The document discusses fashion and modeling. It describes fashion as involving unique textiles and clothing and being everywhere. Modeling involves selling clothes and representing designers. Both fashion and modeling require working hard and confidence. Famous designers discussed include Valentino, Vivienne Westwood, and Jean Paul Gaultier. The document provides 2011 fall/winter fashion trends, advising softer colors and classier, different styles than summer. It includes an acrostic poem about fashion.
Alex and Ani aims to increase emotional connection with consumers through its emphasis on locally made, eco-friendly jewelry with symbolic charms. It targets young urban women interested in fashion and self-expression through symbolism. While known for its quality, Alex and Ani should emphasize its affordability relative to competitors. Objectives include strengthening brand identity beyond aesthetics by highlighting its philanthropic efforts and meaningful charms. Advertising should maintain a simple tone reflecting the brand's personality and focus on style, quality, and symbolism.
1) Sephora is a French cosmetics retailer founded in 1969 that operates approximately 1,900 stores across 29 countries worldwide.
2) Sephora offers a variety of beauty products from over 100 brands as well as their own private label, focusing on makeup, skincare, fragrance, and haircare.
3) The mission of Sephora is to have the most knowledgeable beauty consultants to help customers find the right products.
Storytelling for corporate communicationMirko Caponi
Corporate storytelling and why it is crucial for business success. Description of approach to follow for telling a story in which customers are involved and engaged.
The document discusses creating advertisements for women's shoes. It provides examples of ads that use images and slogans to convey messages about how wearing the shoes will make women feel beautiful, attractive, and empowered. The document considers brand names, product names, fonts, colors, slogans, backgrounds, product images, and logos to develop an ad campaign.
This document contains summaries of marketing campaigns for various brands such as M&S, Asda, Rimmel London, Estee Lauder, and Balmain. Key details summarized include the visual elements used in each campaign, how they appeal to target markets, and who their main competitors are. Overall strategies analyzed include emphasizing quality over price, value, bright colors to attract attention, celebrity endorsements, and perfected images to appeal to audiences.
Iman was a pioneering Somali model in the 1970s who noticed a lack of makeup options for women of color. In the 1980s, she retired from modeling to launch her own cosmetics line, Iman Cosmetics, to better serve the needs of diverse skin tones. Iman Cosmetics was successful but some retailers placed the products in the back of stores. Despite challenges, Iman Cosmetics flourished under Iman's leadership and is now valued at $25 million.
Barry M is a British cosmetics company that prides itself on using British-made products. Their target audience is money-conscious young women aged 16-25 who are inspired by fashion. Unlike other cosmetic brands, Barry M does not use celebrities as spokespeople but instead aims to relate to their target audience. Their advertisements feature young, stylish women of various ethnicities using Barry M cosmetics and having fun to portray the message that makeup can instantly make life more enjoyable. The fast-paced ads with upbeat music are intended to seem fun and convey the brand's outrageous makeup styles.
The document discusses fashion and modeling. It describes fashion as involving unique textiles and clothing and being everywhere. Modeling involves selling clothes and representing designers. Both fashion and modeling require working hard and confidence. Famous designers discussed include Valentino, Vivienne Westwood, and Jean Paul Gaultier. The document provides 2011 fall/winter fashion trends, advising softer colors and classier, different styles than summer. It includes an acrostic poem about fashion.
Alex and Ani aims to increase emotional connection with consumers through its emphasis on locally made, eco-friendly jewelry with symbolic charms. It targets young urban women interested in fashion and self-expression through symbolism. While known for its quality, Alex and Ani should emphasize its affordability relative to competitors. Objectives include strengthening brand identity beyond aesthetics by highlighting its philanthropic efforts and meaningful charms. Advertising should maintain a simple tone reflecting the brand's personality and focus on style, quality, and symbolism.
1) Sephora is a French cosmetics retailer founded in 1969 that operates approximately 1,900 stores across 29 countries worldwide.
2) Sephora offers a variety of beauty products from over 100 brands as well as their own private label, focusing on makeup, skincare, fragrance, and haircare.
3) The mission of Sephora is to have the most knowledgeable beauty consultants to help customers find the right products.
Storytelling for corporate communicationMirko Caponi
Corporate storytelling and why it is crucial for business success. Description of approach to follow for telling a story in which customers are involved and engaged.
