Music videos have the purpose of advertising the artist's song and encouraging sales while representing their image. Common conventions include using a variety of shots like close-ups and long shots to convey emotion and match lyrics, with camera movements matching the pace of the song. Lighting, props, costumes, and colors are also used to reflect the theme and feeling of the song, while editing techniques like jump cuts allow for quick transitions between scenes.

1. Conventions of
Music Videos

2. The Purpose…
• To advertise the artists song and encourage sales
• Usually represents the ‘artists image’.
A good example of this is Lady Gaga and her
sometimes extravagant videos and image.

3. Conventions
Camera-work
• Often use a range of shots- close-ups, long shots
and
• Close-ups are often used to convey the emotion of
the song, they are also used to reflect the lyrics with
the movement of the artists lips
• Camera movement is dependent on the pace of the
song
Panning and tracking can be used to match the pace

4. Conventions
Mise-En-Scene
• Lighting can often be used to portray emotion
e.g. darker lighting would suggest a depressed
mood
• It can be very important for things like props or
costume to reflect the theme/feeling of the song
• Colour can often reflect the mood, genre and
pace of a song

5. Conventions
Editing
• Jump cuts are a popular technique for music
videos as it allows for a quick transition to the
next scene
• Transitions can be used in order to create more
of an effect
• Fade is often used to end a music video