MT49
Dell EMC XtremIO: Product
Overview and New Use Cases
Dion Harris, Senior Manager – Product Marketing
2
EFFICIENCY
AGILITY SPEED
3
Pillars of the modern data center
PROTECTION AND TRUST
Security/Governance – Encryption – Data Protection – Services/Support
FLASH
SCALE-OUT
SOFTWARE
DEFINED
CLOUD
ENABLED
Reduce Costs (# Of Drives, Power, Floor Space. Etc.)
Consistent And Predictable Performance
Lower Entry Costs And Scale As You Grow
Manage Massive Capacity With Fewer Resources
Automated Provisioning And Business Agility
Flexible And Programmable Data Services
Policy Driven Service Delivery
On/Off Premises Data and/or Application Mobility
4
FLASH WILLACCELERATE
YOUR TRANSFORMATION TO THE
MODERN DATA CENTER
5
Flash – a fundamental market shift ...
$-
$10
$20
$30
$40
$50
$60
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 20
AnnualRevenueinBillion$ HARD DISK
DRIVES
2016
Source: © Wikibon Server SAN Research Project 2015
Dell - Internal Use - Confidential6
Driven by economics
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
CROSSOVER
POINT
SOURCE: EMC MARKET RESEARCH 2016
*CAPACITY COST FACTORS IN DATA REDUCTION TECHNOLOGIES ON FLASH
CAPACITYCOST*
Dell - Internal Use - Confidential
Dell - Internal Use - Confidential7
FOR PRIMARY STORAGE
8
Every day more customers choose flash
“10% of companies are all flash today (they’re not
telling anyone) – 80% have a plan to get there”
— Eric Burgener, IDC
Infrastructure
Agility
Lower
TCO
Competitive
Edge
9
Business Agility
=
Architecture matters
It’s about the right architecture
It unlocks unique business value
=
Use Flash Go Faster Get Smarter
+
Go Faster
10
Scale-out IOPS &
Bandwidth
Inline All The Time
Data Services
Purpose-Built
All Flash Array
XtremIO: the all flash array market leader
Data Reduction &
iCDM
Consolidation
11
Unprecedented growth story
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
1st Year 2nd Year 3th Year 4th Year 5th Year
Time Since Introduction
Fastest Growth
5x Nearest Array
Ground Breaking
12
65%
own XtremIO
OVER 3,000
Unique Customers
#1 share, Marketscape Leader
(40%)
Leader in the Magic Quardrant
Fortune
100
XtremIO: business momentum
OVER $3B
Cumulative Revenue
Recent wins includes
• CNA Financial Corporation
• Vestas Wind Systems
• Boston Red Sox
• New recent release : Offer Extensive App
Integration and Automated Storage Management
13
ENABLING THE
MODERN
DATA
CENTER
Transformed by XtremIO – The World’s #1 All-Flash Array
INFRASTRUCTURE
APPLICATION
$
BUSINESS
 CONSOLIDATE WORKLOADS
 IMPROVE BUSINESS AGILITY & INNOVATION
 ELIMINATE APPLICATION COPY “SPRAWL”
Remove silos and get the performance and scale
to run everything on a single array
Enhance copy management via application
integration & integrated copy data management
Transform your business to be agile with Data-
center-driven business innovation
14
What does a modern all-flash system require?
15
Workload consolidation
Performance, efficiency, protection
Performance Efficiency Protection
16
Scale-out performance, capacity, IOPs for
Mixed & Consolidated Workloads
Workload consolidation
XtremIO platform fundamentals
Data Services optimize every aspect
of all the workloads in-line
Enhancing business continuity, protection and
IT Utilization
Dell - Internal Use - Confidential17
Consistent predictable performance
Performance
18
Speed is a competitive advantage
0.5ms
LATENCY
SUDDEN
IMPACT!
BEFORE XTREMIO – ALL HDD
7ms
“Reporting Job Finished at 1:30 AM
Instead Of 6:30am
…now I Can Have My Life Back!”
19
Workload: OLTP with 8KB Block Size
(Actual customer data )
Garbage collection kicks-in
LatencyLatency
Worse than
Disk Latency
20-40ms
Latency Spikes
2-5ms
• Predictable performance with
Always-on, Inline Data
Services
• Consistent low latency at all
times with no system level
garbage collection
• Predictable, scalable IOPs
whether the array is new or has
been fully overwritten.
35TB Traditional Flash Array10TB ‘X-Brick’
XtremIO consistently outperforms traditional AFA’S
Consistent performance matters
20
Cluster building block
XtremIO X-Brick
Active
Controller 1
Active
Controller 2
Infiniband RDMA
32
CPU
CORES
512
GB
RAM
25
eMLC
SSDs
SAS 2.0SAS 2.0
2 x FC
2 x iSCSI
4
HOST
PORTS
2 x FC
2 x iSCSI
256GB
RAM
256GB
RAM
21
5TB – Over 1PB Usable Capacity
NO TUNINGSCALE-OUT RICH DATA SERVICES<1ms LATENCY
© Copyright 2015 EMC Corporation. All rights reserved.
XtremIO family portrait
Starter
5TB
From 2 – 16 N-way Active Controllers
1.2M mixed IOPS
2M read IOPS
<1ms Latency
150K mixed IOPS
250K read IOPS
<1ms Latency
22
XTREMIO INTELLIGENT CONTENT ENGINE
INHERENTLY
CONTENT ADDRESSING
LOAD BALANCES
23
XTREMIO CONTENT ADDRESSING
CA38C90
134F871
0325F7A
F3AFBA3
AB45CB7
20147A8
963FE7B
963FE7B
INCOMING DATA STREAM
RANDOMIZE LOCATIONS
FIND MATCHES
24© Copyright 2014 EMC Corporation. All rights reserved.