The document discusses creating advertisements for women's shoes. It provides examples of ads that use images and slogans to convey messages about how wearing the shoes will make women feel beautiful, attractive, and empowered. The document considers brand names, product names, fonts, colors, slogans, backgrounds, product images, and logos to develop an ad campaign.
This document contains summaries of marketing campaigns for various brands such as M&S, Asda, Rimmel London, Estee Lauder, and Balmain. Key details summarized include the visual elements used in each campaign, how they appeal to target markets, and who their main competitors are. Overall strategies analyzed include emphasizing quality over price, value, bright colors to attract attention, celebrity endorsements, and perfected images to appeal to audiences.
Iman was a pioneering Somali model in the 1970s who noticed a lack of makeup options for women of color. In the 1980s, she retired from modeling to launch her own cosmetics line, Iman Cosmetics, to better serve the needs of diverse skin tones. Iman Cosmetics was successful but some retailers placed the products in the back of stores. Despite challenges, Iman Cosmetics flourished under Iman's leadership and is now valued at $25 million.
Barry M is a British cosmetics company that prides itself on using British-made products. Their target audience is money-conscious young women aged 16-25 who are inspired by fashion. Unlike other cosmetic brands, Barry M does not use celebrities as spokespeople but instead aims to relate to their target audience. Their advertisements feature young, stylish women of various ethnicities using Barry M cosmetics and having fun to portray the message that makeup can instantly make life more enjoyable. The fast-paced ads with upbeat music are intended to seem fun and convey the brand's outrageous makeup styles.
This document compares the marketing strategies of four brands - Louis Vuitton, Primark, Aldi, and Marks & Spencer. It discusses how each brand uses photography, models, pricing, and messaging to target different audiences. Louis Vuitton appeals to wealthier customers by portraying an image of luxury and quality. Primark targets budget-conscious customers by emphasizing low prices. Aldi compares itself to branded products while highlighting its lower costs. Marks & Spencer focuses on portraying high quality ingredients and food preparation without mentioning price.
This document summarizes and analyzes several advertisements from different industries and countries. It discusses the target audiences, intended messages, visual elements, and effectiveness of ads promoting films, clothing, magazines, and pharmaceutical products. Key details like the products, visual styles, and demographic focuses are examined for each ad.
This document analyzes an advertisement for a makeup product featuring Kate Moss. It summarizes that the ad targets white, heterosexual women ages 17-35 by portraying Moss as glamorous and wealthy. Moss is depicted as slightly sexualized to draw attention to the product on her lips and nails. British symbols like the crown logo and tagline reinforce the target of the British audience. The color scheme, camera angle, and Moss' signature are meant to make viewers aspire to the lifestyle associated with the product.
Volkswagen Brazil ran a successful viral campaign for their Fox model car. They hid tickets to a music festival across the city and displayed their locations on a Google Maps microsite. The map started fully zoomed out and could only be zoomed in by users generating tweets with a campaign hashtag. This drove engagement and within 2 hours the hashtag became the top trend in Brazil, helping users locate tickets in the real world by foot.
The document discusses plans to advertise a new unisex perfume brand called Roman. Roman will appeal to young men and women interested in style by giving them a scent that can attract both genders. The goal is for the perfume to make people feel confident and bring the genders together. It will also give the buyer a sense of pride and portray the Roman brand as cool and special that everyone will want.
Bitis Hunter - Map your vietnam - Marketing Arena 2016hoangan0806
This document outlines a marketing campaign to promote domestic tourism in Vietnam and encourage Vietnamese youth to experience their country more deeply. The campaign aims to shift perceptions away from superficial travel focused on photos and appearances, toward more meaningful experiences gained from pausing to learn about local cultures and beauty. Key elements include a viral video contrasting "posers" and "real hunters," sponsored events in cities to inspire youth, and a microsite to map users' unique experiences and make every traveler an ambassador for Vietnam's real beauty and stories. The goal is to increase domestic tourism by 25% and foster national pride in authentically exploring one's own country.
This advertisement is for the Versace perfume "Bright Crystal". It features a young, alluring woman staring intensely at the camera with dramatic eye makeup and big hair, conveying strength yet vulnerability. Her pink-toned look matches the petite pink bottle of Bright Crystal shown in front of her. The ad targets young adults ages 18-30 through its youthful pink colors and the model's emotive face.
