[MT450: Marketing Management] Unit 4 Assignment Assignment: Minnesota Micromotors Paper Instructions Please answer the following questions in a 3–5 page paper (include additional title and references pages) and include APA format and citation style with accompanying references: 1. What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #1? 2. What were the results of your decisions? 3. Analyze the results in terms of success or failure. 4. What changes will you make in future quarters? Please insert a screen shot of the Quarter #1 results in your paper. This can be done by highlighting the results, hitting “Control+C,” and then inserting the results in your paper by hitting “Control+V.” 5. Please view the rubric below for full Assignment details. 6. Why is the notion of derived demand so important for companies selling products and services to other organizations? 7. What is the North American Industry Classification System (NAICS) for Minnesota Micromotors, Inc. (MM) Submit your paper to the Unit 4: Assignment Dropbox. Unit 4 Assignment Grading Rubric 40 Based on the simulation Possible Points Specific Paper Objectives: Assignment Checklist (80%): Marketing strategy for the quarter 4 What were the results of your decisions? 4 Analyze the results in terms of success or failure 5 What changes will you make in future quarters? 4 Target market 5 Screen Shot 5 NAICS Question 5 Subtotal 32 [MT450: Marketing Management] Writing Style, Grammar, APA (20%) Grammar and Spelling 3 Paper is 3–5 pages in length and responses are concise and direct 3 Reference list and citations are provided 2 8 Total 40 points Two Discussion board Replies Delores Group Conflict Top of Form In a group setting, it is natural for people to feel subject to the judgment of the others within the group. Add to that, the pressure and stress of opening up to group dissection and conflict will happen. Conflict, according to Forsyth (2014) “occurs when the action or beliefs of other members are unacceptable to and resisted by another member” (p. 434). Therefore the group leader must be able to not only identify the potential for conflict, but also understand when to bring it out and when to distract (Forsyth, 2014). For those times when conflict needs to be addressed, the group leader should focus on staying present (Corey, Corey & Haynes, 2014). This is effective because staying in the present can facilitate true participation. Through talking about how the members feel in that moment, they can bond through similar thoughts, respect alternate thoughts and get a better sense of who the other members are. It is not as personal, but it is reflective of their inner self (Corey, Corey & Haynes, 2014). Being present helps build familiarity, trust and therefore a healthy foundation. A leader should be familiar with the common group behavior.

1. [MT450: Marketing Management]
Unit 4 Assignment
Assignment: Minnesota Micromotors Paper Instructions
Please answer the following questions in a 3–5 page paper
(include additional title and references pages) and include
APA format and citation style with accompanying references:
1. What was your marketing strategy for each of the decisions
entered into the simulation game in Quarter #1?
2. What were the results of your decisions?
3. Analyze the results in terms of success or failure.
4. What changes will you make in future quarters?
Please insert a screen shot of the Quarter #1 results in your
paper. This can be done by highlighting the results,
hitting “Control+C,” and then inserting the results in your paper
by hitting “Control+V.”
5. Please view the rubric below for full Assignment details.
6. Why is the notion of derived demand so important for
companies selling products and services to other
organizations?
7. What is the North American Industry Classification System
(NAICS) for Minnesota Micromotors, Inc. (MM)

2. Submit your paper to the Unit 4: Assignment Dropbox.
Unit 4 Assignment Grading Rubric 40
Based on the simulation
Possible
Points
Specific Paper Objectives: Assignment Checklist
(80%):
Marketing strategy for the quarter 4
What were the results of your decisions? 4
Analyze the results in terms of success or failure 5
What changes will you make in future quarters? 4
Target market 5
Screen Shot 5
NAICS Question 5
Subtotal 32
[MT450: Marketing Management]
Writing Style, Grammar, APA (20%)

