MT 450 Assignments Research Guide

MT 450 All Assignments (Unit 1 – Unit 10)
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MT 450 Unit 1 Assignment Marketing Strategy (Packaged Ice)
MT 450 Unit 2 Assignment Scenario Marketing (Edible Arrangements)
MT 450 Unit 2 Assignment Scenario Marketing (Liberty Tax Service)
MT 450 Unit 3 Assignment The Market Research Plan
MT 450 Unit 4 Assignment Market Simulation (Minnesota
Micromotors, Inc)
MT 450 Unit 5 Assignment Market Simulation II (Minnesota
Micromotors, Inc)
MT 450 Unit 6 Assignment The New Product Development Process
MT 450 Unit 7 Assignment 2 Evaluating the Marketing Mix (Home
Essentials Inc)
MT 450 Unit 7 Assignment 1 Holographic Medical Assistant (HMA)

MT 450 Unit 8 Assignment Creating a Strong Customer Relationship
Management Plan (Edible Arrangements)
MT 450 Unit 8 Assignment Creating a Strong Customer Relationship
Management Plan (Liberty Tax Service)
MT 450 Unit 9 Assignment Social Strategy for Competitive Advantage
MT 450 Unit 10 Assignment Marketing Manager (Edible Arrangements)
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MT 450 Unit 1 Assignment Marketing Strategy
(Packaged Ice)
Assignment: Marketing Strategy Your company just acquired another
company that manufactures and sells packaged ice. Traditionally the
company has sold in bulk to industrial users. You want to sell to
consumers. • Develop a marketing strategy for your packaged ice that
includes a market penetration strategy, market development strategy,
and the value proposition. Provide a 2–3 page (APA formatted and
citation styled) marketing strategy plan paper with at least three
supporting scholarly references (no use of Wikipedia) that address this
Assignment. You should include at least one illustration which can be
included in the body of your paper or in an appendix. Assignment
Checklist: • Write your original response in Standard American English,

paying special attention to grammar, style, and mechanics. • Respond to
the Assignment criteria in a thorough manner, by addressing the specific
objectives listed in the grading rubric. • Ensure that your viewpoint and
purpose are clearly stated. • Demonstrate logical and appropriate
transitions from one idea to another. • Your paper should be highly
organized, logical, and focused. NOTE: Your paper should be in APA
format and citation style. You must include a title and reference page in
addition to the 2–3 pages of your marketing strategy paper. Submit to
the Unit 1: Assignment Dropbox.
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MT 450 Unit 2 Assignment Scenario Marketing
(Edible Arrangements)
Scenario Marketing
Congratulations. You have just been named marketing manager of a
major franchise. Your job will be to perform the daily tasks of a
marketing manager.
So what does a Marketing Manager do?As you know, marketing plays
an essential role in almost every industry segment. In its simplest form,

marketing management is about making certain that customers' needs
and wants are met while increasing the profits of a company. A
marketing manager's responsibilities can vary a great deal, but will
always have this as a central purpose.
Clickhereto learn about being a Marketing Manager.
Select one of the company’s below for which you would like to be
Marketing Manager.
Edible Arrangements® - Edible fruit baskets – Creates fresh fruit
arrangements and gourmet chocolate dipped fruit to order.
Cartridge World® - Cartridge Company - carries a complete line of both
inkjet and toner printer cartridges. Offers both remanufactured and
Original Brand (OEM) ink and toner cartridges for nearly all brands of
printers, copiers, fax and postage machines.
Liberty Tax Service® - Taxes – provides tax service to both consumers
and businesses.
Assumptions
The plan is to aggressively go after the consumer and business market
creating dual revenue streams. Your marketing strategy, research
marketing mix and customer relationship marketing will be different for
both groups.
In this scenario, you will be responsible for the following:
Develop a marketing research plan for a product.
In addition you will be conducting the following tasks:
Illustrate the research process
Use secondary data sources

Develop a primary data plan
Predict market potential and forecasting
See Rubric below for Assignment details.
Your top franchisee owns several franchises in New York, NY. Over the
last three years, sales and market share have declined 5% each year in
the consumer segment and business segment. As the marketing manager
for the franchise, you have decided to fly to New York and develop a
market research plan to understand the problem.
Write a brief paragraph that answers the following questions.(This
should not be in Question/AnswerFormat).
1. Suppose that the franchisor was considering bringing a new kind of
product or service to its stores. What kind of research would it need to
do in order to have some confidence that the new product would sell
well?
Next, using the market research process in the diagram below, develop a
market research plan that will provide a better understanding and
solution to the problem.
Address each step in detail.
Please make sure you include primary and secondary sources in your
market research plan. See the diagram below.
1