This ad is for the Chanel perfume "Coco Mademoiselle". It shows actress Keira Knightley holding the bottle to her lips and gazing at the camera in an alluring way. Her elegant cream-colored outfit matches the subtle bottle colors, appealing to Knightley's target audience of sophisticated women ages 18-
This document proposes a new campaign approach for Victoria's Secret that celebrates female imperfection and embraces a more realistic definition of beauty. It notes that Victoria's Secret has faced criticism for promoting unattainable standards of beauty. The proposed campaign would shift to a more honest portrayal by showing flaws and imperfections, giving consumers a real muse they can relate to. It suggests getting Victoria's Secret models to openly share their insecurities to create an emotional connection. The goal is to redefine beauty through the eyes of women and oppose unrealistic media standards.
This document outlines a cause marketing plan for Biti's sandals to help reduce drowning among children in rural Vietnam. It proposes that Biti's develops sandals that can double as life preservers by inflating when submerged in water. The plan details creating a viral video about a child drowning and being saved by the floating sandals, announcing the partnership between Biti's and UNICEF at a press conference, and distributing the sandals for free to 10 rural areas while working with UNICEF to educate children on their use. The goals are to save children's lives, gain appreciation for Biti's by elevating its brand meaning, and rejuvenate its image through social impact innovation.
Evoins creates graphic designs that combine African traditions and universal symbols found in urban environments. These designs form a graphical universe aimed at sharing and communicating through patterns with new meanings for each person. The designs can be used for clothing, restaurant design, or decorative objects. The universe created is communicative, playful, and elegant.
The campaign introduces customers to Silvia, a 1963 silver Airstream that serves as the home and storefront for the Rolling Runway mobile boutique. The campaign aims to raise brand awareness for the boutique through social media hashtags like #MeetSilvia, #SpotSilvia, and #ShopRiveted that tell Silvia's story and encourage customers to engage with the brand's locations and events. The campaign objectives are to increase social media followers by 50% on Facebook, 30% on Instagram, and 20% on Twitter, as well as get involved in more local Athens events.
Makeup has a long history dating back to ancient Egypt and Greece where oils, waxes, and plant dyes were used. Throughout European history, pale skin was desirable and lead paint was commonly used, which had health risks. In the early 20th century, mascara and lipstick were developed, and makeup became more widely used and accepted. Specific makeup trends emerged in the 1920s-60s including red lips, defined brows, and emphasis on eyes and lashes. Color theory is important for makeup artists to understand how colors work together.
Young Marketers Elite Season 7 - Assignment 0.1 - Nguyen Thi Hoai ThuongThuong Nguyen
Budweiser's Tet Talks campaign featured four popular millennial comedians discussing topics relevant to millennials and Gen Z in a stand-up comedy format. While unique, the campaign could have better highlighted Budweiser's brand message of "Khui Bud Khai Chuyện Khai Xuân". Generali's "Sống Như Ý" musical video conveyed the greeting of living freely set to Italian music. However, the brand's role was diluted and could be featured more prominently. Highlands introduced Trà Sen Vàng drinks through a viral video of two friends engaging in playful banter, or "cà khịa", about Tet conversations.
Cheryl Neoh, Alisson Sandoval, and Erica Swallow entered the 2009 L'Oreal Brandstorm competition with the goal to create Maybelline's first fragrance.
The team created a fragrance based on emotions inspired by color. The fragrance line included Champagne Darling, Crimson Devotion, Carefree Cobalt, Silver Starlet, Viva Verde, Playful in Pink, and Little Black Dress.
Bao Xuan analyzed insights around Vietnamese women celebrating Tet as daughters-in-law. Their campaign "[Xuan khong mau]" aimed to give voice to married women's wish to spend Tet with their birth families. It highlighted common challenges like responsibility burdens and loneliness away from parents. The TVC and song lyrics resonated with women and was widely shared, with the goal of increasing understanding for married women's situations and simple wish for a "true reunion" with their families. Bao Xuan positioned itself as caring for women's "spring" or beauty both inside and out.
