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Leveraging Multichannel Assets - ARC Conference Presentation V1
The document discusses critical challenges in multi-channel retailing, focusing on the need for a cross-channel culture, maximizing existing assets, and linking those assets for improved customer engagement. It emphasizes the importance of adapting to social consumer behavior and finding innovative, cost-effective ways to enhance retail propositions. Key strategies include leveraging social media, integrating existing systems, and creating seamless experiences across all channels.