CA38C90
134F871
0325F7A
F3AFBA3
AB45CB7
20147A8
963FE7B
963FE7B
X-Brick #1 X-Brick #2
0 1 2 3 4 5 6 7 8 9 A B C D E F
0 4 8 C
1 5 9 D
2 6 A E
3 7 B F
INCOMING DATA STREAM
XTREMIO CONTENT ADDRESSING
25© Copyright 2014 EMC Corporation. All rights reserved.
CA38C90
134F871
0325F7A
F3AFBA3
AB45CB7
20147A8
963FE7B
963FE7B
INCOMING DATA STREAM
XTREMIO CONTENT ADDRESSING
0 4 8 C
1 5 9 D
2 6 A E
3 7 B F
26
XtremIO balanced processing
Two 40TB X-Bricks. Four controllers. 8 Sockets. 80 Cores.
Balanced metadata
processing
Balanced user data
processing
Controller 1 Controller 2 Controller 3 Controller 4
Controller 1 Controller 2 Controller 3 Controller 4
Efficiency
Transformational
efficiency
28
Inline
Deduplication
Inline
Compression
XVC
Virtual
Copies
XtremIO
Data Protection
IN-LINE ALL THE TIME DATA SERVICESXtremIO in-line, all-the-time, data services
D@REThin
Provisioning
29
1CREATE
VOLUMES
2CREATE
INITIATOR
GROUPS
XtremIO simplicity & automation
3MAP
VOLUMES
30SECONDS
Management Impact:
• Zero Planning & Tuning
• No storage skills
• No GUI certifications
• Provision in seconds!
Integration:
• VMware vCenter
• EMC ViPR, ESA, ESI, SRM
• Microsoft Hyper-V
• App Consoles: Oracle, SAP,
System Center, etc
• REST API & CLI
30
Complexity is no longer needed
SIMPLIFY ARCHITECTURE AND OPERATIONAL MANAGEMENT
Disk Type Selection
RAID Protection Selection
RAID Group or Storage Pool
Striped or Concatenated Meta
Devices
Auto Tiering
Array Caching
Thick or Thin LUNs
HISTORIC COMPLEXITIES
DONE!
XTREMIO
Protection
Entreprise-class
protection
32
Unique BC/DR protection
ACROSS DATA CENTERS
RecoverPoint and/or CDP with
VPLEX:
IN THE DATACENTER
Data Domain,
ProtectPoint:
ON THE ARRAY
XtremIO Virtual
Copies (XVC):
• Async replication
• Sub-minute RPO
• Zero RTO
• Thousands of PIT’s
• Heterogeneous
Support
• Synch replication
• Active/Active,
continuous availability
• Zero RTO
• Unlimited PIT’s
• Logical data corruption
protection
• Zero RTO
• Thousands of PIT’s
• 20 times faster
backups
• Reduces backup
storage requirement
by 10-30 times
• Eliminates impact on
production
33
LIFETIME*
MAINTENANCE
PRICE
PROTECTION
LIFETIME*
FLASH ENDURANCE
PROTECTION3
YEARS
3-YEAR
MONEY-BACK
WARRANTY
XPECT MORE
EMC CONFIDENTIAL—INTERNAL USE ONLY
Mixed workload use
cases
35
Performance, copy data agility, & data reduction benefits
Transformational use cases
DATABASE,
ANALYTICS &
BUSINESS APPS
VIRTUAL
DESKTOPS
& DAAS
CLOUD &
VIRTUAL
SERVERS
APP
SW DevOps
WORKLOAD ACCELERATION,
CONSOLIDATION, & AGILITY
DBaaS
• Consistent scalable
performance
• 10:1 efficiency
• VM copy data
mobility and agility
• VM integration
• End-user
experience
• Deduplication
efficiency
• 3500 desktops* per
X-Brick
• Simple admin
experience
• Consistently beats
SLA’s
• Compression savings
• XVC efficiency
• iCDM workflow
automation
*Non-persistent Desktops
36
The copy data management problem
IDC: >60% data from copies
Production
A $44B global expense!
Test/Dev
Continuous-
Integration
QA
Training
Development
Backup
DR copies
Logical corruption
protection
Data Protection
Sandbox
Patch management
Optimizations & tuning
Pre-prod simulation
Operations
Reporting
BI
Analytics
Data Analytics
37
Organizational communication gap
The “natural” tension between DBA and Storage teams
Database
Admins
Storage
Teams
Source: 2014 IT Resource Strategies Survey
In-Depth
Database
Knowledge
Only 40%Of DBA & Storage Administrators Believe
That They Communicate Well
80%Of DBA & Storage Administrator
Collaboration Is Key To Organization
In-Depth
Storage
Knowledge
38
Massive internal friction
Infrastructure Owner
LOB Executives/Finance
For App/DBA/Dev Owner
“I need more!”
“Keep Costs Down!”
“No”
Shadow Costs: 5-12 Copies of Oracle/OLTP are Typical
39
ICDM: What if you could simultaneously…
Transform
Business
process workflow
agility
Consolidate
everything:
production, dev, test,
analytics
Meet all
performance &
availability SLAs
Simplify
operations and
self-service
40
XtremIO integrated copy data management (iCDM)
WORKFLOW Consolidation and self service
Virtual Copies (XVC)
App Integration &
orchestration
Open API’s
Consistent Scale-Out Performance
With Inline Data Services
MORE COPIES?
