This ident for MTV shows a black blob forming into speakers in a lake, making the water ripple from the music. Text then appears over a close-up of the vibrating speakers. Animation is used to form the speakers and ripple the water. Visual effects create a hole in the lake. Movement occurs as the speakers form and the water ripples. Blur shows something loud happening, and rotation zooms into the sharp speaker. The video is 240x240 pixels in HD format.

1. Salford City College
Eccles Centre
Creative Media Production
Motion Graphics and Video Compositing Unit 64
Use of text: MTV Live Ident – Perfection born let there be music
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Brief description: The first thing you see in a lake with a big blob of black in the centre floating above it, you are
What do you see? given no clue as to what might happen. When the blob being to move the water starts to ripple
and a hole is formed in the centre of the lake. We then begin to notice that the blob is
beginning to take form as a speaker. The water ripples underneath as the speakers vibrate
from the music being played. Then text is shown over a close up of the speaker.
Techniques used: Animation is used in this ident almost all the way through. It is used on the actual speaker
Animation, Visual Effects, Colour Rendering, when they are being formed and when they vibrate and also on the water when is is shown to
Graphics, Movement ripple when the speakers are playing music.
Visual effects have been used to make the hole in the lake appear; the rest of the scenery
around is real.
Movement is constantly happening in this ident, from the very beginning when the speakers
start to form and when the water is rippling.
Advanced techniques: Blur is a technique used in this ident; it is used when the water is moving quickly. It is effective
Blur, Sharpen, Distortion, Rotation, Opacity because it shows something loud or exciting is going to happen. Rotation features when the
speakers are coming up from the water, it then zooms into the speaker showing a sharper
image.
Technical comments: The resolution is 240 × 240 pixels.
Video Format, Screen Ratio, Resolution, The video format is in HD because its shows everything clearly and all the graphics and visual
Frame rate, Compression effects very highly.
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2. Salford City College
Eccles Centre
Creative Media Production
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods.This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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