OpenTouch Suite offers comprehensive solutions enabling organizations of any size to smoothly evolve from voice communications to multimedia conversations, at their own pace. It’s the newest Unified Communications platform from
Alcatel-Lucent Enterprise. The OpenTouch Suite capabilities and applications help employees work more efficiently and serve customers better via native conferencing capabilities, support of mixed media, and enables users to move freely between any devices all within the same conversation.
http://enterprise.alcatel-lucent.com/?solution=OpenTouch&page=homepage
This document summarizes information about anorexia and bulimia. It defines anorexia as a psychological and physical disorder characterized by extreme weight loss from self-imposed starvation and a distorted body image. The causes of anorexia include socio-cultural factors and unrealistic beauty ideals. Symptoms include an obsessive fear of weight gain and physical complications like fainting and brittle nails. Treatment focuses on changing eating habits, weight monitoring, and psychological therapy. Bulimia is defined as a disorder involving binge eating followed by purging through vomiting or laxatives. It is more common in teenage girls and young women. Causes relate to biological, psychological, and social factors. Symptoms include binge eating in
Union Suisse Summer :: Science and Technology for a better societyCatalyx
This document summarizes a meeting on "Science and Technology for a better Society" held at CERN in Geneva. It includes:
- Presentations from various organizations such as CERN, Pangloss Labs, Fongit, Just Innovate, Onepi, University of Cambridge, and ICRC on how they are using science and technology to create social and economic value.
- Discussions around open innovation, enabling entrepreneurs, maximizing knowledge transfer from research, and using technology and innovation to help vulnerable groups like refugees and people with disabilities.
- Announcements of upcoming events like an "Enable Makeathon" challenge to develop assistive technologies and an "Autumn Suisse Union" meeting on
This document compares the marketing strategies of four brands - Louis Vuitton, Primark, Aldi, and Marks & Spencer. It discusses how each brand uses photography, models, pricing, and messaging to target different audiences. Louis Vuitton appeals to wealthier customers by portraying an image of luxury and quality. Primark targets budget-conscious customers by emphasizing low prices. Aldi compares itself to branded products while highlighting its lower costs. Marks & Spencer focuses on portraying high quality ingredients and food preparation without mentioning price.
This document summarizes and analyzes several advertisements from different industries and countries. It discusses the target audiences, intended messages, visual elements, and effectiveness of ads promoting films, clothing, magazines, and pharmaceutical products. Key details like the products, visual styles, and demographic focuses are examined for each ad.
This document analyzes an advertisement for a makeup product featuring Kate Moss. It summarizes that the ad targets white, heterosexual women ages 17-35 by portraying Moss as glamorous and wealthy. Moss is depicted as slightly sexualized to draw attention to the product on her lips and nails. British symbols like the crown logo and tagline reinforce the target of the British audience. The color scheme, camera angle, and Moss' signature are meant to make viewers aspire to the lifestyle associated with the product.
Volkswagen Brazil ran a successful viral campaign for their Fox model car. They hid tickets to a music festival across the city and displayed their locations on a Google Maps microsite. The map started fully zoomed out and could only be zoomed in by users generating tweets with a campaign hashtag. This drove engagement and within 2 hours the hashtag became the top trend in Brazil, helping users locate tickets in the real world by foot.
The document discusses plans to advertise a new unisex perfume brand called Roman. Roman will appeal to young men and women interested in style by giving them a scent that can attract both genders. The goal is for the perfume to make people feel confident and bring the genders together. It will also give the buyer a sense of pride and portray the Roman brand as cool and special that everyone will want.
Bitis Hunter - Map your vietnam - Marketing Arena 2016hoangan0806
This document outlines a marketing campaign to promote domestic tourism in Vietnam and encourage Vietnamese youth to experience their country more deeply. The campaign aims to shift perceptions away from superficial travel focused on photos and appearances, toward more meaningful experiences gained from pausing to learn about local cultures and beauty. Key elements include a viral video contrasting "posers" and "real hunters," sponsored events in cities to inspire youth, and a microsite to map users' unique experiences and make every traveler an ambassador for Vietnam's real beauty and stories. The goal is to increase domestic tourism by 25% and foster national pride in authentically exploring one's own country.
This advertisement is for the Versace perfume "Bright Crystal". It features a young, alluring woman staring intensely at the camera with dramatic eye makeup and big hair, conveying strength yet vulnerability. Her pink-toned look matches the petite pink bottle of Bright Crystal shown in front of her. The ad targets young adults ages 18-30 through its youthful pink colors and the model's emotive face.