3. Grammar and Spelling 3
Paper is 3–5 pages in length and responses are
concise and direct 3
Reference list and citations are provided 2
8
Total 40 points
Two Discussion board Replies
Delores
Group Conflict
Top of Form
In a group setting, it is natural for people to feel subject to the
judgment of the others within the group. Add to that, the
pressure and stress of opening up to group dissection and
conflict will happen. Conflict, according to Forsyth (2014)
“occurs when the action or beliefs of other members are
unacceptable to and resisted by another member” (p. 434).
Therefore the group leader must be able to not only identify the
potential for conflict, but also understand when to bring it out
and when to distract (Forsyth, 2014). For those times when
conflict needs to be addressed, the group leader should focus on
staying present (Corey, Corey & Haynes, 2014). This is
effective because staying in the present can facilitate true

4. participation. Through talking about how the members feel in
that moment, they can bond through similar thoughts, respect
alternate thoughts and get a better sense of who the other
members are. It is not as personal, but it is reflective of their
inner self (Corey, Corey & Haynes, 2014). Being present helps
build familiarity, trust and therefore a healthy foundation.
A leader should be familiar with the common group behaviors
such as the chronic talker, dominator, distracter, the rescuer, the
resistant and the member who is out to sabotage the leader
(Jacobs et al., 2014). By being aware, the leader can develop a
working policy of how best to deal with these members. Jacobs
et al., (2012) assert “all behavior is purposeful” (p.395).
However, a leader should keep a balanced perspective and be
vigilant against their biases and stereotypes. It is not a given
that if a member comes in exhibiting a certain behavior that
they should be labeled forever. A group leader should willing to
let the label go, “Get rid of all bitterness, rage and anger,
brawling and slander, along with every form of malice”
(Ephesians 4:31 New International Version).
References:
Corey, G., Corey, M. S., & Haynes, R. (2014). Groups in action:
Evolution and challenges (2nd ed.). Belmont, CA: Wadsworth.
Forsyth, D. R. (2014). Group dynamics (6th ed.). Belmont, CA:
Wadsworth.
Jacobs, E. E., Masson, R. L., Harvill, R. L., & Schimmel, C. J.
(2012). Group counseling: Strategies and skills (7th ed.).
Belmont, CA: Brooks/Cole.
Jennifer

5. Conflict
Top of Form
Conflict, as defined by Forsyth (2014) is disagreement, discord,
and friction that occur when the actions or beliefs of one or
more members of the group are unacceptable to and resisted by
one or more of the other group members. (p.434) Conflicts
within groups can arise for a number of reasons. Negativity,
disconnection and resistance are just a few. When one or more
members of a group are constantly complaining about the group
or particular members of the group, a negative tone is set for the
group as a whole. Leaders are charged with the responsibility of
extinguishing this negativity.
The beginning stage of a group is the most difficult
time in dealing with negativity. Seeking the participation of
more positive group members, avoiding eye contact with the
negative member and talking to the negative member outside of
the group can be effective ways in which a leader can establish
a more positive tone in the group (Jacobs et al., 2012). Members
of a group can become resistant when they are forced into
joining a group. George, from the Groups in Action DVD,
discusses his feelings of resistance to participating in the group
because he does not feel he belongs there. He is only
participating as a condition of an ultimatum of his wife. Corey
et al., 2014) discuss the value in allowing conflict to work itself
out. By allowing members to opening discuss their feelings and
concerns, many times the conflict will be resolved keeping the
group intact. As demonstrated by Corey in the Groups in Action
DVD, Involuntary members like George need to come to terms
with the consequences of not participating and understand the
benefits of doing so. As other members such as Joel began
discussing their feelings about George’s attitude of disinterest,
George gained insight into how his words affected others. He
professed that listening was a skill he needed to do more

