MWG Second Screen - Edwin Valent (SBS)

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Edwin Valent started as Chief Creative Officer at SBS Broadcasting in March 2012. His main goal for 2012 is to transform SBS into a full media format company that dictates the Dutch media market by showing how to create content for loyal communities and build new successful business models. SBS plans to tell stories perfectly for their target audience across all platforms, with the optimal media mix tailored for each platform. They will focus on second screen strategies, including program-related apps, to reconnect with audiences and deliver a more in-depth viewing experience during primetime.

Business Technology

WHO?

EDWIN VALENT
STARTED FIRST OF MARCH 2012 AS

INTRODUCTION
CHIEF
CREATIVE
OFFICER

2 MWG 14-06-2012 - SBS/CREATIE

MAIN GOAL 2012

TRANSFORM SBS INTO A FULL MEDIA FORMAT
COMPANY THAT IS FUTURE PROOF.

A COMPANY THAT DICTATES THE DUTCH MEDIA

INTRODUCTION
MARKET BY SHOWING HOW TO CREATE CONTENT FOR
LOYAL COMMUNITIES AND BUILD NEW SUCCESSFUL
BUSINESS MODELS.

3 MWG 14-06-2012 - SBS/CREATIE

FULL
MEDIA

INTRODUCTION
FORMAT
STRATEGY

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FULL MEDIA FORMAT VISION

TELL OUR STORY PERFECTLY

TO OUR TARGET GROUP

WHERE, WHEN AND HOW THEY WANT TO INTERACT

INTRODUCTION
WITH THE STORY...

5 MWG 14-06-2012 - SBS/CREATIE

FULL MEDIA FORMAT VISION

WE WILL CREATE FORMATS & DOMAINS WITH THE MOST IDEAL
MEDIAMIX (WHICH WILL BE FINETUNED CONSTANTLY IN TIME)
USING EVERY INDIVIDUAL PLATFORM IN THE MOST PROPER
WAY, REACHING THE TARGETGROUP PERFECTLY AND
DELIVERING LOYALITY & RELATIONSHIPS.

INTRODUCTION
TECHNIQUE IS NOT IMPORTANT, AS IT IS JUST A TOOL TO BRING
THE CONTENT TO YOUR TARGETGROUPS.

CONTENT IS KING.
ESPECIALLY AS A FULL MEDIA COMPANY!

6 MWG 14-06-2012 - SBS/CREATIE

IN PRACTICE...

CREATING A FULL MEDIA FORMAT:

1. WHAT IS OUR MESSAGE

2. WHO IS OUR AUDIENCE

INTRODUCTION
3. WHAT IS THE BEST MEDIAMIX FOR OUR CONTENT AND
AUDIENCE

4. OPTIMIZE CONTENT FOR EVERY INDIVIDUAL PLATFORM

5. CONTINUOUS COMMUNICATION

7 MWG 14-06-2012 - SBS/CREATIE
EDWIN VALENT - SBS (C) 2012

SBS/CREATIE

INTERACTIVE MEDIA >> SBS/CREATIE

TELL

INTRODUCTION
STORIES
8 MWG 14-06-2012 - SBS/CREATIE

BIGGER & COHERENT MEDIA MIX

INTRODUCTION
9 MWG 14-06-2012 - SBS/CREATIE

2ND SCREEN
SANOMA BOARD VISIT - SBS (C) 2012

WHAT’S HAPPENING

SBS 2NDSCREEN STRATEGY
MOSTLY PROGRAM-RELATED APPS

11 MWG 14-06-2012 - SBS/CREATIE
EDWIN VALENT - SBS (C) 2012

OUR WHY

SBS 2NDSCREEN STRATEGY
1. RE-CONNECT WITH OUR AUDIENCE (WHEN/WHERE/HOW)
- LOYALITY // COMMUNITY // MOST ACCESSIBLE WAY

2. DELIVER A MORE IN-DEPTH EXPERIENCE DURING PRIMETIME

3. CREATE LOYALITY >> COMMUNITY

4. LONGER VIEWER ATTENTION, LESS CHANNEL SWITCHIN’

5. INNOVATIVE

6. MORE GRP’S

7. NEW TOUCHPOINTS >> NEW BUSINESS MODELS

12 MWG 14-06-2012 - SBS/CREATIE
EDWIN VALENT - SBS (C) 2012

OUR WHY

SBS 2NDSCREEN STRATEGY
WITH OUR SECOND SCREEN STRATEGY WE WILL
CLAIM A MORE IN-DEPTH AND EXTENDED
EXPERIENCE ON PRIME TIME
(19.00 HRS - 23.00 HRS) EVERY DAY.