WHY NOT?
iCDM
DEV PROD
OPS+TESTANALYTICS
41
Traditional infrastructure architecture
Complex, Costly, Silo’d & Slow
Production ‘Underperforming’
10TB for 2TB DB, 150K+ IOPS
Over-Provisioned
10+ DB copies, 150K+ IOPS
Reports
Analytics
Trends
Finance Copies
Marketing Copies
Sales Copies
Test & Dev ‘Starved’
3 copies for 30 engineers,
30TB, ~50k+ IOPS
QA Instance
Training
Stress Test
13+ DB copies to manage, 130TB+ of storage, 2TB of production application data
SAP Applications deployed on multiple, dedicated & inefficient storage silos
42
Example: typical SAP development environment
Database
Dev Env
TargetGroup
Database
Test-1 Env
Database
Quality
Env
Database
Prod Env
Database Database Database
Sandbox Env Test-2 Env Go Live
Simulation Env
TargetGroup
Break/Fix
Break/Fix
Break/Fix
Transfer Transfer Transfer Transfer Transfer
TransferTransfer
Transfer
App-1App-8 App-7 App-6 App-5 App-4 App-3 App-2App-9
Production
Database
Multiple
Applications
Multiple
copies
Multiple
copies
Multiple
copies
Development
Copy
Test & QA
Copies
43
Example: typical SAP development environment
Database
Dev Env
TargetGroup
Database
Test-1 Env
Database
Quality
Env
Database
Prod Env
Database Database Database
Sandbox Env Test-2 Env Go Live
Simulation Env
TargetGroup
Break/Fix
Break/Fix
Break/Fix
Transfer Transfer Transfer Transfer Transfer
TransferTransfer
Transfer
10TB
10TB
10TB10TB10TB
10TB 10TB
Brute force cloning of 6 copies = 60TB of data
Time consuming refreshes / reverts
Cost limits scale
44
Example: XtremIO SAP development environment
Database
Dev Env
TargetGroup
Database
Test-1 Env
Database
Quality
Env
Database
Prod Env
Database Database Database
Sandbox Env Test-2 Env Go Live
Simulation Env
TargetGroup
Break/Fix
Break/Fix
Break/Fix
Transfer Transfer Transfer Transfer Transfer
TransferTransfer
Transfer
INSTANT COPIES
ALL SPACE EFFICIENT
INSTANT REFRESH
KEEPS COPIES CURRENT
NEAR ZERO COST
INCREASES SCALE
5TB
45
Consolidate with ONE platform for SAP
Efficient, Faster & Simpler
Production
10TB for 2TB DB, 150K+ IOPS
Test & Dev
Every engineer gets a full
DB copy, All data, full IOPs
Mktg, Fin, Sales
Every team gets a full
DB, All data, Flash speeds
• One single All-Flash Array
• Consolidated SAP Landscapes
• Faster than silos of storage
• Simpler to manage
Customers stories
47
As the #1 faucet brand in North America, located in North Olmsted, Ohio Moen offers a diverse selection of
thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products, and kitchen
sinks for residential applications – each delivering the best possible combination of meaningful innovation,
useful features, on-trend styling and lasting value.
Moen had more than 1.4B of net sales in 2014, Moen sells plumbing products principally in the U.S., Canada
and China, this segment also sells in Mexico, Southeast Asia and South America.
Dell - Internal Use - Confidential
48
Moen’s environment
Metro Continuous Availability
Headquarters DR Site-Expedient Communications
WAN
1Gb Ethernet Circuit
23 Miles
VMware
vSphere
VMware
vCenter
Server
SRM/RP4
VM
Servers
PRD | YAP | SBX | BKUP DR | QA | DEV | TEST
8 Tier Landscapes
VMware
vSphere
VMware
vCenter
Server
SRM/RP4
VM
Servers
49
The impact of flash at Moen
In 2015, Moen migrated 5 critical SAP applications to EMC
XtremIO
– ECC: Core ERP system (5TB)
– BW: Business Warehouse (5TB)
– CRM: Customer Relationship Management (1TB)
– SCM: Supply Chain Management (1TB)
– PLM: Product Lifecycle Management (2TB)
50
The impact of flash at Moen
- 37% decrease in average SAP dialog response time
- 9x increase SAP batch performance
- Non-production performance now equal to production
Virtual Copies (XVC)
App Integration &
orchestration
Consistent Scale-Out Performance
With Inline Data Services
PERFORMANCE
Extensions
1.00
0.75
0.50
0.25
0.00
2011
Avg
2012
Avg
Q1-15 Q2-152013
Avg
2014
Avg
Actual Goal Stretch Goal
0.78
0.78
0.89
0.77
0.67
0.51
37%
improvment
Time
51
The impact of flash at Moen
- 75% reduction in SAP system copy time
- 16 x Landscape space reduction via XVC savings and
compression
- 70% Saving on floor space at HQ, DR and co-location
• Dramatic savings on power and cooling
Virtual Copies (XVC)
App Integration &
orchestration
Consistent Scale-Out Performance
With Inline Data Services
EFFICIENCY
- Many! Hours returned to developers and
business users
Extensions
52
The impact of flash at Moen
- Collaboration is key! DBA, Application owners and
infrastructure must be aligned!
- Greater availability and improved performance of non-
production systems yields more development time
Virtual Copies (XVC)
App Integration &
orchestration
Extensions
Consistent Scale-Out Performance
With Inline Data Services
PRODUCTIVITY
- Improved performance allows for
increased regression testing
- iCDM functionality allows for “project
specific” copies of SAP
53
The impact of flash at Moen
- Web Portal to refresh copies on demand
- On demand self service is now available providing
fully automatic copies of production (now 3 copies!)
