The document provides details about a proposed music video that will tell the story of a drug addict who develops schizophrenia. It will show her regularly experiencing hallucinations as she abuses drugs, unaware that she has a mental illness. The video will include scenes of her in a club surrounded by other drug users, as well as scenes depicting her drug-induced hallucinations. It will incorporate conventions of dance music videos like lighting, camerawork, and close-ups, while also including a narrative element to portray the effects of drugs on mental health.

1. Ideas and Concepts
My music video is based on the mental illness Schizophrenia
Schizophrenia is a long-term mental health condition that causes a range of different
psychological symptoms, including:
- hallucinations - hearing or seeing things that do not exist
- delusions - unusual beliefs not based on reality which often contradict the evidence
- muddled thoughts based on the hallucinations or delusions
- changes in behaviour
My idea is that a long-term drug addict and hardcore party animal becomes
schizophrenic and regularly experiences hallucinations, she is unaware she is ill and
believes the hallucinations and delusions are the side effects of drugs.
Triggers
Triggers are things that can cause schizophrenia to develop in people who are at risk..
Drug abuse is a trigger of Schizophrenia
Drugs do not directly cause schizophrenia, but studies have shown drug misuse increases
the risk of developing schizophrenia or a similar illness.

2. The Song
http://www.youtube.com/watch?v=4AqbLGHqsTg
Redlight – Get Out My Head (2012)
I chose this song as the lyrics relate to the idea of drugs and
hallucinations but also the song perfectly fits my chosen genre of
dance and is often played in clubs.
The majority of the video will be a club scene showing the
performer in a environment where the people surrounding her are
evidently drug takers and so is she. There will be other scenes will
be crazy hallucination scenes.

3. Narrative and performance
• The majority of my video will be narrative, trying to
portray the effects of drugs on mental health
• I will have some performance however
• My performance will different to a typical music video
performance for example Rihanna
• The performance will be done by the main character in
the storyline
• The main performer will sing certain lyrics and for
example – when she is hallucinating she will sing
‘You’ve ruined my flow’ in the bathroom mirror
• There will be close ups of the performer when she is
dressed up in the club for male gaze

4. Genre
• The genre of my video is dance.
• The conventions of dance videos are dance routines/moves, male and
female gaze, strong bright lighting, very colourful scenes, variations in
camera shots and angles especially a lot of close ups of the artist singing
and some narrative but a lot of performance

5. Target Audience
• My chosen target audience is older teens to young adults.
• Generally dance music doesn’t appeal to younger teens as they are not
clubbers. Dance songs only becomes popular with younger audiences if
they reach the charts
• My target audience will be the kind of people interested in clubbing, DJing
and going to festivals and concerts.

6. Influences
Ed Sheeran – The A Team
Although this song doesn’t come under the dance genre, the video itself has
influenced my decisions in terms of my storyline. The storyline within this
video is very similar to mine however my video has an edge to this video as
it brings mental illness into the picture which is something that is generally
not addressed much in society.
Calvin Harris ft. Tinie Tempah – Drinking From the
Bottle
This video has influenced me because it fits most of the dance music
video conventions. The video also has lots of random scenes and there
is an evident theme throughout that drink influences peoples decisions.

7. Use of Andrew Goodwin’s
Conventions
• Genre – my video too an extent fits the typical conventions of a dance
video but too an extent doesn’t
• Star Iconography – this will not be evident in my video as dance music
artists are usually DJ’s and tend to stay out of their videos and the
performer will be dresses undesirably
• Lyrics and visuals – there will be many links with the lyrics and the visuals
for example the song is about drugs and audiences will be obvious to the
audience that the performer has taken drugs
• Music and visuals – there will be a relationship with the music and visuals,
there will be a DJ in the club scene who is shown to be dropping the beat,
the camerawork will match the tempo of the music for example when the
tempo increases so will the cuts

8. Use of Andrew Goodwin’s
Conventions
• Intertextual references – there will be no intertextual references, my video
is based on a unique topic that no other music videos have touched upon
and even the media in general rarely publicise mental health
• Voyeurism – not really, not with the performer however there will be
male and gaze when audiences watch my video as the clubbers will be
dressed provocatively
• Close ups - a lot of close ups will be used, but not like you would typically
see in a dance music video, the close ups are not all of the performer,
some are of the crazy random scenes to highlight the madness caused by
the song and the beat and of the performer to highlight her distress and to
get audiences to sympathise with her

9. Lyrics
Get out my head
Get out my head
(Schizophrenic hallucinations)
Oh you just don’t know,
How much you messed up my flow
How much you messed up my flow
(Drugs messing up her life)
So high but now I’m low
(Withdraw symptoms)
Oh thinking about you,
Wasting all my time on you,
(Regretting everything)
You used to feel so brand new,
(As time passes, you may need larger doses of the drug to get high)
You mean nothing to me
(Lying to herself)

10. Music Video Structure
I have done a rough plan of what will be happening in my music video based
on the tempo and dynamics of the song.
• First 7 seconds, quick shots of drinking and drug taking, bad childhood, crazy animal
faces, hallucinations
• main actor waking up in a bed confused where she is
• flashbacks of night before
• 0.22 looks at drugs on bed side table, leaves house
• walking through town up until 0.48 (evident scene when she talks to a strange man)
• party scene up until 1.17
• in club toilet scene going nuts – withdraw symptoms
• 1.32 – looking in mirror going crazy, extreme makeup
• 1.45 people coming in and out of toilets quickly, takes pill from pocket
• 1.58 flashbacks of childhood, nights with strange men, places she’s ended up, flashbacks on man on
street who gave her pills,
• 2.13 throws up from pill, scene overlap…..
• 2.13 back in club – strange hallucinations – animals, bright colours, flashing lights
• 2.40 fade out
• wakes up in mental hospital with therapist – almost as if she was telling her story to her therapist
• video ends, door slammed on her room

11. The Performer
I want the performer for my video to be female. So the audience are more
likely to sympathise with her.
She will dress provocatively and wear heavy makeup but dressed cheap and
trampy to show she is of low class. She will be attractive.
I want to give off the idea that the performer gets herself into dangerous
situations where she gets taken advantage of.

12. Locations and Props
• Drama theatre
• Gig
• Toilets
• House
• Animal masks
• Party clothing
• Lighting
• Alcohol
• Tablets

13. Camerawork
• Various angles and shots to show the craziness of the night.
• Mostly medium shots so you can fit all of the madness into
one shot.
• A few large close ups to highlight some of the craziness
going on for example close ups of the animal masks worn
by the performers and close ups of the performers in the
clubs. Large close ups of the performer
• The movement will be rapid to present to the audience
how the people in the video would be seeing things, due to
drink and drugs their vision would be affected so
everything would be happening quickly.

14. Editing
• Slow cuts before the beat drops, once the
beat drops the cuts will become much more
rapid and match the music.
• The transitions will be very quick to represent
the madness of the night.
• The pacing will start of slow, a lot of slow
motions shots when building up to the beat
dropping, once the beat drops the pacing will
become a lot quicker.

15. Effects
• I will use lots of colour and flashy effects to
give off the idea that it’s a club and there are
lots of flashing strobe lights.
• I will use lots crazy effects and transitions to
make it obvious to my audience when the
performer is hallucinating.
• I will use slow motion and fast motion effects
to show the effect the drugs have on the
performers mind.

16. End