Product Management as a Career

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When you grab a product off the shelf at the store, you probably do not remember or particularly care what led you to pick that particular brand of that particular product. But there is someone that cares — a whole team of people—and one of those people is probably a product manager. ..To discuss more, Tathagat Jena, DGM, Samsung Electronics Pvt. Ltd. will share his views on this career opportunity.

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Product Management as a Career

  1. 1. Product Management as a Career
  2. 2. Tathagat Jena Deputy GM Samsung India Electronics Pvt. Ltd.With an experience of about 10 years in Marketing & AdvertisingIndustry, he has played an instrumental part in branding & identity,product packaging, complete 360 approach to product launches,International standard of retail visual merchandizing concepts,innovative event themes & concepts, consumer research , SWOTs &need gap analysis in various organizations.At present he handles theBrand Marketing responsibility for mobile division of Samsung.
  3. 3. What is Product Management ? • Organizational Lifecycle Function • Deals with Planning or Forecasting or Marketing of Product • Entails channel sales & distribution • Manage product at all stages of PLC
  4. 4. Product Life Cycle
  5. 5. Role of Product Manager
  6. 6. Role of Product Manager Product Product Planning MarketingR &D Market /Customers
  7. 7. Product Planning• Identifying new product candidates• Gathering market requirements• Defining product requirements• Determine business-case & feasibility• Scoping & defining new products at high level
  8. 8. Product Planning• Evangelizing new products within company• Building product roadmaps• Ensuring products are upto specifications• PLC considerations• Detailed product planning
  9. 9. Product Marketing• Product positioning & outbound messaging• Promoting the product with press, customers & Partners• Conduct Customer feedback• Bringing new products to market• Monitoring the Competition
  10. 10. Challenges of Product Manager in Mobile Industry• Bring Innovation in Product• Fill need gaps• Keeping abreast with newer technologies• Finding appropriate value ads for the product• Finding appropriate pricing for the product
  11. 11. Eligibility• Preference is given to MBA- Marketing• 4 Years Exp. In Marketing/Sales
  12. 12. Remuneration• More the experience, more is the pay.• Salary ranges from Rs 5-15 Lakhs pa.
  13. 13. Companies providing Career Opportunities in Product Management• Central role of every Industry/Sector• Role is prominent in FMCG, Durables & new category FMCD• Extremely important for technology products
  14. 14. Thus, their lies a Opportunity for a Career asProduct Manager in Mobile Handset Industry .

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