- 75% Reduced time in provisioning a landscape
(Long hand, non-automated, monthly system
copies – QA, SBX) ½ Day vs. 2 Days
Virtual Copies (XVC)
App Integration &
orchestration
Consistent Scale-Out Performance
With Inline Data Services
Self-Service Extensions
Extensions
54
The impact of flash at Moen
CDM functionality and VPLEX replication allow for
superior Backup and Disaster Recovery processes
RESULTS
Virtual Copies (XVC)
App Integration &
orchestration
Extensions
Consistent Scale-Out Performance
With Inline Data Services
• Multiple backup copies (3) are kept on-line at each site
• The DATA presented to the backup host is actually a writable
XtremIO Virtual Copy, of a read-only copy, allowing for data
verification via database recovery
• XVC are part of the Disaster Recovery plan
• The VPLEX volumes at the hot site are never exposed to a DR
host. The DR hosts access their data via snapshot
• Production data replication is always in sync
RESILIENCY!
55
The impact of flash at Moen
How did it change MOEN?
• Moen have redesigned their backup infrastructure
• Moen have redesigned their DR plan
• Moen have provided additional full, automatically refreshable system copies of SAP for
specific high-profile projects
• They are able to backup these “project specific” copies via XVC
• Moen can allow for destructive “what-if” testing because we can revert to a known
starting point nearly instantaneously
Faster
=> +
Smarter Business Agility
+
XtremIO iCDM is a true game changer!
56
Modernize without compromise
AGILITY
SPEED
EFFICIENT
90% reduction in provisioning tasks
10-100X reduction in planning & architecture
10-20X improvement in application performance
75% reduction in batch processing
Avg. 83+% reduction in floor space
Avg. 71% reduction in power & cooling
2-10x reduction in physical storage capacity
58
LatencyIOPs
70K IOPS
1ms latency
XtremIO Vs. Vendor “A” DB Volumes, Steady State, IOPS Over Time
XtremIO Vs. Vendor “A” DB Volumes, Steady State, Latency Over Time
XVC vs.TRADITIONALSNAPSHOTS
XtremIO
• No impact on
copy creation
• Consistent
performance on
prod and copy
Vendor A
• IOPs drop by
50% to 35K
• Spikes to 20ms
latency
XVC vs. traditional snapshots
59
XtremIO 5-Year economic benefits vs. other AFA’s
5-Year Storage
TCO Savings
5-Year Additional
Economic Business
Advantage
+
= # of storage systems deployed in TCO model
$1M-3M in
5-year TCO savings &
benefits
60
The Hollard Insurance Group
The Hollard Insurance Group is Africa’s largest privately owned
insurance group and operates in 19 countries worldwide, with an
African footprint spanning South Africa, Botswana, Mozambique,
Namibia, Zambia and Ghana. Its assets exceed R26bn ($1.8bn).
61
The Hollard Insurance Group
HOLLARD BACKUP & REFRESH – THEN & NOW
SOLUTION
• EMC XtremIO All-Flash Array
• iCDM (SQL Sync)
“XtremIO has changed the way Hollard IT
manages data movement from disk to
disk or disk to tape by completely
eliminating the data copy process
through iCDM.
Long term retention backups now run in
less than 15% of the original time with
no additional investment in hardware
and software.”
APPLICATIONS
• Mission Core Line of Business systems
SQL databases
• AGILE Dev platform
• TSM data protection and long term
retention infrastructureRESULTS
• 0% impact on storage IO for Dev refresh via iCDM
• 0% impact on application performance during backups execution
• 85% reduction in AVG time to complete long-term retention backups
• Zero development/config necessary to achieve improvements
0%
20%
40%
60%
80%
100%
Backup time reduction [%] CHALLENGE
• Daily backup window impacting service availability due to overruns
• Business unable to extend operating hours due to backup requirement
• Month end backup window exceeds 24 hours on certain applications
• Restores from PROD to DEV resulting in long delay in DEV availability
62
The Hollard Insurance Group
MIXED WORKLOADS CONSOLIDATION – P2V STRATEGY
“The ability to consolidate the BI platform
for our HBM division onto XtremIO has
proved so successful that we are now
planning on consolidating all BI, data
and analytics workloads onto XtremIO,
eliminating separate physical
environments for BI and analytics.”
APPLICATIONS
• Core production VMware Virtual datacenter
• Short term and Life line of business systems:
Progress, SQL, Oracle
• BI and analytics platform
SOLUTION
• EMC XtremIO All-Flash
Array
RESULTS
• Latency plunged:
From 185ms average to 15ms maximum at peak production
• P2V migration project fast-tracked with a number of P2V
migrations being done in a matter of minutes
Disk Latency – Production Virtual Platform
CHALLENGE
• Hosting mixed workloads on Enterprise SAN storage resulted in excessive
disk latency during peak production times
• Aggressive Virtualization strategy impacting severely on SAN performance
P2V was at a standstill
• Hollard’s acquisition strategy predicting 30% data & IO growth by July ‘16
63
The Hollard Insurance Group
HOLLARD END USERS - SLA MATTERS
Optimizing specialized hardware and
software support for the production
datacenters:
“Publishing in excess of 80 Business
applications, hosted on 640 servers, our
specialized support resources can better
ensure and maintain acceptable system
performance and enable business
processes since the move to XtremIO.”