This ad is for the Chanel perfume "Coco Mademoiselle". It shows actress Keira Knightley holding the bottle to her lips and gazing at the camera in an alluring way. Her elegant cream-colored outfit matches the subtle bottle colors, appealing to Knightley's target audience of sophisticated women ages 18-
This document proposes a new campaign approach for Victoria's Secret that celebrates female imperfection and embraces a more realistic definition of beauty. It notes that Victoria's Secret has faced criticism for promoting unattainable standards of beauty. The proposed campaign would shift to a more honest portrayal by showing flaws and imperfections, giving consumers a real muse they can relate to. It suggests getting Victoria's Secret models to openly share their insecurities to create an emotional connection. The goal is to redefine beauty through the eyes of women and oppose unrealistic media standards.
This document outlines a cause marketing plan for Biti's sandals to help reduce drowning among children in rural Vietnam. It proposes that Biti's develops sandals that can double as life preservers by inflating when submerged in water. The plan details creating a viral video about a child drowning and being saved by the floating sandals, announcing the partnership between Biti's and UNICEF at a press conference, and distributing the sandals for free to 10 rural areas while working with UNICEF to educate children on their use. The goals are to save children's lives, gain appreciation for Biti's by elevating its brand meaning, and rejuvenate its image through social impact innovation.
Evoins creates graphic designs that combine African traditions and universal symbols found in urban environments. These designs form a graphical universe aimed at sharing and communicating through patterns with new meanings for each person. The designs can be used for clothing, restaurant design, or decorative objects. The universe created is communicative, playful, and elegant.
The campaign introduces customers to Silvia, a 1963 silver Airstream that serves as the home and storefront for the Rolling Runway mobile boutique. The campaign aims to raise brand awareness for the boutique through social media hashtags like #MeetSilvia, #SpotSilvia, and #ShopRiveted that tell Silvia's story and encourage customers to engage with the brand's locations and events. The campaign objectives are to increase social media followers by 50% on Facebook, 30% on Instagram, and 20% on Twitter, as well as get involved in more local Athens events.
Makeup has a long history dating back to ancient Egypt and Greece where oils, waxes, and plant dyes were used. Throughout European history, pale skin was desirable and lead paint was commonly used, which had health risks. In the early 20th century, mascara and lipstick were developed, and makeup became more widely used and accepted. Specific makeup trends emerged in the 1920s-60s including red lips, defined brows, and emphasis on eyes and lashes. Color theory is important for makeup artists to understand how colors work together.
Young Marketers Elite Season 7 - Assignment 0.1 - Nguyen Thi Hoai ThuongThuong Nguyen
Budweiser's Tet Talks campaign featured four popular millennial comedians discussing topics relevant to millennials and Gen Z in a stand-up comedy format. While unique, the campaign could have better highlighted Budweiser's brand message of "Khui Bud Khai Chuyện Khai Xuân". Generali's "Sống Như Ý" musical video conveyed the greeting of living freely set to Italian music. However, the brand's role was diluted and could be featured more prominently. Highlands introduced Trà Sen Vàng drinks through a viral video of two friends engaging in playful banter, or "cà khịa", about Tet conversations.
Cheryl Neoh, Alisson Sandoval, and Erica Swallow entered the 2009 L'Oreal Brandstorm competition with the goal to create Maybelline's first fragrance.
The team created a fragrance based on emotions inspired by color. The fragrance line included Champagne Darling, Crimson Devotion, Carefree Cobalt, Silver Starlet, Viva Verde, Playful in Pink, and Little Black Dress.
Bao Xuan analyzed insights around Vietnamese women celebrating Tet as daughters-in-law. Their campaign "[Xuan khong mau]" aimed to give voice to married women's wish to spend Tet with their birth families. It highlighted common challenges like responsibility burdens and loneliness away from parents. The TVC and song lyrics resonated with women and was widely shared, with the goal of increasing understanding for married women's situations and simple wish for a "true reunion" with their families. Bao Xuan positioned itself as caring for women's "spring" or beauty both inside and out.