WE ARE THE FIRST IN THE NETHERLANDS (AND ABROAD)
THAT DELIVERS THIS RICH EXPERIENCE ON PRIMETIME.

* WHERE, WHEN & HOW OUR AUDIENCE WANTS IT:
- IPHONE (SEPT 2012)
- IPAD (SEPT 2012)
- WEBBASED (SEPT 2012)
- ANDROID PHONE (NOV 2012)
- ANDROID TABLETS (NOV 2012)
- (WINDOWS8)

13 MWG 14-06-2012 - SBS/CREATIE
EDWIN VALENT - SBS (C) 2012

SBS 2NDSCREEN STRATEGY
GET
THE
FEELING

14 MWG 14-06-2012 - SBS/CREATIE

SBS 2NDSCREEN STRATEGY
15 MWG 14-06-2012 - SBS/CREATIE

SBS 2NDSCREEN STRATEGY
16 MWG 14-06-2012 - SBS/CREATIE

SBS 2NDSCREEN STRATEGY
17 MWG 14-06-2012 - SBS/CREATIE

SBS 2NDSCREEN STRATEGY
18 MWG 14-06-2012 - SBS/CREATIE

SBS 2NDSCREEN STRATEGY
19 MWG 14-06-2012 - SBS/CREATIE

INTEGRATED IN FULL MEDIA FORMATS

SBS 2NDSCREEN STRATEGY
20 MWG 14-06-2012 - SBS/CREATIE

DIGITAL DEVELOPMENTS
21 MWG 14-06-2012 - SBS/CREATIE

NEW BUSINESS MODELS

SBS 2NDSCREEN STRATEGY
22 MWG 14-06-2012 - SBS/CREATIE

SBS 2NDSCREEN STRATEGY
23 MWG 14-06-2012 - SBS/CREATIE

RESUME

SBS 2NDSCREEN STRATEGY
EVERY DAY
YOU GET MORE
AT SBS6!
sept 2012
end of year veronica & net5

24 MWG 14-06-2012 - SBS/CREATIE
EDWIN VALENT - SBS (C) 2012

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MWG Second Screen - Edwin Valent (SBS)

1. SBS BROADCASTING MWG 14th OF JUNE 2012

2. WHO? EDWIN VALENT STARTED FIRST OF MARCH 2012 AS INTRODUCTION CHIEF CREATIVE OFFICER 2 MWG 14-06-2012 - SBS/CREATIE

3. MAIN GOAL 2012 TRANSFORM SBS INTO A FULL MEDIA FORMAT COMPANY THAT IS FUTURE PROOF. A COMPANY THAT DICTATES THE DUTCH MEDIA INTRODUCTION MARKET BY SHOWING HOW TO CREATE CONTENT FOR LOYAL COMMUNITIES AND BUILD NEW SUCCESSFUL BUSINESS MODELS. 3 MWG 14-06-2012 - SBS/CREATIE

4. FULL MEDIA INTRODUCTION FORMAT STRATEGY 4 MWG 14-06-2012 - SBS/CREATIE

5. FULL MEDIA FORMAT VISION TELL OUR STORY PERFECTLY TO OUR TARGET GROUP WHERE, WHEN AND HOW THEY WANT TO INTERACT INTRODUCTION WITH THE STORY... 5 MWG 14-06-2012 - SBS/CREATIE

