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Multi level marketing
This document provides an overview of multi-level marketing (MLM). It discusses how MLM started in the US in 1959 and involves multiple levels of people marketing products. MLM compensates salespeople only for their own sales and recruits other distributors who generate commissions. In contrast, traditional companies hire sales managers and representatives. The document also outlines some common MLM product categories, companies in India, sales techniques, career growth opportunities, criticisms of MLM, and checks for a legal MLM business model.
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MLM began in 1959 in the US by Rich DeVos and Jay VanAndel, featuring multiple levels of marketers.
In MLM, salespersons earn commissions from their sales and recruit others to generate more sales.
Traditional marketing hires sales managers and representatives, unlike MLM's recruitment-based approach.
MLM companies focus on recruiting to acquire customers and pay commissions for sales rather than salaries.
Popular MLM products include health, travel, communication, jewelry, and educational items.
The presentation mentions the presence of MLM companies operating within India.
Successful MLM sales include prospecting, business meetings, convincing prospects, and training.
Discusses the intellectual distribution strategies used in MLM.
MLM offers career growth with levels like Silver, Gold, and Diamond, focusing on commission earnings.
Criticisms of MLM include exploitation, high-pressure sales tactics, and dubious income claims.
Legal MLMs must have branded products, a solid residual plan, quality goods, and proper company structure.
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Multi level marketing
- 2. HISTORY MLM started inthe US, in 1959, by business partners Rich DeVos and Jay VanAndel. Multi-Level Marketing have multiple levels of people who are marketing a product to consumers.
- 3. Multi Level Marketing Itisa marketing strategy in which thesalesforceis compensated only for salesthey personally generate. In thisstrategy, theseller recruitsother distributorsor salespeopleto receive commissions. They recruit downlinerswhich arenecessary to generatehuge number of sales
- 4. THE TRADITIONAL MARKETING Ina non-MLM company, a sales manager and sales representatives are hired by the company. Once a sales manager is overwhelmed, the company can hire another manager or convert a sales representative into a manager.
- 5. The Multi LevelCompany MLM company “starts” with recruiting person to get customers. The MLM company only pays commissions, not salaries. Beneficial for rapid expansion. Beneficial for sales representatives for earning commission over their usual income.
- 6. What kind ofproducts are sold in MLM? Health Products are sold most in MLM. Travel MLM product. Telco and communication product. Jewellery and Ecofriendly product. Education product.
- 7. MLM Companies inINDIA
- 8. SALES TECHNIQUES Look fora prospect Attending Business Meeting/Seminar Convince prospect for the business profits Take the joining Give training
- 9.
- 10. CAREER GROWTH INMLM Most MLM companies provide career growth in terms of Levels and Target is ceiling. Commission earnings are weakly These levels are, like: SILVER GOLD STAR DIAMOND PRESIDENT CLUB DOUBLE CROWN CROWN
- 11. Criticism Of MultiLevel Marketing Exploitation of personal relation. High-pressure Selling. Dubious Claims Motivation: Powerful but Misguided Exaggerated income claims
- 12. Check points forthe legal MLM Company must have their own branded products. A good residual plan is must. Value for money should be there at the time of joining. Products should be of daily use or must have repurchase power. Quality should be good as it is word of mouth business. At least a Private Limited firm should be there.