OpenTouch Suite offers comprehensive solutions enabling organizations of any size to smoothly evolve from voice communications to multimedia conversations, at their own pace. It’s the newest Unified Communications platform from
Alcatel-Lucent Enterprise. The OpenTouch Suite capabilities and applications help employees work more efficiently and serve customers better via native conferencing capabilities, support of mixed media, and enables users to move freely between any devices all within the same conversation.
http://enterprise.alcatel-lucent.com/?solution=OpenTouch&page=homepage
This document summarizes information about anorexia and bulimia. It defines anorexia as a psychological and physical disorder characterized by extreme weight loss from self-imposed starvation and a distorted body image. The causes of anorexia include socio-cultural factors and unrealistic beauty ideals. Symptoms include an obsessive fear of weight gain and physical complications like fainting and brittle nails. Treatment focuses on changing eating habits, weight monitoring, and psychological therapy. Bulimia is defined as a disorder involving binge eating followed by purging through vomiting or laxatives. It is more common in teenage girls and young women. Causes relate to biological, psychological, and social factors. Symptoms include binge eating in
Union Suisse Summer :: Science and Technology for a better societyCatalyx
This document summarizes a meeting on "Science and Technology for a better Society" held at CERN in Geneva. It includes:
- Presentations from various organizations such as CERN, Pangloss Labs, Fongit, Just Innovate, Onepi, University of Cambridge, and ICRC on how they are using science and technology to create social and economic value.
- Discussions around open innovation, enabling entrepreneurs, maximizing knowledge transfer from research, and using technology and innovation to help vulnerable groups like refugees and people with disabilities.
- Announcements of upcoming events like an "Enable Makeathon" challenge to develop assistive technologies and an "Autumn Suisse Union" meeting on
Tantalum (Ta) is a transition metal that was discovered in 1820. It is greyish blue in color with a metallic shine and is resistant to corrosion and acids. Tantalum is a good conductor of electricity and heat and has a high fusion point. It is commonly used in electrolytic capacitors and electronics. Global tantalum reserves are primarily located in Africa, mainly the Democratic Republic of the Congo, and extracting it can lead to exploitation and deaths due to unsafe working conditions. Recycling tantalum is important due to its conductive properties and sources being located in regions with ethical mining issues.
1) The document discusses how a music magazine represents its target social group.
2) The target social group is described as mostly students aged 15-25 who enjoy indie music, going to live concerts, and using technology.
3) The magazine aims to appeal to this group by featuring relevant artists, having a low price, and portraying an appropriate lifestyle without stereotypes.
The document provides information about several notable landmarks in Delhi, India. It describes the Kutub Minar, a 73-meter tall tower built in the 12th century that is adorned with carvings and verses from the Quran. It also discusses the Red Fort, a former residence of Mughal emperors; Jantar Mantar observatory with 13 architectural instruments; Sansad Bhavan house of parliament; Rashtrapati Bhavan official residence of the president; India Gate war memorial; Akshardham Hindu temple; Garden of Five Senses park; and Purana Qila ancient fortress.
6.2 use proportions to solve geometry problemsdetwilerr
1) The document discusses using proportions to solve geometry problems, including writing proportions from diagrams, solving proportions, and using proportions to find scale factors.
2) Examples show how to write proportions from diagrams where lengths are equal, solve proportions algebraically, and use proportions to find actual distances and sizes when given a scale factor.
3) Guided practice and exit slips provide additional proportion and scale factor word problems for students to practice setting up and solving proportions.
1. The document discusses active and passive voice in grammar.
2. Active voice puts the subject of the sentence as the doer of the action, while passive voice puts the subject as the recipient of the action.
3. Active voice is usually clearer and more direct than passive voice, as it follows a logical order of doer-action-receiver. It also makes writing more dynamic.
This document contains examples and exercises about identifying and naming points, lines, and planes in geometry. It includes examples of naming different rays with the same endpoint, naming lines of intersection between a plane and another plane or line, and sketching examples of lines and planes intersecting in different ways. Students are asked to complete similar naming and identification exercises using diagrams provided.
The document provides a series of warnings and descriptions of Hell from Islamic scripture to encourage repentance from sin. It describes the torment that will befall those who die without repenting, including being dragged on one's face in Hellfire, wearing garments of fire, drinking boiling water, and being burned. Scenes from Hell include boiling water being poured on heads, melting bowels and skin. The document hopes to motivate the reader to repent by visualizing these grim images and listening to the cries of those suffering in Hell who wish they had obeyed God and the Prophet.