APPLICATIONS
 Short-term underwing platform:
Windows/Linux – MSSQL/Oracle
 Life Application: Linux – Progress
 Business Intelligence and reporting:
Windows - MSSQL
SOLUTION
• EMC XtremIO All-Flash
Array
RESULTS
• Performance related helpdesk incidents eliminated
• SLA Drastically improved for all related IT tasks and restores
• Greatly improved Business Unit satisfaction rating
• Zero development/configuration necessary
CHALLENGE
• Managing performance in a highly Virtualized environment requires
dedicated costly resources, skilled in various disciplines
• Unpredictable IO demand resulting in business application slowdown or
interruptions
• Underwriting capacity, business expansion dictated by underperforming
systems
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Performance related incidents for systems
moved to XtremIO in March 2016
64
The Hollard Insurance Group
ROI STATS AFTER XTREMIO MIGRATION
Monthly payroll processing time reduced by more than 80%
Weekly backups complete in a 15% of the time – now run
during working hours
A File server commissioned in 7 minutes instead of 4 hours
“Hollard’s decision to migrate to XtremIO has enhanced its
business performance, improved productivity, and saved
costs.”

MT49 Dell EMC XtremIO: Product Overview and New Use Cases

  • 1.
    MT49 Dell EMC XtremIO:Product Overview and New Use Cases Dion Harris, Senior Manager – Product Marketing
  • 2.
  • 3.
    3 Pillars of themodern data center PROTECTION AND TRUST Security/Governance – Encryption – Data Protection – Services/Support FLASH SCALE-OUT SOFTWARE DEFINED CLOUD ENABLED Reduce Costs (# Of Drives, Power, Floor Space. Etc.) Consistent And Predictable Performance Lower Entry Costs And Scale As You Grow Manage Massive Capacity With Fewer Resources Automated Provisioning And Business Agility Flexible And Programmable Data Services Policy Driven Service Delivery On/Off Premises Data and/or Application Mobility
  • 4.
  • 5.
    5 Flash – afundamental market shift ... $- $10 $20 $30 $40 $50 $60 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 20 AnnualRevenueinBillion$ HARD DISK DRIVES 2016 Source: © Wikibon Server SAN Research Project 2015
  • 6.
    Dell - InternalUse - Confidential6 Driven by economics 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 CROSSOVER POINT SOURCE: EMC MARKET RESEARCH 2016 *CAPACITY COST FACTORS IN DATA REDUCTION TECHNOLOGIES ON FLASH CAPACITYCOST* Dell - Internal Use - Confidential
  • 7.
    Dell - InternalUse - Confidential7 FOR PRIMARY STORAGE
  • 8.
    8 Every day morecustomers choose flash “10% of companies are all flash today (they’re not telling anyone) – 80% have a plan to get there” — Eric Burgener, IDC Infrastructure Agility Lower TCO Competitive Edge
  • 9.
    9 Business Agility = Architecture matters It’sabout the right architecture It unlocks unique business value = Use Flash Go Faster Get Smarter + Go Faster
  • 10.
    10 Scale-out IOPS & Bandwidth InlineAll The Time Data Services Purpose-Built All Flash Array XtremIO: the all flash array market leader Data Reduction & iCDM Consolidation
  • 11.
    11 Unprecedented growth story $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 $1,800 $2,000 1stYear 2nd Year 3th Year 4th Year 5th Year Time Since Introduction Fastest Growth 5x Nearest Array Ground Breaking
  • 12.
    12 65% own XtremIO OVER 3,000 UniqueCustomers #1 share, Marketscape Leader (40%) Leader in the Magic Quardrant Fortune 100 XtremIO: business momentum OVER $3B Cumulative Revenue Recent wins includes • CNA Financial Corporation • Vestas Wind Systems • Boston Red Sox • New recent release : Offer Extensive App Integration and Automated Storage Management
  • 13.
    13 ENABLING THE MODERN DATA CENTER Transformed byXtremIO – The World’s #1 All-Flash Array INFRASTRUCTURE APPLICATION $ BUSINESS  CONSOLIDATE WORKLOADS  IMPROVE BUSINESS AGILITY & INNOVATION  ELIMINATE APPLICATION COPY “SPRAWL” Remove silos and get the performance and scale to run everything on a single array Enhance copy management via application integration & integrated copy data management Transform your business to be agile with Data- center-driven business innovation
  • 14.
    14 What does amodern all-flash system require?
  • 15.
    15 Workload consolidation Performance, efficiency,protection Performance Efficiency Protection
  • 16.
    16 Scale-out performance, capacity,IOPs for Mixed & Consolidated Workloads Workload consolidation XtremIO platform fundamentals Data Services optimize every aspect of all the workloads in-line Enhancing business continuity, protection and IT Utilization
  • 17.
    Dell - InternalUse - Confidential17 Consistent predictable performance Performance
  • 18.
    18 Speed is acompetitive advantage 0.5ms LATENCY SUDDEN IMPACT! BEFORE XTREMIO – ALL HDD 7ms “Reporting Job Finished at 1:30 AM Instead Of 6:30am …now I Can Have My Life Back!”
  • 19.
    19 Workload: OLTP with8KB Block Size (Actual customer data ) Garbage collection kicks-in LatencyLatency Worse than Disk Latency 20-40ms Latency Spikes 2-5ms • Predictable performance with Always-on, Inline Data Services • Consistent low latency at all times with no system level garbage collection • Predictable, scalable IOPs whether the array is new or has been fully overwritten. 35TB Traditional Flash Array10TB ‘X-Brick’ XtremIO consistently outperforms traditional AFA’S Consistent performance matters
  • 20.
    20 Cluster building block XtremIOX-Brick Active Controller 1 Active Controller 2 Infiniband RDMA 32 CPU CORES 512 GB RAM 25 eMLC SSDs SAS 2.0SAS 2.0 2 x FC 2 x iSCSI 4 HOST PORTS 2 x FC 2 x iSCSI 256GB RAM 256GB RAM
  • 21.
