The document discusses how data analysis and visualization can improve decision making for businesses. It explains that better analysis of rich data is needed more than just collecting more data. When data is visualized intuitively, it allows people to more easily see patterns and insights. The document also discusses how using tools like beacons can provide customer-centric marketing, operating efficiency, economic benefits, improved employee collaboration, smarter advertising, and other advantages for businesses.

1. http://www.concerthotels.com/the-sound-board/
Rich data

2. WHAT DO WE WANT FROM
DATA?

3. Data Analysis Decision

4. HOW DO DECISIONS GET
MADE?

6. Better analysis not more data

7. 7
FS is ahead of the field

8. IS DATA CAPABLE OF
LEAPFROGGING ANALYSIS?

9. The data
visualisation
movement
allows everyone
to see patterns
more intuitively
and more easily

12. IS DATA CAPABLE OF
LEAPFROGGING DECISIONS?

14. iBeacons at Bonnaroo

15. 15
Customer-centric
marketing
Operating
efficiency
Economic
benefit
Employee
collaboration
Smarter
advertising
Etc.
Etc.
Etc. Etc.

16. thank you