This document summarizes the author's research into conventions of the horror genre for their opening titles project. It discusses common horror elements like stock characters (nerds, jocks), plots (killer stalking victims), locations (forests, asylums), props (axes, cars), sounds (distorted music), and narrative structures (hero on a quest). The author provides examples like the plot of the film Mirrors and explains how genre conventions establish settings, camera work, editing, iconography, and other technical aspects to create fear and suspense for the audience.
The document discusses key elements of magazine design including colors, fonts, graphics, housestyles, layout, and sell lines. It notes that most magazine titles are red and black and graphics on the front cover feature celebrity images to attract buyers. An consistent housestyle and design across issues helps readers easily identify and want to repeatedly purchase the magazine.
Este documento describe la contaminación por basura en las áreas públicas de la comunidad J.V. FPGV en Tacna, Perú debido a la falta de un programa de reciclaje. Señala que la plaza principal y calles transitadas como la Av. Pinto con Calle Tarapacá se encuentran llenas de bolsas de plástico, botellas y hierbas debido a que los tachos de basura fueron removidos y no reemplazados. Los centros comerciales de la zona se mantienen más limpios para atraer a los turistas.
Sokhi Engineering Company is an ISO 9001:2008 certified company established in 1972 in Jamshedpur, India. It was originally established to provide fabrication and erection services to Tata Group plants. It has since expanded to serve customers such as Tata Hitachi, TRF Limited, TGS, and Larsen & Tubro. The company has facilities for precision machining, welding, fabrication of earth moving equipment and components. It is part of the larger Garg Group of companies and has over 500 employees across its facilities totaling 42,000 square meters. Key products and services include fabrication of excavator buckets, crane booms, and equipment for steel plants. Major customers include Tata Hitachi
The document introduces someone named Adrianne (Anna) who describes their ethnic background as being Indian, Irish, Dutch, and Scottish. They state that they are also creative and were born in Washington State in the summer. Their interests include music bands like Black Veil Brides and Pierce the Veil, and TV shows like Avatar, Breaking Bad, and The Walking Dead. Their future dreams involve living in Canada on a houseboat with an iguana, cat, and six siblings.
Barnes & Noble strategically creates a comfortable environment to encourage browsing with soft lighting, cozy seating, and a partnership with Starbucks. Forever 21 greets customers with advertisements and maps out trendy outfits in bright colors to communicate their brand. H&M also aims to appear trendy while maintaining a classy appearance and places accessories by the checkout. Retailers aim to make customers feel certain emotions through lighting, displays, and store layouts before making purchases.
This article interviews Gary Wong, Merchandising Director of Shine*, a leading multi-brand retailer in Hong Kong and China. Wong founded Shine* to provide fashionable customers with more independent and unconventional brand choices beyond what was available in department stores at the time. Shine* delivers an avant-garde shopping experience through its curated brand selection and store design. Wong expanded Shine* into China to capitalize on growing demand for fashion variety and exposure to global influences among Chinese consumers. While Shine* takes more risks with new brands in Hong Kong, its China locations focus on established brands due to higher spending power. The biggest challenges for multi-brand retailers are keeping up with rapidly changing consumer tastes and discovering
This document provides an analysis of various apparel retailers in Kolkata, India. It describes the categories of apparel products, surveys several major multi-brand outlets in the city, and examines exclusive brand stores. For some of the largest retailers (Big Bazaar, Pantaloons, Brand Factory, Central), more details are given on the stores visited, observations made, and aspects of their marketing approach. The document aims to comprehensively analyze the apparel retail landscape in Kolkata.
Trip to Mirdif City Centre to critically analyze retailing concepts of three different level stores. In this project we studied in dept the store layout and visual merchandising techniques implemented by each store.
Victoria's Secret is the leading specialty retailer of women's intimate apparel. It targets middle-class women aged 21-49 who want to feel and look sexy. The company uses various marketing strategies to reach its target market, including coupons, special offers, and incentives. It communicates through various channels like internet, email, television, print ads, and digital advertising. Victoria's Secret also has a PINK line targeting younger women aged 16-29 with more casual styles. Financial analysis shows Limited Brands, which owns Victoria's Secret, has grown its net income over the past three years, though it declined initially during the recession.
The document discusses different retail stores and techniques they use to attract customers. It notes that the World of Disney store clearly brands itself to signal what's inside. Their window displays featured Disney characters and Halloween merchandise in vibrant colors and music. Similarly, the Sanuk store signage informed customers about green products and an open door invited people in. Stores also used nostalgia and retro themes in displays to appeal to customers' emotions and draw them in by associating products with happy memories. The Disney resort shops are especially adept at creating atmospheres that engage all the senses to maximize sales opportunities and link products to customers' hopes for the future or childhood, resulting in joyful purchases.
