The document describes the process of creating an R&B magazine for an AS Media coursework. It discusses targeting the magazine towards males aged 17-34 and using conventions from real hip hop magazines in its design, such as colors, layout, and stereotypical clothing of subjects. The document also explains how the magazine represents its target social group through language, images, and topics covered in articles.

1. For my AS Media Coursework I have created a R‟n‟b magazine. My magazine is
mainly aimed at males but has a possibility of attracting females. hopefully is very
popular and attractive if it were to be distributed. The targeted audience is 17-34
years old.

2. In what ways does your media product use, develop or challenge forms and
conventions of real media products?
 My media product challenges several conventions of a real media product. The way I have done this is that I have first
analysed, compare and contrasted different hip hop magazine and have to taken out the main points and main details that make
the magazine a hip hop magazine, such as the Header, layers ,the basic layout of pull quotes, eyebrow and the colour scheme. To
keep my magazine to be related to hip-hop magazine I kept my magazine very simple. To get the understanding of a hip-hop
magazine I had looked at Vibe Magazine. This gave me an understanding of how its presented in the form of layout and design. I
had found on several photographs of the cover( such as the image below.) Showing that the colours used, the type of typography
such as its big and bold making it very eye-catching as it shows all the big and important news.
Masthead
Artist
name
Pull Quote
Black, white
and red colour
scheme
Central
Image
Cover lines

3. In what ways does your media product use, develop or challenge forms
and conventions of real media products?
 Thought out my whole magazine I have kept all the same style with black background with white and red lettering. My
magazine front cover would be seen as a typical hip-hop magazine as it has the same conventions such as the items he has
on him and the type of clothing he has on him, such as a black hoodie, with a sliver chain and a brown necklace. This is the
same as a hip-hop is normally seen as hood and the type of clothing he's wearing is hood type. Another convention is that it
has simple cover lines and has hip-hop artist‟s names in the cover line. Furthermore the colouring used has the same
convention of a hip-hop magazine as they normally use no more than 3 colours this related to my magazine (as you can see
below) I have only used white, black and red. This making it more attractive, bold and eye-catching to the background as
red stands out on red and I have used this colour scheme for all of my pages making it stand out against the background.
Same use of colours: Red, Black and White
throughout all pages and same layout on all
pages.
Typical stereotypical hip-hop clothing
used black hoodie and white chain with
his hood up.

4. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
 The masthead I created is simple, bold, powerful which makes it attractive to the eye. The masthead is
seen as masculine as it contains bold colours such as black and red which is related to masculinity which
again is related to my target audience as they are mostly male. Also related to a convention of a media
product as of that reason. The used to create my masthead is Lithus Pro which is a simple font which
relates to the convention of a media product. I have called the magazine “Detox.” had only two basic
colours red with a stroke of black.
Simple, Capital Letters with a black One colours and different
Not conventional as background.
contains more than font.
one colour with a glow
and a shadow, to
make it stand out.

5. How does your magazine represent
particular social group?
My music magazine is aimed at a certain group as of the language, lifestyle and clothing and have
done this purposely in order to attract a large audience from the hip-hop side as its most related to
me.
By comparing the front cover of Vibe magazine I have compared it to my front cover image and
structured some resemblances in the same way such as a middle image and created a black
background. I had made my model pose with a hat on and starting straight at the camera and make
his face almost expressional as the same as the vibe magazine to give it that rough urban look which
was the most significant look. This will compare to a normal hip-hop stereotype as he's emotionless as
are most front cover images in a hip-hop magazine. To relate to the Asian community I had taken a
photo of an Asian man rather than the stereotypical coloured or white man who's normally related to
hip hop magazine trying to branch my magazine further. The way I took this picture is on a brown
background with hardly any light hit from either side. This shows that he's more than he's perceived to
seen as he look very serious and staring straight at the camera.
C1-D is the targeted audience social group as they are skilled workers possible young adults aged
early to mid 20‟s all the way to students who are still in education from secondary school to further
education. This magazine will most probably not be suited for class A or B as the informal language
used and the layout of the magazine has a possibility of being different to there social target
magazine.

6. How does your magazine
represent particular social group?
. The name DETOX shows a hip-hop generated vibe as it from Dr.Dre‟s album name and he's know worldwide
and its relates back to hip-hop. For my double page spread interview there is informal language used which will
hopefully connect to the audiences attention as the social groups its aimed at tend to used the same language.
Also for my content page I have made the artist have his hood up with an aggressive look on his face this is how
the media stereotype the hip-hop fans and readers which will interest the readers into buying the product and
relate to the target audience.
Hood up with an
Type of language used „Jeeez aggressive look on his
fam‟ would be understand by the
face, stereotypes of
young adults of today.
how the media
portrays hip-hop fans
as threatening.
Same name and Dr.Dre also
know as the start of hip-hop.
Represents young adult social
group as of the hip-hop genre.