6. effectively.
The key to a successful group is in it’s relationships.
When people are put together unwillingly, their individual
agendas can prevent relationships from growing."Jesus taught
that rigid thinking is a detriment to relationships because we
need to be responsive to others” (Baker, 2007, p. 63) Opening
the mind and allowing feelings to be examined, allows for
vulnerability resulting in growth. “My grace is sufficient for
you, for my power is made perfect in weakness.” Therefore, I
will boast all the more gladly about my weaknesses so that
Christ’s power may rest on me. (2 Corinthians 12:9)
References
Baker, M. W. (2007). Jesus, the greatest therapist who ever
lived. New York: HarperCollins.
Corey, G., Corey, M. S., & Haynes, R. (2014). Groups in action:
Evolution and challenges (2nd ed.). Belmont, CA: Wadsworth,
Inc. ISBN: 9781285095059.
Forsyth, D. R. (2014). Group dynamics (6th ed.). Belmont, CA:
Wadsworth, Inc. ISBN: 9781133956532.
Jacobs, E. E., Masson, R. L., Harvill, R. L., & Schimmel, C. J.
(2012). Group counseling: Strategies and skills (7th ed.).
Belmont, CA: Brooks/Cole. ISBN: 9780840033932.
Bottom of Form
Bottom of Form
HSCO 511
Discussion Board – Replies Grading Rubric
Student:
Criteria

7. 5
4
3
2
1
0
Points
Earned
Replies
Demonstrates analysis of others’ posts; extends meaningful
discussion by building on previous posts. Replies are 150 words
or more.
Elaborates on an existing posting with further comment or
observation and extends meaningful discussion. Replies are
100–149 words.
Elaborates on an existing posting with further comment or
observation. Replies are 50–99 words.
Posts shallow contribution to discussion (e.g., agrees or
disagrees) and does not enrich discussion. Replies are less than
50 words.
Posts information that is off-topic, incorrect, or irrelevant to
discussion.
Does not participate.
5
4
3
2
1
0
Frequency
Replies to 2 or more classmates’ threads throughout the next
module/week.

8. Replies to 1 classmate’s thread throughout the next
module/week.
Replies to 1 classmate’s thread the next module/week.
Only replies to comments about his/her own thread.
Posts reply
Does not participate.
5
4
3
2
1
0
Clarity and Mechanics
Contributes to discussion with clear, concise comments
formatted in an easy-to-read style that is free of grammar or
spelling errors.
Contributes valuable information to discussion with minor
errors in clarity or mechanics.
Contributes information to discussion with some errors in
clarity or mechanics.
Communicates in friendly, courteous and helpful manner with
several errors in clarity or mechanics.
Posts long, unorganized, or rude content that may contain
multiple errors or may be inappropriate.
Does not participate.
Criteria
5
4
3
2
1
0

9. Points Earned
Netiquette
Avoids use of all caps. Disagreements are addressed in a
professional manner. Avoids use of emoticons and acronyms
unless related to professional vocabulary.
Avoids use of emoticons and acronyms most of the time. Does
not use all caps. Professionalism maintained throughout posts
and replies.
Rarely uses acronyms, emoticons, and all caps. Professionalism
is evident in all posts and replies.
Uses emoticons and acronyms some of the time. Maintains
professional tone.
Uses lots of acronyms and emoticons as well as some all caps.
Maintains professional tone most of the time.
Uses rude language and/or all caps to express an opposite
opinion.
Total
Instructor’s Comments:
Page 1 of 1
Analyzing Results of a Marketing Strategy
This week you are playing the role of the Marketing Manager in
a marketing simulation for Minnesota Micromotors, Inc. (MM).
Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a
manufacturer of brushless, direct current (BLDC) 1 motors used
in orthopedic medical devices. Approximately 70% of the
revenues of Minnesota Micromotors, Inc. were generated from
customers that placed large-volume orders.
In this Assignment, you will engage in the development of the
following professional competencies:
· Analyze Quantitative Data
· Active Listening
Marketing Simulation

10. After you play the simulation in three steps (view simulation
instructions) complete the Assignment detailed in the Rubric
below.
See Rubric below for Assignment details.