[MT450: Marketing Management]
Lastly, other than forecasting sales, what other uses are there for
forecasting methods?
You will provide a 3-5 page (APA formatted) a market research plan
paper with at least three supporting references. You should include at
least one illustration which can be included in the body of your paper or
appendix.
NOTE: Your paper should be in APA format and cite all references
used.
Submit to the Unit 2: Assignment Dropbox
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MT 450 Unit 2 Assignment Scenario Marketing
(Liberty Tax Service)
Scenario Marketing

major franchise. Your job will be to perform the daily tasks of a
marketing manager.
So what does a Marketing Manager do?As you know, marketing plays
an essential role in almost every industry segment. In its simplest form,
marketing management is about making certain that customers' needs
and wants are met while increasing the profits of a company. A
marketing manager's responsibilities can vary a great deal, but will
always have this as a central purpose.
Clickhereto learn about being a Marketing Manager.
Select one of the company’s below for which you would like to be
Marketing Manager.
Cartridge World® - Cartridge Company - carries a complete line of both
inkjet and toner printer cartridges. Offers both remanufactured and
Original Brand (OEM) ink and toner cartridges for nearly all brands of
printers, copiers, fax and postage machines.
Liberty Tax Service® - Taxes – provides tax service to both consumers
and businesses.
Assumptions
The plan is to aggressively go after the consumer and business market
creating dual revenue streams. Your marketing strategy, research
marketing mix and customer relationship marketing will be different for
both groups.
In this scenario, you will be responsible for the following:

Develop a marketing research plan for a product.
In addition you will be conducting the following tasks:
Illustrate the research process
Use secondary data sources
Develop a primary data plan
Predict market potential and forecasting
last three years, sales and market share have declined 5% each year in
the consumer segment and business segment. As the marketing manager
for the franchise, you have decided to fly to New York and develop a
market research plan to understand the problem.
Write a brief paragraph that answers the following questions.(This
should not be in Question/AnswerFormat).
1. Suppose that the franchisor was considering bringing a new kind of
product or service to its stores. What kind of research would it need to
do in order to have some confidence that the new product would sell
well?
market research plan that will provide a better understanding and
solution to the problem.

1
[MT450: Marketing Management]
Lastly, other than forecasting sales, what other uses are there for
forecasting methods?
You will provide a 3-5 page (APA formatted) a market research plan
paper with at least three supporting references. You should include at
least one illustration which can be included in the body of your paper or
appendix.
NOTE: Your paper should be in APA format and cite all references
used.
Submit to the Unit 2: Assignment Dropbox.
***************************************
MT 450 Unit 3 Assignment The Market Research
Plan

Assignment: The Market Research Plan
Scenario:
last three years, sales and market share have
declined 5% each year in the consumer segment and business segment.
As the marketing manager for the franchise,
you have decided to fly to New York and develop a market research plan
to understand the problem.
Write a brief paragraph that answers the following questions. (This
should not be in Question/Answer
Format).
Suppose that the franchisor was considering bringing a new kind of
product or service to its stores. What
kind of research would it need to do in order to have some confidence
that the new product would sell well?
Then create a market research plan:
market research plan that will
provide a better understanding and solution to the problem.

Reference
You will provide a 3–5 page (using APA format and citation style)
market research plan paper with at least
three supporting references. You should include at least one illustration
which can be included in the body of
your paper or appendix.
Submit to the Unit 3 Assignment Dropbox
***************************************
MT 450 Unit 4 Assignment Market Simulation
(Minnesota Micromotors, Inc)

This week you are playing the role of the Marketing Manager in a
marketing simulation for Minnesota Micromotors, Inc. (MM).
Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a
manufacturer of brushless, direct current (BLDC) 1 motors used in
orthopedic medical devices. Approximately 70% of the revenues of
Minnesota Micromotors, Inc. were generated from customers that placed
large-volume orders.
In this Assignment, you will engage in the development of the following
professional competencies:
Analyze Quantitative Data
Active Listening
Marketing Simulation
After you play the simulation in three steps (view simulation
instructions) complete the Assignment detailed in the Rubric below.
See Rubric below for Assignment details
***************************************
.