    21 5TB – Over1PB Usable Capacity NO TUNINGSCALE-OUT RICH DATA SERVICES<1ms LATENCY © Copyright 2015 EMC Corporation. All rights reserved. XtremIO family portrait Starter 5TB From 2 – 16 N-way Active Controllers 1.2M mixed IOPS 2M read IOPS <1ms Latency 150K mixed IOPS 250K read IOPS <1ms Latency
  • 22.
    22 XTREMIO INTELLIGENT CONTENTENGINE INHERENTLY CONTENT ADDRESSING LOAD BALANCES
  • 23.
  • 24.
    24© Copyright 2014EMC Corporation. All rights reserved. CA38C90 134F871 0325F7A F3AFBA3 AB45CB7 20147A8 963FE7B 963FE7B X-Brick #1 X-Brick #2 0 1 2 3 4 5 6 7 8 9 A B C D E F 0 4 8 C 1 5 9 D 2 6 A E 3 7 B F INCOMING DATA STREAM XTREMIO CONTENT ADDRESSING
  • 25.
    25© Copyright 2014EMC Corporation. All rights reserved. CA38C90 134F871 0325F7A F3AFBA3 AB45CB7 20147A8 963FE7B 963FE7B INCOMING DATA STREAM XTREMIO CONTENT ADDRESSING 0 4 8 C 1 5 9 D 2 6 A E 3 7 B F
  • 26.
    26 XtremIO balanced processing Two40TB X-Bricks. Four controllers. 8 Sockets. 80 Cores. Balanced metadata processing Balanced user data processing Controller 1 Controller 2 Controller 3 Controller 4 Controller 1 Controller 2 Controller 3 Controller 4
  • 27.
  • 28.
    28 Inline Deduplication Inline Compression XVC Virtual Copies XtremIO Data Protection IN-LINE ALLTHE TIME DATA SERVICESXtremIO in-line, all-the-time, data services D@REThin Provisioning
  • 29.
    29 1CREATE VOLUMES 2CREATE INITIATOR GROUPS XtremIO simplicity &automation 3MAP VOLUMES 30SECONDS Management Impact: • Zero Planning & Tuning • No storage skills • No GUI certifications • Provision in seconds! Integration: • VMware vCenter • EMC ViPR, ESA, ESI, SRM • Microsoft Hyper-V • App Consoles: Oracle, SAP, System Center, etc • REST API & CLI
  • 30.
    30 Complexity is nolonger needed SIMPLIFY ARCHITECTURE AND OPERATIONAL MANAGEMENT Disk Type Selection RAID Protection Selection RAID Group or Storage Pool Striped or Concatenated Meta Devices Auto Tiering Array Caching Thick or Thin LUNs HISTORIC COMPLEXITIES DONE! XTREMIO
  • 31.
  • 32.
    32 Unique BC/DR protection ACROSSDATA CENTERS RecoverPoint and/or CDP with VPLEX: IN THE DATACENTER Data Domain, ProtectPoint: ON THE ARRAY XtremIO Virtual Copies (XVC): • Async replication • Sub-minute RPO • Zero RTO • Thousands of PIT’s • Heterogeneous Support • Synch replication • Active/Active, continuous availability • Zero RTO • Unlimited PIT’s • Logical data corruption protection • Zero RTO • Thousands of PIT’s • 20 times faster backups • Reduces backup storage requirement by 10-30 times • Eliminates impact on production
  • 33.
  • 34.
  • 35.
    35 Performance, copy dataagility, & data reduction benefits Transformational use cases DATABASE, ANALYTICS & BUSINESS APPS VIRTUAL DESKTOPS & DAAS CLOUD & VIRTUAL SERVERS APP SW DevOps WORKLOAD ACCELERATION, CONSOLIDATION, & AGILITY DBaaS • Consistent scalable performance • 10:1 efficiency • VM copy data mobility and agility • VM integration • End-user experience • Deduplication efficiency • 3500 desktops* per X-Brick • Simple admin experience • Consistently beats SLA’s • Compression savings • XVC efficiency • iCDM workflow automation *Non-persistent Desktops
  • 36.
    36 The copy datamanagement problem IDC: >60% data from copies Production A $44B global expense! Test/Dev Continuous- Integration QA Training Development Backup DR copies Logical corruption protection Data Protection Sandbox Patch management Optimizations & tuning Pre-prod simulation Operations Reporting BI Analytics Data Analytics
  • 37.
    37 Organizational communication gap The“natural” tension between DBA and Storage teams Database Admins Storage Teams Source: 2014 IT Resource Strategies Survey In-Depth Database Knowledge Only 40%Of DBA & Storage Administrators Believe That They Communicate Well 80%Of DBA & Storage Administrator Collaboration Is Key To Organization In-Depth Storage Knowledge
  • 38.
    38 Massive internal friction InfrastructureOwner LOB Executives/Finance For App/DBA/Dev Owner “I need more!” “Keep Costs Down!” “No” Shadow Costs: 5-12 Copies of Oracle/OLTP are Typical
  • 39.
    39 ICDM: What ifyou could simultaneously… Transform Business process workflow agility Consolidate everything: production, dev, test, analytics Meet all performance & availability SLAs Simplify operations and self-service
  • 40.
    40 XtremIO integrated copydata management (iCDM) WORKFLOW Consolidation and self service Virtual Copies (XVC) App Integration & orchestration Open API’s Consistent Scale-Out Performance With Inline Data Services MORE COPIES? WHY NOT? iCDM DEV PROD OPS+TESTANALYTICS
  • 41.
