The target audience of this One Direction music video is 5-19 year olds. The lyrics tell a story of regret over past relationships where the singer gave love but didn't feel a real emotional connection. They express a desire to run away from the hurt they've caused. The video uses a single main camera that the band sings toward but also follows each member individually. It incorporates old photos that fade into scenes of the band recreating the same poses now to help illustrate the lyrics. The tempo is a laid back pop style that has an underlying sad tone to match the meaning and story being told through the words.

1. Music Video Analysis
Comment on the following aspects in relation to your music video choice.
How will these techniques appeal to the target audience needs?
http://www.youtube.com/watch?v=W-TE_Ys4iwM (One Direction)
Target Audience &
needs
5-19 year olds
because they appeal to different ages because there lyrics aren’t offensive or rude
Lyrics "Written in these walls are the stories that I can't explain, I leave my heart open but it stays right here empty for days"
They have so many memories and regrets of things they have done and they have no idea why they did them. "that I can't explain"
They have an open heart to their girls but then they feel like they've used their own love up until its empty.
"She told me in the morning , She don't feel the same about us in her bones”
Everything can change overnight. He acts different in the morning because he's not sure what he's feeling. He's confused because
he knows he should love her but he doesn't feel it. And she senses that. So deep down inside she doesn't feel the same about the
two of them anymore.
"It seems to me that when I die , These words will be written on my stone"
This same process happens time after time. Girl after girl. They feel like they have a reputation of hurting girls and someday when
they die this reputation will be engraved on their tomb stones.
"And I'll be gone, gone tonight, The ground beneath my feet is open wide"
He wants to run away from the hurt he's caused. The ground beneath his feet is open to go find a new life. New people. New
reputations.
"The way that I've been holding' on too tight, With nothing in between"
He holds on to the girl so tightly when really there's no emotional attachment there between him to her.
"The story of my life, I take her home, I drive all night to keep her warm and time, Is frozen (the story of, the story of)"
it always happens the same way. He romances her. He thinks he loves her and he'd do anything to keep her happy. And in that
moment, time is frozen because that's where he wishes that the relationship's dynamics would stay.
"The story of my life, I give her hope, I spend her love until she's broke, inside, The story of my life (the story of, the story of)"
It happens time and time again, he gives her hope to begin with and then as his love fades he spends hers until she feels so broken
from confusion of where she stands in every moment that she's with him.
"Written on these walls are , The colours that I can't change"
All these memories are unchangeable
"Leave my heart open , But it stays right here in its cage"
Although my heart always seems open and although I'm open to relationships, my heart is bound by uncertainty and unwillingness
to fully open up to any girl. It's locked up.

2. Music Video Analysis
"I know that in the morning now , I see ascending light upon a hill"
He knows that there will be a silver lining with each new day that comes along. Even though he feels so awful it will get better.
"Although I am broken, my heart is untamed, still"
Even though his heart is broken, it's broken because of the hurt he feels for hurting the girl. Not because she tamed his heart,
because his heart can't ever be tamed.
"And I'll be gone, gone tonight, The fire beneath my feet is burning bright"
The ground beneath his feet is burning him. Because of all the pain he feels in every moment he spends still surrounded by the
same broken relationships. So he just wants to run away.
"And I've been waiting for this time to come around, But baby running after you is like chasing the clouds"
Now he realises he actually loves her but she won't have a bar of it because of the past. And that's the story of his life. That's just
how it goes.
Tempo It’s quite a chilled laid back song with a slow tempo throughout but a happy up beat tempo has a slight ‘sad’ beat also because the
song is supposed to have a meaning
Genre Pop
Camera Technique One main camera which they come towards and sing to but then changes to one that follows each of them around individually in
their own scene it follows them as they come towards the camera and are singing to it.
Editing The editing shows an old photo of which they have recreated and stood In the same position and it slowly fades into them now.
Use of digital effects none