MT 450 Unit 5 Assignment Market Simulation II
(Minnesota Micromotors, Inc)
This week you will continue to play the role of the Marketing Manager
in a marketing simulation for Minnesota Micromotors, Inc. (MM).
Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a
manufacturer of brushless, direct current (BLDC) 1 motors used in
orthopedic medical devices.
Approximately 70% of the revenues of Minnesota Micromotors, Inc.
were generated from customers that placed large-volume orders.
Marketing Simulation
After you play the simulation in three steps (view simulation
instructions) complete the following Assignment:

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MT 450 Unit 6 Assignment The New Product
Development Process
Assignment: The New Product Development Process In preparation for
a presentation to the CEO of the organization next week on a product
development strategy, prepare the following paper: Choose a product
(not a service) which means it must be tangible. Prepare a paper
addressing the following tasks on your selected product.
Checklist: 1. Describe your new product. You have many choices. It
could be a classically innovative product, newcategory entry, an addition
to the product line or line extension. It could even include more minor
product changes like product improvements, repositioning, or cost
reductions.
2. Discuss the new product development process.

3. Discuss your new product launch strategy. Recall, launching requires
that objectives be set, the strategy be developed, and that the
implementation be planned and executed. Implementation is often a key
factor in product failure.
4. Discuss the pricing strategy for your new product 4.
You will provide a 3–5 page (APA formatted) paper with at least three
supporting references. You should include at least one illustration which
can be included in the body of your paper or appendix
***************************************
.
MT 450 Unit 7 Assignment 1 Holographic
Medical Assistant (HMA)
Table of Contents
Advertising and Promotion Goals
Magazine Recommendation

Cost
Track and Measure Response Rates
References
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MT 450 Unit 7 Assignment 2 Evaluating the
Marketing Mix (Home Essentials Inc)
Unit 7 Assignment #2
Assignment: Evaluating the Marketing Mix
Scenario: Problem-Solving as a Marketing Manager
major new startup company, Home Essentials Inc.
Your job will be to perform the daily tasks of a marketing manager.
The first day on the job you receive this problem. They know they have
a problem but they are not sure what it is. They

know it must be fixed very soon or they will be out of business.
Everyone is looking to you to fix it.
This startup company management has noticed that there has not been
the demand they anticipated for their practical
but necessary product for new parents. They got rave reviews in the
baby and home magazines as the “must have”
product of the year. But yet no one seems to know their product or what
it does.
The product is a baby gate/play area that is free form when unlocked,
but once configured in the shape parents want, it
can be locked into that shape and will not move or collapse anywhere
you put it. The current price for the product is
$100. Consumer Baby Products Safety Commission gave it 5 stars for
safety.
The startup has hardly any money and all managers are working for a
potential slice of the company if successful.
They have a website that is good but hardly exciting and no advertising
to speak of except word of mouth.
Follow these Critical Thinking steps:
1. Determine the problem
2. Analyze the problem
3. Design possible solutions, including media to be used
4. Evaluate the solutions and recommend the most viable one while
addressing the 4 P’s.

Write a 3–4 page memo to the CEO of Home Essentials, Inc. detailing
the following:
What you think the problem has been and what you think contributes to
the problem.
Recommend a solution addressing the 4 P’s in your response. Your
solution can have multiple steps or
considerations.
Submit your paper in APA format and citation style to the Unit 7
Assignment 2 Dropbox.
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MT 450 Unit 8 Assignment Creating a Strong
Customer RelationshipManagement Plan (Edible
Arrangements)

Creating a Strong Customer Relationship Management Plan
In this unit Assignment, you will be using the PowerPoint narration tool
to create your own audiovisual presentation. Once you have done this,
you can put this skill on your resume. Audiovisual presentations are
used in everything from customer service response, training employees,
solving problems in the workplace, explaining instructions to colleagues,
and responding to stakeholders concerning business issues.
Scenario Marketing
In Unit 6, you selected a company that you would like to be Marketing
Manager. Select the same company. You recently reviewed last quarter’s
national ad campaign. All ads are tracked with your franchisees so you
can tell what is working and what is not working. You noticed the
numbers for most of the advertising had a low response. You also
observed that the ads include some great features of your product
(service) offered by your company but are not backed by benefits.
Written
Sell ideas and persuade

