: Development of Software. New investment need: 1 060 000 NOK
 Remaining capital need will be provided by IFU project and customer
 Marketing: Marketing activities have started and will be intensified for the
Databases for 2017 and for the software in 2018.
-10.00
-5.00
0.00
5.00
10.00
15.00
20.00
2017 2018 2019 2020 2021
MillionsNOK
Cash
Cash

13. Investments
2017
 With 880kNOK investor money, we can achieve
an investment of additional 1.3 Mio NOK
through an IFU project financed by Innovation
Norway
 This will be invested to employ 1 microbiologist
(full-time) in 2017 and 1 software engineer/data
science person (20%)
 For an IFU project we have several possible
customers (Elopak,TINE, Nortura)

14. Risks and
Handling Plan
 New competitors
High company value will secure outcompeting position on
the long run. More than 10 years experience in developing
technological analytical platform and Big Data analysis tools.
 Unexpected development costs
IFU project through the close relation to the customer will
eliminate risks related to the unexpected development costs.
The team of MWT-Analytics has ready-to-integrate
technological and data analysis platform.
 New solutions
The MWT-System is highly flexible and have an ability to
integrate all types of data originated from existing analytical
platforms as well as from the new ones.

15. Contact