Multi Media Storytelling
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Telling the story is great, but deciding how to share it and spread the story is even greater. Learn how to use social media and other channels to get your story and message across. See some great examples of multi-media storytelling in Higher Education
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Multi Media Storytelling
- 2. About Me Assistant Director of Marketing Communications Manor College - Jenkintown, PA Tasks -Head of Social Media -Write marketing content -Design printed pieces (brochures, postcards, magazine, etc.) -Committees/Event Planning -Photography -Implement marketing strategies -Update website & athletic website - Random things ( T-shirt design running a Fashion club & helping with student activities)
- 3. Higher Education Kick Butt Examples! • Elizabethtown College – they get it – online magazine • Frostburg State University – Pinterest • Oberlin College - Bloggers - example
- 4. Creating Multi-Media Stories at Manor College - Find the story - Decide on which mediums to use it for - Write it, post it, post it again and again and then analyze - Use Storify to condense it (recap) -Example: Manor Horses
- 5. More about Storify 1. Great way to keep sharing the story 1. Great way to analyze the stories “success” – example 1. Learning which students get socially involved with school 1. Great for visual things (weather, campus life, etc.) 1. Great for Annual events
- 9. You HAVE to share your stories in multiple mediums What’s the point of writing if you don’t have planned distribution channels?
- 10. How to Analyze Instagram – Statigram Twitter – TweetReach Pinterest – Tailwind Overall Social Media - Klout
Editor's Notes
- How many people do you think would go to the college/university website and look for alumni stories? Not many, so we have to get the word out about our alumni in other ways.The same is true for News – not many people use college and university websites check their schools sites everyday for news updates, but rather – see posts on social media which will lead them to that story, or if they read something in an Alumni magazine, and then maybe that will send them to the website or somewhere else.
- How many people do you think would go to the college/university website and look for alumni stories? Not many, so we have to get the word out about our alumni in other ways.The same is true for News – not many people use college and university websites check their schools sites everyday for news updates, but rather – see posts on social media which will lead them to that story, or if they read something in an Alumni magazine, and then maybe that will send them to the website or somewhere else.