Scenario Marketing
Written

Create a quarter page magazine ad that targets the consumer and
business market. The ad should also include a coupon or some type of
sales promotion to immediately generate revenue.
You should include the following:
? Two different ads, one targeting the consumer segment and the other
targeting the business segment.
? Explain your advertising and promotion rationale in a PowerPoint to
the CEO.
o What are your advertising and promotion goals?
o What magazine are you recommending to reach both segments?
o What is the cost?
o How will you track and measure response rates?
You can either record a narration before you run a presentation or record
a narration during a presentation and
include audience comments in the recording. If you do not want
narration throughout the presentation, you can
record comments only on selected slides or turn off the narration so that
it plays only when you want it to play. You
can also use Brainshark.com to record your presentation.
Elaborate on the bulleted points on each slide rather than just reading the
slides. In other words, your PowerPoint
provides an outline of what you will discuss in the audio portion of your
presentation.

Submit your response in a PowerPoint presentation consisting of 7 to 10
slides, using 24-pt. font, to the Dropbox.
***************************************
MT 450 Unit 8 Assignment Creating a Strong
Customer RelationshipManagement Plan (Liberty
Tax Service)
Creating a Strong Customer Relationship Management Plan
Scenario Marketing

Written
Scenario Marketing

Written
Create a quarter page magazine ad that targets the consumer and
business market. The ad should also include a coupon or some type of
sales promotion to immediately generate revenue.
You should include the following:
? Two different ads, one targeting the consumer segment and the other
targeting the business segment.
? Explain your advertising and promotion rationale in a PowerPoint to
the CEO.
o What are your advertising and promotion goals?
o What magazine are you recommending to reach both segments?
o What is the cost?
o How will you track and measure response rates?

You can either record a narration before you run a presentation or record
a narration during a presentation and
include audience comments in the recording. If you do not want
narration throughout the presentation, you can
record comments only on selected slides or turn off the narration so that
it plays only when you want it to play. You
can also use Brainshark.com to record your presentation.
Elaborate on the bulleted points on each slide rather than just reading the
slides. In other words, your PowerPoint
provides an outline of what you will discuss in the audio portion of your
presentation.
Submit your response in a PowerPoint presentation consisting of 7 to 10
slides, using 24-pt. font, to the Dropbox.
***************************************
MT 450 Unit 9 Assignment Social Strategy for
Competitive Advantage

Unit 9 Assignment
Assignment: Social Strategy for Competitive Advantage
Winer (2011) suggests an important feature of services is that because
they are often distributed by people, their
quality may be inconsistent at different points in time. Many services
companies are seeking new methods to distinguish
themselves from the competition. The Internet and information
technology have provided robust, tangible opportunities
for such differentiation.
Using the Nord, Paliszkiewicz and Koohang article in the readings and
one additional source from the KU Library, write
a persuasive essay on how organizations in the tax services industry can
rethink their social strategy to gain competitive
advantage.
Your essay should make use of explanation to demonstrate that one
proposal is more reasonable than another idea. A
persuasive essay tries to convince a reader to accept a definite point of
view. Your paper should range between 2–3
pages of content and include in-text citations for references.
Submit your APA formatted and citation styled paper to the Unit 9
Assignment Dropbox.
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MT 450 Unit 10 Assignment Marketing Manager
(Edible Arrangements)
Select a company from the three provided for which you would like to
be Marketing Manager.
You are preparing to make a presentation to the CEO of the organization
next week on a product development strategy. Your goal is to complete
the following tasks in a 3–5 page paper:
1. Describe your new service. Your new service concept must have all
the main characteristics of a service which include intangibility,
nonstandardization, and inseparability. Include the experience attributes
of your product. What role has technology played in your service.

2. How will you measure your quality of service?
3. What barriers might you run into in globalizing your service? Provide
specific examples.
4. In terms of the marketing mix, what specific marketing strategies will
you use to distribute, price and promote this service?
5. You will provide a 3–5 page (APA formatted) paper with at least
three supporting references.
You should include at least one illustration which can be included in the
body of your paper or appendix. NOTE: Your paper should be in APA
format and cite all references used. Submit to the Unit 10 Assignment
Dropbox.
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MT 450 Assignments Research Guide

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