The document is a concept paper for a music video for the song "Beauty and the Beat" by Justin Bieber. The concept is to make a fun, attractive video that approaches the audience positively. It will feature 4-5 people holding the camera and walking while lip syncing to the song. Handheld shots will be used to give it a natural look. Outdoor filming is preferred for the background. Rehearsals will help shots go smoothly during filming.