6. FULL MEDIA FORMAT VISION WE WILL CREATE FORMATS & DOMAINS WITH THE MOST IDEAL MEDIAMIX (WHICH WILL BE FINETUNED CONSTANTLY IN TIME) USING EVERY INDIVIDUAL PLATFORM IN THE MOST PROPER WAY, REACHING THE TARGETGROUP PERFECTLY AND DELIVERING LOYALITY & RELATIONSHIPS. INTRODUCTION TECHNIQUE IS NOT IMPORTANT, AS IT IS JUST A TOOL TO BRING THE CONTENT TO YOUR TARGETGROUPS. CONTENT IS KING. ESPECIALLY AS A FULL MEDIA COMPANY! 6 MWG 14-06-2012 - SBS/CREATIE

7. IN PRACTICE... CREATING A FULL MEDIA FORMAT: 1. WHAT IS OUR MESSAGE 2. WHO IS OUR AUDIENCE INTRODUCTION 3. WHAT IS THE BEST MEDIAMIX FOR OUR CONTENT AND AUDIENCE 4. OPTIMIZE CONTENT FOR EVERY INDIVIDUAL PLATFORM 5. CONTINUOUS COMMUNICATION 7 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012

8. SBS/CREATIE INTERACTIVE MEDIA >> SBS/CREATIE TELL INTRODUCTION STORIES 8 MWG 14-06-2012 - SBS/CREATIE

9. BIGGER & COHERENT MEDIA MIX INTRODUCTION 9 MWG 14-06-2012 - SBS/CREATIE

12. OUR WHY SBS 2NDSCREEN STRATEGY 1. RE-CONNECT WITH OUR AUDIENCE (WHEN/WHERE/HOW) - LOYALITY // COMMUNITY // MOST ACCESSIBLE WAY 2. DELIVER A MORE IN-DEPTH EXPERIENCE DURING PRIMETIME 3. CREATE LOYALITY >> COMMUNITY 4. LONGER VIEWER ATTENTION, LESS CHANNEL SWITCHIN’ 5. INNOVATIVE 6. MORE GRP’S 7. NEW TOUCHPOINTS >> NEW BUSINESS MODELS 12 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012

13. OUR WHY SBS 2NDSCREEN STRATEGY WITH OUR SECOND SCREEN STRATEGY WE WILL CLAIM A MORE IN-DEPTH AND EXTENDED EXPERIENCE ON PRIME TIME (19.00 HRS - 23.00 HRS) EVERY DAY. WE ARE THE FIRST IN THE NETHERLANDS (AND ABROAD) THAT DELIVERS THIS RICH EXPERIENCE ON PRIMETIME. * WHERE, WHEN & HOW OUR AUDIENCE WANTS IT: - IPHONE (SEPT 2012) - IPAD (SEPT 2012) - WEBBASED (SEPT 2012) - ANDROID PHONE (NOV 2012) - ANDROID TABLETS (NOV 2012) - (WINDOWS8) 13 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012

14. SBS 2NDSCREEN STRATEGY GET THE FEELING 14 MWG 14-06-2012 - SBS/CREATIE

15. SBS 2NDSCREEN STRATEGY 15 MWG 14-06-2012 - SBS/CREATIE

16. SBS 2NDSCREEN STRATEGY 16 MWG 14-06-2012 - SBS/CREATIE

17. SBS 2NDSCREEN STRATEGY 17 MWG 14-06-2012 - SBS/CREATIE

18. SBS 2NDSCREEN STRATEGY 18 MWG 14-06-2012 - SBS/CREATIE

19. SBS 2NDSCREEN STRATEGY 19 MWG 14-06-2012 - SBS/CREATIE

20. INTEGRATED IN FULL MEDIA FORMATS SBS 2NDSCREEN STRATEGY 20 MWG 14-06-2012 - SBS/CREATIE

21. DIGITAL DEVELOPMENTS 21 MWG 14-06-2012 - SBS/CREATIE

22. NEW BUSINESS MODELS SBS 2NDSCREEN STRATEGY 22 MWG 14-06-2012 - SBS/CREATIE

23. SBS 2NDSCREEN STRATEGY 23 MWG 14-06-2012 - SBS/CREATIE

25. QUESTIONS?

26. SBS BROADCASTING THANK YOU

MWG Second Screen - Edwin Valent (SBS)

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