The document summarizes Jessica E. Cameras' portfolio as a fashion designer and merchandiser. It outlines her 12 years of experience in apparel, fragrances, and accessories design and retail merchandising. It then details her education in fashion design and visual merchandising, including internships at Dechoes Resale and Perfume Studio where she gained experience in inventory, merchandising, and store operations. The portfolio provides examples of her window displays and store designs aimed at specific target markets and objectives.
The document provides an overview of trends and products discussed at a spring gift market. It highlights several "show stoppers" or best-selling products including parasols, botanical-themed decor, and shabby chic luggage. It also discusses trends in baby products toward more unisex and gender-neutral items. The document advises store owners on creative merchandising techniques to showcase products and boost sales.
Winnie & Co. INC is a boutique that specializes in high-quality, designer children's apparel and accessories. The boutique offers limited styles at prices 35% lower than department stores. Products include jeans, tees, eyewear, swimwear, and dresses from brands like Izod, Polo, Gucci, Burberry, and Ralph Lauren. The boutique aims to keep girls "Red Carpet Ready" with trendy fashions. It has dressing rooms designed like a runway with a mirror that plays camera sounds to make girls feel like celebrities. Private parties and shopping events are also available.
The document summarizes the author's observations from visiting 6 stores in a mall in Merida, Yucatan. Some of the key things noticed were:
1) Store signs focused on either branding or conveying the concept of the store through images.
2) Security was visible at entrance doors and walking around but not in all stores.
3) Products were organized and displayed based on type, function, price, or location for visibility.
4) Music playing varied between stores, with one having very loud music from multiple sources.
This tutorial offers a step-by-step guide on how to effectively use Pinterest. It covers the basics such as account creation and navigation, as well as advanced techniques including creating eye-catching pins and optimizing your profile. The tutorial also explores collaboration and networking on the platform. With visual illustrations and clear instructions, this tutorial will equip you with the skills to navigate Pinterest confidently and achieve your goals.
Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
Heart Touching Romantic Love Shayari In English with ImagesShort Good Quotes
Explore our beautiful collection of Romantic Love Shayari in English to express your love. These heartfelt shayaris are perfect for sharing with your loved one. Get the best words to show your love and care.
Fashionista Chic Couture Maze & Coloring Adventures is a coloring and activity book filled with many maze games and coloring activities designed to delight and engage young fashion enthusiasts. Each page offers a unique blend of fashion-themed mazes and stylish illustrations to color, inspiring creativity and problem-solving skills in children.
The cherry: beauty, softness, its heart-shaped plastic has inspired artists since Antiquity. Cherries and strawberries were considered the fruits of paradise and thus represented the souls of men.
2. This is the picture of a Louis Vuitton showroom taken in DLF Emporio. The most
attractive feature of it was its eye catching shendlair and the way the stilletos were
being arranged beside it which are significant of the high class and attractiveness which
a lady would carry along with herself.
3. This picture was taken in The Great
India Place, The Art and Craft
Gallery. The most attractive part of
this was the way the portrayed their
décor items which as per our
perception signifies the colours and
joyfulness which it could bring to
our lives if being made a part of our
purchase.
4. This is the snapshot of a showroom named Posh
Kids in The Great India Place mall. This
showroom is famous for its kids collection and
the most attractive feature of this signboard was
the picture of a puppy which is significant of the
enthusiasm, vibrancy and playfulness which is
synonymous to the qualities of toddlers and
adolescent babies.
5. This is the snapshot of a bull who was
lavishly lying over the rooftop of DLF
Emporio mall with the scarf of all the
brand available draped around its neck and
a side band of sparkling coins which as
per our perception is significant of the
worthiness of the self satisfaction which a
customer would achieve while purchasing
these hefty brand and it sarcastically
delivers a message that this is only for the
customers with money in their pockets.
6. This is the picture of a Raymond showroom
in south delhi. The most attractive feature of
it was its appealing red colour and the outer
decor which as per our perception signifies
the new and bright collection of colourful
clothes its offering against the taboo of its
dark and dull colored formal wear
collection.