    41 Traditional infrastructure architecture Complex,Costly, Silo’d & Slow Production ‘Underperforming’ 10TB for 2TB DB, 150K+ IOPS Over-Provisioned 10+ DB copies, 150K+ IOPS Reports Analytics Trends Finance Copies Marketing Copies Sales Copies Test & Dev ‘Starved’ 3 copies for 30 engineers, 30TB, ~50k+ IOPS QA Instance Training Stress Test 13+ DB copies to manage, 130TB+ of storage, 2TB of production application data SAP Applications deployed on multiple, dedicated & inefficient storage silos
  • 42.
    42 Example: typical SAPdevelopment environment Database Dev Env TargetGroup Database Test-1 Env Database Quality Env Database Prod Env Database Database Database Sandbox Env Test-2 Env Go Live Simulation Env TargetGroup Break/Fix Break/Fix Break/Fix Transfer Transfer Transfer Transfer Transfer TransferTransfer Transfer App-1App-8 App-7 App-6 App-5 App-4 App-3 App-2App-9 Production Database Multiple Applications Multiple copies Multiple copies Multiple copies Development Copy Test & QA Copies
  • 43.
    43 Example: typical SAPdevelopment environment Database Dev Env TargetGroup Database Test-1 Env Database Quality Env Database Prod Env Database Database Database Sandbox Env Test-2 Env Go Live Simulation Env TargetGroup Break/Fix Break/Fix Break/Fix Transfer Transfer Transfer Transfer Transfer TransferTransfer Transfer 10TB 10TB 10TB10TB10TB 10TB 10TB Brute force cloning of 6 copies = 60TB of data Time consuming refreshes / reverts Cost limits scale
  • 44.
    44 Example: XtremIO SAPdevelopment environment Database Dev Env TargetGroup Database Test-1 Env Database Quality Env Database Prod Env Database Database Database Sandbox Env Test-2 Env Go Live Simulation Env TargetGroup Break/Fix Break/Fix Break/Fix Transfer Transfer Transfer Transfer Transfer TransferTransfer Transfer INSTANT COPIES ALL SPACE EFFICIENT INSTANT REFRESH KEEPS COPIES CURRENT NEAR ZERO COST INCREASES SCALE 5TB
  • 45.
    45 Consolidate with ONEplatform for SAP Efficient, Faster & Simpler Production 10TB for 2TB DB, 150K+ IOPS Test & Dev Every engineer gets a full DB copy, All data, full IOPs Mktg, Fin, Sales Every team gets a full DB, All data, Flash speeds • One single All-Flash Array • Consolidated SAP Landscapes • Faster than silos of storage • Simpler to manage
  • 46.
  • 47.
    47 As the #1faucet brand in North America, located in North Olmsted, Ohio Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products, and kitchen sinks for residential applications – each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. Moen had more than 1.4B of net sales in 2014, Moen sells plumbing products principally in the U.S., Canada and China, this segment also sells in Mexico, Southeast Asia and South America. Dell - Internal Use - Confidential
  • 48.
    48 Moen’s environment Metro ContinuousAvailability Headquarters DR Site-Expedient Communications WAN 1Gb Ethernet Circuit 23 Miles VMware vSphere VMware vCenter Server SRM/RP4 VM Servers PRD | YAP | SBX | BKUP DR | QA | DEV | TEST 8 Tier Landscapes VMware vSphere VMware vCenter Server SRM/RP4 VM Servers
  • 49.
    49 The impact offlash at Moen In 2015, Moen migrated 5 critical SAP applications to EMC XtremIO – ECC: Core ERP system (5TB) – BW: Business Warehouse (5TB) – CRM: Customer Relationship Management (1TB) – SCM: Supply Chain Management (1TB) – PLM: Product Lifecycle Management (2TB)
  • 50.
    50 The impact offlash at Moen - 37% decrease in average SAP dialog response time - 9x increase SAP batch performance - Non-production performance now equal to production Virtual Copies (XVC) App Integration & orchestration Consistent Scale-Out Performance With Inline Data Services PERFORMANCE Extensions 1.00 0.75 0.50 0.25 0.00 2011 Avg 2012 Avg Q1-15 Q2-152013 Avg 2014 Avg Actual Goal Stretch Goal 0.78 0.78 0.89 0.77 0.67 0.51 37% improvment Time
  • 51.
    51 The impact offlash at Moen - 75% reduction in SAP system copy time - 16 x Landscape space reduction via XVC savings and compression - 70% Saving on floor space at HQ, DR and co-location • Dramatic savings on power and cooling Virtual Copies (XVC) App Integration & orchestration Consistent Scale-Out Performance With Inline Data Services EFFICIENCY - Many! Hours returned to developers and business users Extensions
  • 52.
    52 The impact offlash at Moen - Collaboration is key! DBA, Application owners and infrastructure must be aligned! - Greater availability and improved performance of non- production systems yields more development time Virtual Copies (XVC) App Integration & orchestration Extensions Consistent Scale-Out Performance With Inline Data Services PRODUCTIVITY - Improved performance allows for increased regression testing - iCDM functionality allows for “project specific” copies of SAP
  • 53.
    53 The impact offlash at Moen - Web Portal to refresh copies on demand - On demand self service is now available providing fully automatic copies of production (now 3 copies!) - 75% Reduced time in provisioning a landscape (Long hand, non-automated, monthly system copies – QA, SBX) ½ Day vs. 2 Days Virtual Copies (XVC) App Integration & orchestration Consistent Scale-Out Performance With Inline Data Services Self-Service Extensions Extensions
  • 54.
