The music video for Kanye West's song "BLKKK SKKKN HEAD" uses dark, aggressive imagery and transformations to portray messages of violence, racism, and danger. It begins by showing three men dressed as Ku Klux Klan members with their faces transforming into dogs. Later scenes show Kanye West dressed in black with a chain, meant to emphasize his identity as a rapper. The video cuts between close-ups of faces and full body shots against a black background to create an unsettling and intimidating tone. It ends by returning to the original shot of the three Klansmen, closing the video with a bookend image that references the song's exploration of racism.

1. Music video analysis
• BLKKK SKKKN HEAD

2. intro
BLKKK SKKKN HEAD- Kanye West this video has many conventions of a RAP/R&B. Also a feature
of a darker nature.
• violence
• racism
• religion
• aggressiveness

3. At the beginning of the video 3 men
appear on the screen, then are dressed
as the KKK. this is an ironic image that
Kanye west is trying to portray. The shot
is taken at a media close up of the there
men.
The image then zoom out making the
background darker, this then relates with
the name of the song Black skin head.
this also set the image and the mood of
the song as when this transforms the
whole background becomes black.
The image then turns completely black then the faces on
the men turn into dogs give the video a dark image. this
also can relate to violence.

4. The image then somehow transform to this shadow, is the
shape of a man, we also notice that the face is black, which
relates with name of the song and the background. this could
be confusing for the audience, as the last image was three
dogs, which is then shot reverse shot with the white shadow
that appear on screen.
contrasting to the previous shot of the white
shadow, the lighting and miss-en-scene of Kanye
west in his leather pants and the black
background. there is also illustration as the artist
raps about leather black jeans and he is wearing
them. this video also emphasises the promotion of
Kanye west as most of the shots and back ground
of dark, aggressive and creative.
this next image Kanye west goes completely black, this is to
show the exspesice chain that is around his neck this
indicates wealth. the camera angle also is different to the shot
above as it is as a median close

5. we then get an close up image of the characters face, we
see that he is wearing the chain again this also relates that
he is a rapper. Also notice the mask which gives off an
impression of violence and danger.
this next shot is confusing for the audience as from a
human it transforms to a mental objects, which is
juxtaposed as it has nothing to do with the enter video.
the artist added this feature to the video to give it a
psychedelic feel, he could have also added it to show
off his creative side.
This next image we see Kanye west looks as if he is
approaching forward with an arm of dogs. This again
relates to violence and danger, the whole image in
blacked out allowing us only to see the out line of the
bodies and eyes are the dogs and of Kanye west
again the chain has been highlighted to indicate that
his is a rapper.

6. we then get a close up off Kanye character
getting bigger and bigger which could relate
with his ego getting bigger and bigger
throughout the song. the camera has been
shot a an extreme close up so that we can only
see the middle part of his body. this has been
purposely done so that the views feel
intimidated by the image, it also blends in well
with the video, as it is creative and aggressive.
The image then changes back to what it was at the
beginning of the video as we see the median close
up of three men dressed as the KKK. this has been
cleverly put together to portray a message and it
also relates the message well to the views watching
the video. they have also make the background dark
so that the only thing that can be seen is there eyes
which again create an violent effect.
we then get an extreme close up of one of the people who is
dressed as the kkk, this is how the video ends this is to give
a series ending effect on the views.