The document discusses multimedia cultural learning and proposes an IT-based learning design model. It outlines stages of learning and how content progresses from data to information to knowledge through analytical interpretation and creative expression. It also discusses factors that contribute to multimedia content quality like comprehensiveness, mix of media, interactivity, and how knowledge can be encoded and represented cognitively through maps.

1. “ MULTIMEDIA CULTURAL LEARNING ” - Sanjay Goel IGNCA

2. “ NOTHING IS MORE PRACTICAL THAN A GOOD THEORY” - EINSTEIN

3. “ A given Technological Medium itself determines or in large part influences significantly the message that it will convey” - Marshall Mcluhan

5. CONTENT = DATA Primary Secondary

6. CONTENT = INFORMATION DATA +

7. CONTENT = INFORMATION DATA ANALYTICAL INTERPRETATION + +

8. CONTENT = INFORMATION DATA ANALYTICAL INTERPRETATION CREATIVE EXPRESSION + + +

9. CONTENT CREATION = KNOWLEDGE CONVERSION (FORMALISATION) (REPRESENTATION) TAC IT/ IMPLICIT KNOWLEDGE EXPLICIT CREATION EXPLICIT MULTIMEDIA CONTENT

10. CONTENT CREATION IS TIME TAKING

11. MULTIMEDIA CONTENT CONTENT COMPREHENSIVENESS MIX MEDIA INTERACTIVITY

12. MULTIMEDIA CONTENT Q = W Q W Q W Q S C C M M I I QUALITY CONTENT COMPREHENSIVENESS MIX MEDIA INTERACTIVITY + +

13. CONTENT COMPREHENSIVENESS CONTENT STRUCTURE CONTENT INTEGRATION AUTHENTICITY RICHNESS

14. CONTENT COMPREHENSIVENESS Q = W Q W Q W Q W Q C CR CR CA CA CS CS CI CI CONTENT STRUCTURE CONTENT INTEGRATION AUTHENTICITY RICHNESS + + +

15. INTERACTIVITY USER EMPOWERMENT USER EASE

16. INTERACTIVITY Q = W Q W Q I IP IP IE IE USER EMPOWERMENT USER EASE +

17. MIX MEDIA MEDIA INTEGRATION AESTHETICS

18. MIX MEDIA Q = W Q W Q M MI MI MA MA MEDIA INTEGRATION AESTHETICS +

19. MULTIMEDIA CONTENT QUALITY W CR Quality of C ontent R ichness Quality of C ontent A uthenticity Quality of C ontent S tructure Quality of C ontent I ntegration Quality of M edia I ntegration Quality of A esthetics Quality of User Em p owerment Quality of User E ase + + + + + + + + + + + + + + + W CA W CS W CI W MI W MA W IP W IE

20. KNOWLEDGE ENCODING COGNITIVE MAP

22. KNOWLEDGE ENCODING PROCESS Cluster Dimensionalise Order Relate

23. COGNITIVE MAP

24. Murai

25. muktesh

26. vishva

27. agni

28. Dev1

29. dev2

30. DIGITAL INFORMATION SURVIVES FOREVER OR 5 YEARS WHICHEVER IS EARLIER