    54 The impact offlash at Moen CDM functionality and VPLEX replication allow for superior Backup and Disaster Recovery processes RESULTS Virtual Copies (XVC) App Integration & orchestration Extensions Consistent Scale-Out Performance With Inline Data Services • Multiple backup copies (3) are kept on-line at each site • The DATA presented to the backup host is actually a writable XtremIO Virtual Copy, of a read-only copy, allowing for data verification via database recovery • XVC are part of the Disaster Recovery plan • The VPLEX volumes at the hot site are never exposed to a DR host. The DR hosts access their data via snapshot • Production data replication is always in sync RESILIENCY!
  • 55.
    55 The impact offlash at Moen How did it change MOEN? • Moen have redesigned their backup infrastructure • Moen have redesigned their DR plan • Moen have provided additional full, automatically refreshable system copies of SAP for specific high-profile projects • They are able to backup these “project specific” copies via XVC • Moen can allow for destructive “what-if” testing because we can revert to a known starting point nearly instantaneously Faster => + Smarter Business Agility + XtremIO iCDM is a true game changer!
  • 56.
    56 Modernize without compromise AGILITY SPEED EFFICIENT 90%reduction in provisioning tasks 10-100X reduction in planning & architecture 10-20X improvement in application performance 75% reduction in batch processing Avg. 83+% reduction in floor space Avg. 71% reduction in power & cooling 2-10x reduction in physical storage capacity
  • 58.
    58 LatencyIOPs 70K IOPS 1ms latency XtremIOVs. Vendor “A” DB Volumes, Steady State, IOPS Over Time XtremIO Vs. Vendor “A” DB Volumes, Steady State, Latency Over Time XVC vs.TRADITIONALSNAPSHOTS XtremIO • No impact on copy creation • Consistent performance on prod and copy Vendor A • IOPs drop by 50% to 35K • Spikes to 20ms latency XVC vs. traditional snapshots
  • 59.
    59 XtremIO 5-Year economicbenefits vs. other AFA’s 5-Year Storage TCO Savings 5-Year Additional Economic Business Advantage + = # of storage systems deployed in TCO model $1M-3M in 5-year TCO savings & benefits
  • 60.
    60 The Hollard InsuranceGroup The Hollard Insurance Group is Africa’s largest privately owned insurance group and operates in 19 countries worldwide, with an African footprint spanning South Africa, Botswana, Mozambique, Namibia, Zambia and Ghana. Its assets exceed R26bn ($1.8bn).
  • 61.
    61 The Hollard InsuranceGroup HOLLARD BACKUP & REFRESH – THEN & NOW SOLUTION • EMC XtremIO All-Flash Array • iCDM (SQL Sync) “XtremIO has changed the way Hollard IT manages data movement from disk to disk or disk to tape by completely eliminating the data copy process through iCDM. Long term retention backups now run in less than 15% of the original time with no additional investment in hardware and software.” APPLICATIONS • Mission Core Line of Business systems SQL databases • AGILE Dev platform • TSM data protection and long term retention infrastructureRESULTS • 0% impact on storage IO for Dev refresh via iCDM • 0% impact on application performance during backups execution • 85% reduction in AVG time to complete long-term retention backups • Zero development/config necessary to achieve improvements 0% 20% 40% 60% 80% 100% Backup time reduction [%] CHALLENGE • Daily backup window impacting service availability due to overruns • Business unable to extend operating hours due to backup requirement • Month end backup window exceeds 24 hours on certain applications • Restores from PROD to DEV resulting in long delay in DEV availability
  • 62.
    62 The Hollard InsuranceGroup MIXED WORKLOADS CONSOLIDATION – P2V STRATEGY “The ability to consolidate the BI platform for our HBM division onto XtremIO has proved so successful that we are now planning on consolidating all BI, data and analytics workloads onto XtremIO, eliminating separate physical environments for BI and analytics.” APPLICATIONS • Core production VMware Virtual datacenter • Short term and Life line of business systems: Progress, SQL, Oracle • BI and analytics platform SOLUTION • EMC XtremIO All-Flash Array RESULTS • Latency plunged: From 185ms average to 15ms maximum at peak production • P2V migration project fast-tracked with a number of P2V migrations being done in a matter of minutes Disk Latency – Production Virtual Platform CHALLENGE • Hosting mixed workloads on Enterprise SAN storage resulted in excessive disk latency during peak production times • Aggressive Virtualization strategy impacting severely on SAN performance P2V was at a standstill • Hollard’s acquisition strategy predicting 30% data & IO growth by July ‘16
  • 63.
    63 The Hollard InsuranceGroup HOLLARD END USERS - SLA MATTERS Optimizing specialized hardware and software support for the production datacenters: “Publishing in excess of 80 Business applications, hosted on 640 servers, our specialized support resources can better ensure and maintain acceptable system performance and enable business processes since the move to XtremIO.” APPLICATIONS  Short-term underwing platform: Windows/Linux – MSSQL/Oracle  Life Application: Linux – Progress  Business Intelligence and reporting: Windows - MSSQL SOLUTION • EMC XtremIO All-Flash Array RESULTS • Performance related helpdesk incidents eliminated • SLA Drastically improved for all related IT tasks and restores • Greatly improved Business Unit satisfaction rating • Zero development/configuration necessary CHALLENGE • Managing performance in a highly Virtualized environment requires dedicated costly resources, skilled in various disciplines • Unpredictable IO demand resulting in business application slowdown or interruptions • Underwriting capacity, business expansion dictated by underperforming systems Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Performance related incidents for systems moved to XtremIO in March 2016
  • 64.
    64 The Hollard InsuranceGroup ROI STATS AFTER XTREMIO MIGRATION Monthly payroll processing time reduced by more than 80% Weekly backups complete in a 15% of the time – now run during working hours A File server commissioned in 7 minutes instead of 4 hours “Hollard’s decision to migrate to XtremIO has enhanced its business performance, improved productivity, and saved costs.”