7. What media institute might distribute your product and
why?
To find out about who would distribute my magazine I researched IPC and Thrust Publishing.
IPC Inspire which is a subsidiary of Time Warner which is multinational global co-operation the headquarters for the head publisher
TimesWarner is based in New York, New York. They aim to three core thing, men, mass market women and, upmarket women. They also
publish a range of magazine such as sports, music and fashion. They publish several magazines such as NME and UNCUT. IPC inspire
tend to aim at the higher social class range A-D making it very unlikely to publishes my magazine as my target social class is C1-D.
Moreover IPC aim for a older age group 25+ rather than my target audience from 16-34. IPC tend to publish older music magazines such
as UNCUT which is aged 35-55. With all the following reason they wouldn‟t be suffice and the right publishers as big as they are to publish
my magazine.
Thrust Publishing are a single independent publishing company and are a specialist publishing company as they only publish DJ
magazine which is aimed at 16-25 years old and up and coming DJ‟s. However they contrast thought the magazine the advertising stays
consistent as most of the younger aged people are DJ tend to be younger people. Its advertising includes technical music equipment
such as speakers and so forth also they advertise club parties for up and coming British DJ‟s to get involved into which will lead more DJ‟s
into reading and buying this magazine. They also have a fairly expensive price of £3.95. the magazine is translated monthly to
Portuguese, Polish (since June 2010),Ukrainian, Lithuanian, Chinese, Bulgarian, Spanish, French, German and Italian. Making it have a
fairly large fan base but not a big as IPC have.
Concussively I believe Thrust Publishing will be better publishing my magazine as they have a fairly large base (over Europe) and target
the same audience my magazine does. Furthermore they can launch another type of magazine but it will still be in the same genre as
there magazine so it will hopefully increase there fan base. More over the it could end up having a radio station as Trust publishing's
could create a radio station and use DJ to promote it and try get DJ‟s into the radio station and joining and that could lead to the
promotion of DETOX magazine and could be like Capital FM 95.8 as the could play hip-hop at the same time increasing there fan base
for both magazines.

8. Who would be the audience for your
media product?
 To find out my target audience I looked at Vibe‟s media pack from
2004, http://www.scribd.com/doc/16140508/Vibe-Media-Kit-2004
 My targeted audience for my media product will be mostly men by 55% whilst women is 45%.
 Class: C1-D
 There class groups are our target aim as they will most likely listin to hip-hop and RnB generes of
music. Mostly into mainstream artist and the odd undercover artist. Interest:
Alcohol, Technology, Cars, mobiles and perfumes.
 Age: 17-34 years old.
 This magazine could be sold in shops that attract young adults such as
JD, footlocker, adidas, Topman and Blue inc which would mostly target the male audience whilst to
target the female audience it could be sold at River island, H&M and topshop but could aslo be sold
a bookstores such as W.H.Smith and Waterstones and many other stores. They would also like to wear
brands such as they could wear track suit and makes such as adidas, nike, puma and so forth for
both males and females and that the artist wear this in there music videos. The television shows young
adults watch could watch music channels like KISS, MTV and VIVA. Also they could watch show like
Hollyoaks , Vampire Dairies and realties shows this would be a natural stereotype viewed by the
media.
 The audience for the magazine may be 60% employed as they have money to spend on non-
essential things, whilst 40% will be unemployed or in education so they could ask money for there
parents to buy the magazine.
 My magazine will attract the same type of audience as the link shown above.

9. How did you attract/address your audience?
 The way I had attracted my audience is by the type of costume used such as the content page the artist is wearing a hoodie
with his hood up and a silver chain this is related by the media as of how the youth and young adults of today dress.
 Also by the cover lines will relate to the audience as the younger generation listen to the type of music shown on he cover
lines and the type of articles they would be interested in such as jay-z know as the father of hip-hop so the younger
generation would be interested to read about him also Rhianan who is know as a sex icon the males would be interested to
be reading about the article as she know as a sex icon however females would also be interested as she‟s extremely famous
and good looking a young females which are targeted at my audience would think of her as a role model and would like to
know ore about her life. A way I had manipulates the magazine to attract my target audience is that I made the artist look
straight at the audience to catch there attention than drags there eye toward the cover line making them want to purchase
my media magazine, also by the costume he's wearing is normally clothes worn by the target audience.

10. What have you learnt about technologies from
the process of constructing this product?
 The creation of my magazine used several software's and different types of technology needs such as
Microsoft word, PowerPoint, Photoshop, InDesign, Word press used for my blog, SLR camera, slideshow
viewer, computer, Google chrome, Social Networking sites such as face book. Twitter and others and
photo viewer.
 There were several different techniques used such as exporting files as a JPEG so it takes up less space
and is easier to upload on to my blog, also another technique need was to create a blog and keep
everything sorted by uploading different aspects and storing them into there specific place. All these
software's are accessible by the internet or by using the software's that have already been installed on to
the computer. The software's are fairly easy to use as I have use them several times before apart from
InDesign and word press however I learned how to use it fairly quickly.

11. Looking back at your preliminary task, what do
you feel you have learnt in the progression from it
to the full product?
 From the very start of the course I had learned a great deal to this stage now. I have learned several things such as InDesign I
have learned how to create the basic layout of the magazine, how to change the font by creating a stroke and also using
several colours in one. I have also learnt the conventions of a magazine such as the layout, how the central image should
be, the content page and also the double page spread. The creation of both my Preliminary magazine to my final magazine
have used InDesign as it was easier to grasp the layout of the magazine and the way it is laid out. I have also learned the
variation of how typography is used, who produces magazines, how the model is shows there target audience by there
costume and the way they are posited which I had never taken in to account whilst doing my preliminary magazine but have
taken it in account on the creation of my final product. I have also developed the media terminology used as when we had to
analyzed the magazines we had to use the correct terminology such as home style which is the layout of of how the pages are
based also terminology as Header, Masthead, Eyebrows , Cover lines and Pull quotes and so forth.
 The way planning had affected my magazine was very important as I had to plan everything before the deadline also I had to
plan a photo shoot and decide what photo is best to chose and for what reason I should use it, also I had to plan each layout
of every page before I had started the creation by creating a flat plan.